2010 15-to-Watch (Corporate/Nonprofit): Bethridge Toovell


Bethridge Toovell

Director, Communications, Rodale

Since joining Prevention in 2009, Bethridge Toovell and her team have already driven over 6 billion media impression through over 2,000 placements on national TV, print and online outlets. For the second season of CBS’ The Doctors, Toovell co-produced 11 full-hour shows and 20 branded “Prevention Health Hearsay” segments as part of a multi-platform integrated partnership.

She oversaw the press announcement of Prevention’s launch among a small and swift group of elite magazines to be the first on the iPad, as well as the press efforts surrounding First Lady Michelle Obama’s placement on the cover of Prevention. — BM




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.