2010 15-to-Watch (Agency): Patrick Kerley


Patrick Kerley

Senior Digital Strategist, Levick Strategic Communications

As a senior staffer on the late Alaska Sen. Ted Stevens’ communications team, Patrick Kerley developed and implemented online strategies aimed at containing reputational damage and growing the senator’s support base. As an employee of Levick for the last two years, Kerley’s crisis communications work for companies such as Six Flags, Stericycle, CITGO, Ullico and Heartland Payment Systems has saved them million of dollars in reputation management. When a blogger discovered in spring 2009 the possibility of Six Flags’ filing for bankruptcy, Kerley’s digital media team at Levick assisted in formally announcing the filing and disseminating the message that the parks would stay open throughout the bankruptcy process. The team secured positive coverage and shaped coverage in the blogosphere from a critical tone to one lauding the company for its handling of the situation. As a result, the bankruptcy announcement had little impact on Six Flags’ earnings in the summer of 2009. —MT


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.