Director, Communications, Rodale
Since joining Prevention in 2009, Bethridge Toovell and her team have already driven over 6 billion media impression through over 2,000 placements on national TV, print and online outlets. For the second season of CBS’ The Doctors, Toovell co-produced 11 full-hour shows and 20 branded “Prevention Health Hearsay” segments as part of a multi-platform integrated partnership.
She oversaw the press announcement of Prevention’s launch among a small and swift group of elite magazines to be the first on the iPad, as well as the press efforts surrounding First Lady Michelle Obama’s placement on the cover of Prevention. — BM