2010 15-to-Watch (Corporate/Nonprofit): Andrea Boyle

Andrea Boyle

National Media Relations Coordinator, University of Delaware

Armed with a can-do attitude and constant professionalism, Andrea Boyle has expanded the scope of the University of Delaware’s media relations during her two years of service. When a large chunk broke off of Greenland glacier and a UD professor broke the news, Boyle quickly secured AP’s attention, resulting in coverage all over the world. She also scored a CNN extended interview with Wolf Blitzer for two alumni speaking on campus this past spring, and handled all the media coverage during the largest property purchase at the Newark campus in the history of the university. — Bill Miltenberg

Typical Day: “Envision a smiling woman bouncing on a trampoline while juggling and you have a picture of my average day. Daily tasks include interviewing professors, building relationships with reporters, shooting video, researching reporters, crafting targeted e-mail pitches, writing news stories for the university’s Web site, monitoring media hits and tweeting. And, of course, there’s almost no day that goes by without a call from a member of the media—and when it comes in, everything shifts.”

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