2010 15-to-Watch (Corporate/Nonprofit): John Trybus


John Trybus

Manager of Public Relations & Tour Advance, Office of the Founder - Global, The Jane Goodall Institute

In a mere two-and-a-half years, John Trybus has ascended from being an intern at the National Geographic Society to being a true public relations leader. His current work at the Jane Goodall Institute involves preparation of over 300 days per year of touring. He methodically leverages Dr. Goodall’s celebrity to bring her message, and the work of JGI, to new heights through his Where in the World is Dr. Jane? blog, JGI’s rich 22,000-follower Twitter account and by traveling with her to over 30 cities to reach approximately 70,000 people. His perspective on the practice of pubic relations is one of compassion and hope to leave the world a better place through responsible communication. —BM

Typical Day: “Each and every day I have the privilege of joining compassionate colleagues in using the power of communication to make this world a better place for people, animals and the environment we all share.”


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