May 11, 2012
Late Entry Deadline:
May 18, 2012
September 2012 in NYC
Brochure / Entry Form
PR News' Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic PR arena. The coveted awards set the industry benchmark for excellence across all areas of PR. The winners of the Platinum PR Awards are from corporations, agencies and nonprofits large and small who took chances, made tremendous strides and understand the power of public relations. Your hard work is done – now it’s time for you and your team to get recognized for it!
Are you ready to enter? It’s simple to compete, as your campaigns and people speak for themselves. But you have to enter to be considered, so don’t let your competitors steal the show. We’ll be honoring the winners in September 2012 in New York City, and in the annual PR News PR Platinum Awards Issue.
Questions: Please contact Assistant Marketing Manager, Laura Berdichevsky at 301-354-1610;
Who Should Enter?
- Nonprofit organizations/associations/government organizations
- PR firms representing a nonprofit client
- Corporate teams partnering with a nonprofit
- Nonprofit colleges and universities
How To Enter Online
There are two ways to enter. You can enter online or enter by mail.
Enter Online: You will be stepped through the registration process, and then the nomination process. International organizations are also open to enter.
*If you enter online, you do not need to send any materials via mail. You'll upload your supporting materials etc. to your online entry form(s).
Enter By Mail: Follow the instructions on the Entry form and mail with your entry.
Brochure / Entry Form
Compiling Your Entry
The following information must be listed on your synopsis:
- Category entered
- Title of entry (as it would appear on your award)
- Team members (on campaign)
- Key contact for entry
- Organization submitting entry
- Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)
There are no binder specifications when compiling your entry.
Your Written Entry:
Within your two-page synopsis (max 800-1200 words), please describe your campaign or PR initiative using the following sub-headings:
- Evaluation of Success/Results/ROI
Provide the following for all Firm of the Year Entries: Overview of the firm, including practice areas, # employees and hiring/retaining strategy; List of major accounts and top campaigns executed in 2011; Notable achievements in the 2011 calendar year; Marketable distinction from other firms your size; Account wins & losses in 2011 through 2012; two client testimonials; Industry partnerships, pro bono work and other community relations initiatives.
Supporting materials should show evidence of the success of your work. It can be any of the following: sales figures, brand media coverage, clippings, photos, urls/web sites, research documents, and testimonials.
If sending your entry, please send?
Send three (3) copies of your entry form, three (3) copies of your synopsis, three (3) sets of supporting materials (for the External, Internal and Annual Report publications categories also send five (5) copies of the publications) and the entry fee.
Where to Ship Your Entry:
Access Intelligence, LLC
Mary-Lou French, PR News Platinum PR Awards
4 Choke Cherry Road, 2nd Floor
Rockville, MD 20850
Please indicate on the left-hand corner of the envelope the categories you are entering.
PR News will not return any entries or supporting materials. If paying by check, please make the check out to PR News/Access Intelligence.
Deadline: May 11, 2012 (shipped by)
Late Deadline: Friday, May 18, 2012
All entries must be shipped by Friday, May 18, 2012.
Entries postmarked between May 12 and May 18, 2012, please add a $199 late fee per entry. Finalists will be notified in late July and honored in September at the Grand Hyatt Hotel in New York City.
The price of each primary entry is $300. If you submit the same entry into multiple categories, the additional fee is $199 per category. Late entry surcharge of $199 per entry. Payment in full must accompany the entry.
All entries are non-returnable and non-refundable.
How are the entries judged?
Entries are judged by a blue-chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with you end goals.
Who is eligible to win an award?
Any communications team or individual – corporate, agency, association, governmental agency or nonprofit – of any size is eligible to enter the Platinum PR Awards Program.
Where and when will the reception be held?
The winners and honorable mentions will receive their Platinum PR Awards in September in NYC.
How do I increase my chances of winning an award?
Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.
When will I be notified about the status of my entry?
You will be contacted by PR News staff regarding the status of your entry online if you are named a finalist in the awards program. Finalists are notified 30-60 days in advance of the Platinum PR Awards ceremony. The winners will be announced at the awards luncheon in NYC and in PR News Platinum PR Awards Issue in September.
Must we include our campaign budget?
It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
What is your tax ID number?
Please contact Marketing Coordinator, Saun Sayamongkhun at 301-354-1694; firstname.lastname@example.org.