2010 15-to-Watch (Agency): Patrick Kerley


Patrick Kerley

Senior Digital Strategist, Levick Strategic Communications

As a senior staffer on the late Alaska Sen. Ted Stevens’ communications team, Patrick Kerley developed and implemented online strategies aimed at containing reputational damage and growing the senator’s support base. As an employee of Levick for the last two years, Kerley’s crisis communications work for companies such as Six Flags, Stericycle, CITGO, Ullico and Heartland Payment Systems has saved them million of dollars in reputation management. When a blogger discovered in spring 2009 the possibility of Six Flags’ filing for bankruptcy, Kerley’s digital media team at Levick assisted in formally announcing the filing and disseminating the message that the parks would stay open throughout the bankruptcy process. The team secured positive coverage and shaped coverage in the blogosphere from a critical tone to one lauding the company for its handling of the situation. As a result, the bankruptcy announcement had little impact on Six Flags’ earnings in the summer of 2009. —MT




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.