2010 15-to-Watch (Corporate/Nonprofit): Megan Wright

Megan Wright

Communications Representative, Oncor Electric Delivery

Handling everything from on-camera crisis communications to conceiving and implementing high-profile, massive budget projects for a utility provider to 7 million people, Megan Wright is a pioneer in taking Oncor into the social media age of modern-day public relations. Wright has handled media relations during every major power outage event since joining, working with C-level executives, hard-hat workmen in the field and often-enraged or confused customers. She is in charge of all employee communications for Oncor’s 3,500 workers, and has pioneered the company’s use of two-way social media communication during storm-induced power outages. — BM

Typical Day: “Every day starts with a check of the weather, because if storms come, I know I’m in for a long day of media calls, tweeting outage numbers and following storm restoration crews for live shots. That’s in addition to writing communications for Oncor’s 3,500 employees and the Texans we serve and managing ongoing PR projects. The day usually ends with networking at a professional event or meeting a reporter to catch up—all in an effort to keep my company in good relationships with the community and Dallas media.”