2010 15-to-Watch (Agency): Taline Kundakji

Taline Kundakji

Vice President, Marina Maher Communications

A high-performing, high-achieving and high-energy PR professional, this year Taline Kundakji was promoted to the role of vice president after joining Marina Maher Communications in September 2008. For the past two years, Kundakji led a Cover Girl campaign to encourage prestige-brand loving Hollywood makeup artists to endorse the brand in the media, resulting in almost 200 million media impressions—a 74% increase from the year before—and 100 placements in connection to red carpet events. Partnering with Procter & Gamble’s cause platform, Children’s Safe Drinking Water (CSDW), Kundakji and her team created the Cover Girl Clean Makeup for Clean Water campaign, a consumer engagement program to drive product awareness. This resulted in Cover Girl’s donation to CSDW that provided 50-million liters of safe drinking water for children around the world, generated more than 2,000 consumer visits to the contest entry landing page in one month, garnered more than 200 high-profile placements and secured more than 300 million media impressions.

Further, Kundakji and her team launched Ellen DeGeneres and Taylor Swift as new spokeswomen for the brand, leading to 677 million impressions for DeGeneres and 460 million impressions for Swift. —MT

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