2010 15-to-Watch (Corporate/Nonprofit): Bethridge Toovell


Bethridge Toovell

Director, Communications, Rodale

Since joining Prevention in 2009, Bethridge Toovell and her team have already driven over 6 billion media impression through over 2,000 placements on national TV, print and online outlets. For the second season of CBS’ The Doctors, Toovell co-produced 11 full-hour shows and 20 branded “Prevention Health Hearsay” segments as part of a multi-platform integrated partnership.

She oversaw the press announcement of Prevention’s launch among a small and swift group of elite magazines to be the first on the iPad, as well as the press efforts surrounding First Lady Michelle Obama’s placement on the cover of Prevention. — BM


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.