2010 15-to-Watch (Agency): Patrick Kerley


Patrick Kerley

Senior Digital Strategist, Levick Strategic Communications

As a senior staffer on the late Alaska Sen. Ted Stevens’ communications team, Patrick Kerley developed and implemented online strategies aimed at containing reputational damage and growing the senator’s support base. As an employee of Levick for the last two years, Kerley’s crisis communications work for companies such as Six Flags, Stericycle, CITGO, Ullico and Heartland Payment Systems has saved them million of dollars in reputation management. When a blogger discovered in spring 2009 the possibility of Six Flags’ filing for bankruptcy, Kerley’s digital media team at Levick assisted in formally announcing the filing and disseminating the message that the parks would stay open throughout the bankruptcy process. The team secured positive coverage and shaped coverage in the blogosphere from a critical tone to one lauding the company for its handling of the situation. As a result, the bankruptcy announcement had little impact on Six Flags’ earnings in the summer of 2009. —MT




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.