2010 15-to-Watch (Agency): Patrick Hornung

Patrick Hornung

Account Director, The Brunswick Group

Patrick Hornung began his career at Starbucks—not serving no-foam lattes, but as a member of the international communications team, overseeing new market openings in Asia, Europe and Latin America. After joining The Brunswick Group’s San Francisco office in 2008, Hornung began honing an interest in developing creative ways to apply social media tactics to improve clients’ businesses and strategic communications issues. Hornung’s digital ambitions have already led to some heavyweight campaign involvement—he was part of the communications team that helped Facebook announce the $200 million investment from Digital Sky Technologies and advised the AT&T corporate social media team on a response to crises such as the iPad data breach. One of Hornung’s stated goals is to leverage his past international experience and help companies use digital tools to engage global audiences on critical business issues. — JC

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