2010 15-to-Watch (Agency): Angela Grossfeld


Angela Grossfeld

Vice President, Porter Novelli, Washington, D.C.

With a background in advertising—both paid and public service—Angela Grossfeld is media agnostic, believing communications solutions can come in a variety of forms, including earned media, paid media, partnerships, public service advertising and digital and social media.

On behalf of the Propane Education & Research Council, Grossfeld devised and directed a strategic program to reach the building industry, including a partnership with Hanley Wood, a leader in builder trade publishing. Visits to the usepropane.com and buildwithpropane.com Web sites increased by nearly 80% year over year. Grossfeld was also the architect of the Centers for Medicare and Medicaid Services Open Enrollment paid media plan. Through her leadership, the client has been able to reach more seniors about their Medicare benefits with a drastically reduced media budget. — MT




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.