2010 15-to-Watch (Agency): Jillian Kwolek


Jillian Kwolek

Vice President, Home & Lifestyle, DeVries Public Relations

Despite having only been with DeVries for two years, Jillian Kwolek has been on the fast track, earning two promotions with the company. She has emerged as an agency leader in developing and executing results-driven influencer marketing programs for the Procter & Gamble Fabric Care team. Kwolek spearheaded the Downy Touch of Comfort program, which won internal reputation awards at P&G and successfully delivered business results for the brand in its first full year of execution. The program garnered more than 513 million media impressions in the last two years, including placements on TV’s The View and Entertainment Tonight, as well as in Redbook, Marie Claire and Us Weekly. Kwolek even provided Downy with its first presence on YouTube by leading the production of a short film documentary about the program, which became the cornerstone of the Downy Web site. —MT


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