2010 15-to-Watch (Corporate/Nonprofit): Bethridge Toovell


Bethridge Toovell

Director, Communications, Rodale

Since joining Prevention in 2009, Bethridge Toovell and her team have already driven over 6 billion media impression through over 2,000 placements on national TV, print and online outlets. For the second season of CBS’ The Doctors, Toovell co-produced 11 full-hour shows and 20 branded “Prevention Health Hearsay” segments as part of a multi-platform integrated partnership.

She oversaw the press announcement of Prevention’s launch among a small and swift group of elite magazines to be the first on the iPad, as well as the press efforts surrounding First Lady Michelle Obama’s placement on the cover of Prevention. — BM




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.