2010 15-to-Watch (Agency): Bradley Portnoy

Bradley Portnoy

Senior Digital Strategist, Powell Tate/Weber Shandwick

While still a student at Brown University, Bradley Portnoy was hired as an intern by the Obama presidential campaign digital team to build and drive traffic to the campaign’s blog as one of six lead writers. Following the campaign, he worked on the Presidential Transition team creating the new WhiteHouse.gov site, and wrote much of the site’s launch-day content. After graduation in 2009, Portnoy joined Powell Tate and launched the Pepsi Refresh Project, a $20 million campaign through which Pepsi uses digital media to direct millions of dollars each month to fund “refreshing ideas that change the world.” As a key creative force behind Washington, D.C.’s BrightestYoungThings.com, Portnoy founded and grew the gay-focused subsection into the site’s second most-visited page. —MT