Vice President, Porter Novelli, Washington, D.C.
With a background in advertising—both paid and public service—Angela Grossfeld is media agnostic, believing communications solutions can come in a variety of forms, including earned media, paid media, partnerships, public service advertising and digital and social media.
On behalf of the Propane Education & Research Council, Grossfeld devised and directed a strategic program to reach the building industry, including a partnership with Hanley Wood, a leader in builder trade publishing. Visits to the usepropane.com and buildwithpropane.com Web sites increased by nearly 80% year over year. Grossfeld was also the architect of the Centers for Medicare and Medicaid Services Open Enrollment paid media plan. Through her leadership, the client has been able to reach more seniors about their Medicare benefits with a drastically reduced media budget. — MT