2010 15-to-Watch (Corporate/Nonprofit): Justin Lyons

Justin Lyons

Coordinator, Community Relations, National Basketball Association

Justin Lyons is an accomplished handler of strategic partnerships and a tireless communicator. His role in the NBA’s Basketball without Borders program included launching major outreach projects in Senegal to provide basketball courts and malaria bed nets. Lyons also planned and managed the redesign of the NBA Cares Web site to increase functionality, navigation and communal interaction.

His ability to effectively communicate with current and prospective partners already distinguishes him as a high-caliber PR pro. —BM

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