Publicist, Corporate Communications, Scholastic Inc.
Since joining Scholastic in 2008, Amanda Hebert’s talent for coming up with innovative ideas and creating compelling stories has made her an asset to the corporate communications team. Her interest and expertise in the film industry, which includes a degree in cinema studies from New York University’s Tisch School of the Arts and experience working for two major film studios, enable her to articulate well-rounded stories around each campaign she manages. Her keen social media sense has been an asset in developing the look and feel of “You Are What You Read,” a social networking site that allows users to leave messages about their favorite books. —BM
Typical Day: “On any given day at Scholastic, I’m managing a Kids Press Corps of 57 kid reporters, helping to launch a new social networking site all about books (You Are What You Read.com), brainstorming social media strategies across divisions, writing for the corporate blog, getting the word out about the nation’s creative teen artists and writers through the Scholastic Art & Writing Awards and keeping up with the latest trends in education. My work is fast-paced, diverse, unpredictable and challenging—just the way I like it.”