2010 15-to-Watch (Corporate/Nonprofit): Melissa Perlman


Melissa Perlman

Manager, Public Relations, Office Depot

No one embodies Office Depot’s Taking Care of Business maxim more than Melissa Perlman. As part of Office Depot’s corporate dedication to environmental sustainability, Perlman produced several campaigns that yielded exceptional results.

In particular, her “Grow Greener” campaign secured Office Depot’s role as an environmental leader within the office supply industry though extensive national and localized media pitching. —BM



Typical Day:
“For me, taking care of business includes writing a speech for a senior executive on interview tips for the female business professional; working with Office Depot’s supply chain diversity team on developing and launching a corporate coaching initiative for companies with struggling diversity programs; organizing a ribbon cutting ceremony, press conference and media tour for Office Depot’s new innovative distribution facility; and talking to USA Today, Forbes.com, South Florida Business Journal and Chain Store Age about environmental sustainability.”




1 Comment

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Dana

    Wow!