2010 15-to-Watch (Corporate/Nonprofit): Andrea Boyle


Andrea Boyle

National Media Relations Coordinator, University of Delaware

Armed with a can-do attitude and constant professionalism, Andrea Boyle has expanded the scope of the University of Delaware’s media relations during her two years of service. When a large chunk broke off of Greenland glacier and a UD professor broke the news, Boyle quickly secured AP’s attention, resulting in coverage all over the world. She also scored a CNN extended interview with Wolf Blitzer for two alumni speaking on campus this past spring, and handled all the media coverage during the largest property purchase at the Newark campus in the history of the university. — Bill Miltenberg

Typical Day: “Envision a smiling woman bouncing on a trampoline while juggling and you have a picture of my average day. Daily tasks include interviewing professors, building relationships with reporters, shooting video, researching reporters, crafting targeted e-mail pitches, writing news stories for the university’s Web site, monitoring media hits and tweeting. And, of course, there’s almost no day that goes by without a call from a member of the media—and when it comes in, everything shifts.”




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.