2010 15-to-Watch (Agency): Katie Reardon

Katie Reardon

Senior Associate, Widmeyer Communications

In her nearly three years with Widmeyer, Katie Reardon has plied her skills in broad range of disciplines, including straightforward media relations, aggressive social media management, branding and promoting competitions through unconventional channels. Reardon routinely manages five to seven active accounts, and demonstrates a keen understanding of client relationship management. In handling all work for the Knight Commission on Intercollegiate Athletics—including the June release of the commission’s latest report on institutions’ spending—Reardon garnered significant positive media coverage for the commission and the report. She also managed all marketing for the Progressive Insurance Automotive X Prize education contest, Dash+, aimed at high school students. Once the winners were announced, Reardon secured a blog post on the White House Web site that recognized the winning team. —MT

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