2010 15-to-Watch (Corporate/Nonprofit): Scott Larrivee

Scott Larrivee

Director of Corporate Communications, Anthem Blue Cross Blue Shield

A budding leader with an ability to successfully juggle several priorities, Scott Larrivee maintains the extreme flexibility necessary to respond to breaking issues at Anthem Blue Cross Blue Shield. In the past year, Larrivee handled both internal and external aspects of a new presidential hiring for the Wisconsin market, positioned Anthem and its leadership with key media and other stakeholders as thoughtful players in the healthcare reform discussions and developed a broad range of highly effective internal communications programs at the Wisconsin plan that drove associate engagement and supported key fundraising and wellness initiatives. — BM

Typical Day: “A typical day runs the gamut from conducting proactive and reactive media relations, to preparing executive speeches and presentations, to carrying out community events and sponsorships. The common thread throughout these activities is that all are done with an eye toward improving health and advancing greater understanding of a very complex industry—healthcare.”