2010 15-to-Watch (Corporate/Nonprofit): Amanda Hebert


Amanda Hebert

Publicist, Corporate Communications, Scholastic Inc.

Since joining Scholastic in 2008, Amanda Hebert’s talent for coming up with innovative ideas and creating compelling stories has made her an asset to the corporate communications team. Her interest and expertise in the film industry, which includes a degree in cinema studies from New York University’s Tisch School of the Arts and experience working for two major film studios, enable her to articulate well-rounded stories around each campaign she manages. Her keen social media sense has been an asset in developing the look and feel of “You Are What You Read,” a social networking site that allows users to leave messages about their favorite books. —BM

Typical Day: “On any given day at Scholastic, I’m managing a Kids Press Corps of 57 kid reporters, helping to launch a new social networking site all about books (You Are What You Read.com), brainstorming social media strategies across divisions, writing for the corporate blog, getting the word out about the nation’s creative teen artists and writers through the Scholastic Art & Writing Awards and keeping up with the latest trends in education. My work is fast-paced, diverse, unpredictable and challenging—just the way I like it.”




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.