2010 15-to-Watch (Agency): Jillian Kwolek

Jillian Kwolek

Vice President, Home & Lifestyle, DeVries Public Relations

Despite having only been with DeVries for two years, Jillian Kwolek has been on the fast track, earning two promotions with the company. She has emerged as an agency leader in developing and executing results-driven influencer marketing programs for the Procter & Gamble Fabric Care team. Kwolek spearheaded the Downy Touch of Comfort program, which won internal reputation awards at P&G and successfully delivered business results for the brand in its first full year of execution. The program garnered more than 513 million media impressions in the last two years, including placements on TV’s The View and Entertainment Tonight, as well as in Redbook, Marie Claire and Us Weekly. Kwolek even provided Downy with its first presence on YouTube by leading the production of a short film documentary about the program, which became the cornerstone of the Downy Web site. —MT

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.