Join PR News for the annual Platinum PR Awards Luncheon on September 14, 2011, from Noon - 2 p.m., at the Grand Hyatt in NYC, as we salute the winners and honorable mentions of our annual best in PR program and the PR News Platinum Hall of Fame. The coveted Platinum PR Awards set the industry benchmark for excellence across all areas of PR. Celebrate the industry's best—those who took chances, made tremendous strides and understand the power of public relations. This must-attend industry event will honor the top PR campaigns of the year, the smartest communications initiatives and the people behind them. Register Now!

Just Announced - Luncheon Keynote Speaker Heather Oldani, Director of Communications, McDonald's USA. The public relations field has dramatically evolved over the past several years to where practitioners have a clear seat at the table when organizations are developing strategies that drive brands forward in the new economy. Specifically, the goal is no longer simply about the number of impressions or Facebook followers, but rather how many people truly understand, buy into and advocate for your brand's vision. In her keynote address, Heather will detail how the industry has evolved and how the new PR is helping shape brands through engagement. 

Keynote Address: Heather Oldani Director of Communications McDonald’s USA Awards Luncheon Registration/Price Per Person $425 Table of 10 $4,500

LOCATION: Grand Hyatt New York City Park Avenue at Grand Central New York, NY 10017 ROOM BLOCK: PR News has arranged a room block with the Grand Hyatt for $429 a night.  You can make your reservations here. See Who Has Registered So Far Sponsored by:

Registration Questions?
Contact: Saun Sayamongkhun at saun@accessintel.com.

To advertise in the Platinum PR Awards Issue and/or Sponsor the Luncheon, contact Vice President & Group Publisher, Diane Schwartz at dschwartz@accessintel.com.

Platinum PR Awards 2011 Hall of Fame

HALL of FAME Inductees

• Aflac - Aflac Duck
• American Airlines and Weber Shandwick - Fuel Smart
• Booz Allen Hamilton Inc. - The Real Warriors Campaign
• Comcast - Comcast Cares Day
• Cone Inc. and Jiffy Lube International - Maintenance Partners for Life
• Deloitte - Greening the dot
• Edelman/Unilever & Dove – Dove Campaign for Real Beauty
• GE - ecomagination
• Office Depot Foundation - Backpack Campaign
• Yum! Brands - World Hunger Relief

Platinum PR Awards 2011 Finalists

ANNIVERSARY CAMPAIGN

• Aflac - Aflac Duck Wingman Bead Helps Kids Find Courage Against Cancer
• Euro RSCG Worldwide PR - Fifty for Five
• Hampton Hotels and Cohn & Wolfe Austin - Save-A-Landmark 10th Anniversary
• Pierson Grant Public Relations - 25th Anniversary of the Blizzard - A Blizzard of Publicity
• Porter Novelli - Tip Top 75th Birthday
• Turkcell Iletisim Hizmetleri A.S. - 3G Speed Test

ANNUAL REPORT

• Entergy Corporation - Low Income Customer Assistance Progress Report
• King County Library System - 2010 Year in Review:The Busiest Year Ever
• The Methodist Hospital - Reflections in Nursing 2010: The Year in Review
• MWW Group - 2011 MWW Group Corporate Citizenship Report Promise Practice
• Norfolk Redevelopment & Housing Authority (NRHA) - Setting the Example Since 1940
• PepsiCo - Performance with Purpose, The Promise of PepsiCo

BLOG

• Boeing Commercial Airplanes - “Randy’s Journal”
• Centers for Disease Control and Prevention - Preparedness 101: Zombie Apocalypse
• Euro RSCG Worldwide PR – Four Part Brain Series
• Kaiser Permanente - “Dispatches from Haiti”
• Shift Communications – PR Squared: Todd Defren on PR, Social Media and Life

BRANDING CAMPAIGN

• 1-800-Flowers.com - Operation Undercover
• AirTran Airways with Cramer-Krasselt - Skip the Stampede
• Alpaytac Inc. - Bellator Fighting Championships Brand Building
• Coyne PR/Breastcancer.org - One Mission, One Voice
• Deloitte Touche Tohmatsu Limited - A Force to Be Reckoned With
• Edelman/Pantone - Pantone Color of the Year: Bringing Next Year's Hot Hue to the Masses
• GE - GE's healthymagination Consumer Launch
• General Motors and Weber Shandwick - An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
• GolinHarris - Legends of McRib
• JELL-O - "Give it a Giggle" Tour Spreads Happiness Across America
• King County Library System - Take Time to Read
• MS&L - Celebrating Heart Health Month with Metamucil

CAUSE RELATED MARKETING

• Aflac - Aflac Duck Wingman Bead Helps Kids Find Courage Against Cancer
• Booz Allen Hamilton Inc. - The Real Warriors Campaign
• Disney Parks - Disney Parks Celebrates the Volunteer Spirit with "Give a Day, Get a Disney Day"
• Macy's Inc. - Macy's National Believe Day
• MWW Group & Samsung Mobile - Samsung Mobile March to a Million In-School Education and Recycling Program
• NSF International - Making Safety a Top News Story

• Ogilvy Public Relations Worldwide and Kimberly-Clark's Huggies - Helping Diaper "Every Little Bottom"

COMMUNITY RELATIONS

• Coca-Cola HBC Croatia - Our Beautiful Sava
• Cone Inc. and  Jiffy Lube International  - 2010 Maintenance Partners for Life Campaign
• Cooney/Waters Group - Mobilizing Trusted Community Stakeholder and Grassroots Support in Los Angeles to Address Infectious Disease Threat Among Hispanic Adolescents
• Foundation for Eye Health Awareness and Weber Shandwick - Think About Your Eyes Campaign Launch
• Ogilvy Public Relations Worldwide and Kimberly-Clark's Huggies - Helping Diaper "Every Little Bottom"
• RF|Binder Partners Inc. - Setting Opportunity in Motion in America's Communities: Bank of America's Neighborhood Excellence Initiative

CRISIS MANAGEMENT

• Aflac with Kaplan Thaler Group, PainePR and Digitas  - Japan Earthquake/Aflac Duck Loses Voice
• Allison & Partners - SOS Children's Villages-USA: Communicating with Donors and Media in the Aftermath of the Haiti Earthquake
• American Airlines and Weber Shandwick - Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
• CommunicationWorks- Minimizing Damage, Maximizing Advantage
• Deveney Communication - Louisiana Office of Tourism BP Oil Spill Response
• Howard Brown Health Center and PCI - Creating a Lifeline for a LGBTQ Health Center
• NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis
• U.S. Navy Bureau of Medicine and Surgery - Deploying COMFORT to Bring Hope to Haiti
• Weber Shandwick New York - Not Such Easy Going in the Big Easy

EMPLOYEE COMMUNICATIONS

• American Airlines and Weber Shandwick - Fuel Smart: American Airlines Employees Make a Difference
• Beehive PR with Deluxe Corp - I'm In It to Win It for United Way
• Central Arizona Project - Safety for Life
• Deloitte - Greening the dot
• Discovery Networks Latin America/US Hispanic - DLA/USH's Internal Communications Tools
• National Association of Insurance Commissioners (NAIC) - The Politics of Relocating an Office
• Northwestern Mutual - Leaving A Legacy: Million Minutes Project
• Turk Telekom Welcome 2011

EVENT MARKETING

• Bowling Properites Association of America - 2010 Celebrity Bowling Hall of Fame Campaign
• Chase Card Services & Ketchum -  Chase Sapphire Creates MAD Cardmember Experiences: MAD MEN Partnership
• Cohn & Wolfe with Buick - The Regal Remix: Flipping the Script to Reach a Younger Prospect
• Cone Inc. - Yoplait Save Lids to Save Lives Sheryl Crow Breast Cancer Awareness Concert
• Cramer-Krasselt - Tork Cleans Up with Guinness World Record
• Ogilvy Public Relations Worldwide and Nestlé RAISINETS - RAISINETS City

EXTERNAL PUBLICATION

• The Boeing Company and Methodologie Inc.- AERO Magazine
• Consumer Electronics Association - CEA’s Innovation Movement Video Brochure for Capitol Hill
• Makovsky + Company - Commemorating 30 Years of Specialized Thinking
• NYU Langone Medical Center - Innovation – 2010 Research Report
• Office Depot Foundation and SCORE® - Business Planning Tools for Nonprofit Organizations - Second Edition

FINANCIAL/INVESTOR RELATIONS

• General Motors - Introducing the New GM
• Lambert, Edwards & Associates - A Healthy SNAK of Increased Sales, Distribution and Stock Price
• OfficeMax Inc. and FD - Maximizing Communications of 5 Year Growth Plan at OfficeMax

GLOBAL PR

• American Airlines and Weber Shandwick - American Airlines and the oneworld Alliance Win the Battle for Japan Airlines
• Cohn & Wolfe - AIDS Treatment for Life International Survey (ATLIS 2010)
• Euro RSCG Worldwide PR - Wyclef for President
• Financial Times - Pioneering the Metered Model
• GE - GE ecomagination Challenge: Powering the Grid
• LinkedIn - LinkedIn's Global Professional Buzzwords
• Ogilvy Public Relations Worldwide, Beijing - Pambassadors
• Waggener Edstrom Worldwide - Year of IE9: Launching a More Beautiful Web
• Weber Shandwick New York - Honeywell-Nobel Laureate Lecture Series

GREEN PR

• Hormel Foods with Burson-Marsteller - Corporate Responsibility and Sustainability Communications at Hormel Foods
• The OutCast Agency: The Birth of a Cleantech Brand: Bloom Energy
• PainePR - P&G Future Friendly making Conservation Second Nature

INFLUENCER COMMUNICATIONS

• Conover Tuttle Pace (CTP)  - Restoring the Spirit of Pinehurst No. 2
• GM Western Region Communications and Weber Shandwick Los Angeles - Chevy Best of Tours
• Huntington Bank - Huntington's Small Business Platform
• Intel & Ogilvy Public Relations Worldwide - Intel Advisors
• Southwest Airlines Company - Mosaic: A Southwest Airlines Community Affairs & Grassroots Publication
• Tourism Australia - Oprah's Ultimate Australian Adventure
• U.S. Army with Weber Shandwick - Building an Army of Advocates  
• Weber Shandwick and MilkPEP  - got milk? Breakfast BlogHer Program  

INTERNAL PUBLICATION

• Diageo North America - The Main Ingredient
• iolo technologies - iolo insider
• Multimedia over Coax Alliance (MoCA) - Morning MoCA Member Newsletter

MARKETING COMMUNICATIONS

• Conover Tuttle Pace (CTP) - Zenyatta's "Quest for Perfection"
• EA SPORTS & Fleishman-Hillard  - Madden NFL 12 Cover Athlete Voting Campaign
• Hawaii Visitors & Conventions Bureau  - HVCB's 2010 "Perfect Moments" Market Saturation Campaign
• Northwestern Mutual - A Foundation for Life
• Ogilvy Public Relations Worldwide, Initiative Media and Bayer Health Care Pharmaceuticals - Girlfriends for Folate

MEDIA EVENT

• Cone Inc. - The American Cancer Society Launches the Choose You Movement
• Cone Inc. - Yoplait Original Yogurt "Calcium in Every Cup" MyGetTogether Party with Nancy O'Dell
• Disney Consumer Products - Disney Store Times Square Grand Opening Celebration
• GolinHarris - 2011 McDonald's All American Basketball Games Create Arch Madness in Chicago
• U.S. Census Bureau - A New Portrait of America, First 2010 Census Results

MEDIA RELATIONS

• General Motors and Weber Shandwick - An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
• IFC - Portlandia
• Intercontinental Hotels Group (IHG) - IHG’s Check It Free Promotion
• Navistar International Corporation - A Boss Saves Jobs, Helps the Community

• Ogilvy Public Relations Worldwide and The Government of Mexico - From Bad to Great: Promoting Mexico’s Environmental Leadership Amidst a Drug War

MULTICULTURAL CAMPAIGN

• Alpaytac Inc. - Bellator Fighting Championships: Hispanic Community Cornerstone for Growth
• Burson-Marsteller/The Board of Elections in the City of New York - Mark It. Scan It. Vote the New Way - Preparing NYC Voters for Paper Ballots
• Euro RSCG Worldwide PR - Meeting the Eye Health Needs of Culturally Diverse Groups
• Flowers Communications Group - McDonald's McCafé Launch Summer Festival & Concert Series
• Hill & Knowlton - Merck Asma en Español: Creating an Asthma Resource Center for the Hispanic Community
• Howard Brown Health Center and PCI - Creating a Lifeline for a LGBTQ Health Center
• Weber Shandwick Chicago  - Degree Women Fine Fragrance Collection Latin GRAMMYs Program

ONLINE COMMUNICATIONS

• Chrysler Group LLC  - Dodge Rock 'n' Roll Half-Marathon
• Denison University - TheDEN
• NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis
• O'Malley Hansen Communications - Sara Lee Deli: Solving the Mama Saga
• Siemens Industry Inc. - Plantville, a Siemens initiative
• U.S. Census Bureau  - 2010census.gov

ONLINE PRESS ROOM/MEDIA CENTER

• Baylor Health Care System - Online Newsroom
• Disney Consumer Products - Online Press Room
• Eucomed - Online Media Centre

PODCAST/VIDEOCAST

• American Society for Microbiology (ASM) - This Week in Microbiology
• Carmichael Lynch Spong with WebmasterRadio.fm - Untying the Purse Strings of America's Most Powerful Consumer
• Chrysler Group LLC - Under the Pentastar
• Cone Inc. - Tune Up with Jeannie & Christina, Yoplait Light Two Week Tune Up with Live Webcast

PR ON A SHOESTRING

• Centers for Disease Control and Prevention - Preparedness 101: Zombie Apocalypse
• Goodyear - Goodyear Assurance "Fuel Max: Border to Border"
• Illinois Tollway - Drive Now. Text Later.
• Ogilvy Public Relations Worldwide and MaggieMoo's Ice Cream and Treatery - Tax Day "Sundae Stimulus"
• Sealed Air Corporation - Bubble Wrap Protects the Captain

PRESS RELEASE

• Berman & Company - Unintended Consequences of Reusable Bags
• Insurance Brokers Association of Ontario with Impact Public Affairs - Insurance Brokers Urge Ontario Government to Ban Credit Scoring to Protect Consumers
• Mediabrands - IPG Media Lab Launches Retail Experience Center

PRO BONO

• Adfero Group - Action to Cure Kidney Cancer (ACKC)
• Bausch + Lomb with Lions Club International - Fighting Childhood Blindness: The Pediatric Cataract Initiative
• Chamberlain Healthcare Public Relations - Kids Kicking Cancer Breath Brake Public Service Campaign and Smartphone App Launch
• GLOBALHealthPR & Spectrum - The Progeria Research Foundation: A Needle in the Haystack: “Find the Other 150”

PRODUCT LAUNCH

• Cone Inc. - Purina ONE beyOnd "1 Million in ONE Day"
• The Hershey Company - Pieces Candy Launch Event
• Inner Circle Labs - Zite Gets Personal
• RED PR - CND Shellac Launch
• Waggener Edstrom Worldwide - Year of IE9: Launching a More Beautiful Web

PSA

• Concepts Inc. & The Campaign for Disability Employment - The “I Can” PSA Campaign
• R/P Marketing Public Relations - The Green Chair Campaign for Donate Life Ohio
• U.S. Census Bureau - 2010 Census Greg Biffle PSA

PUBLIC AFFAIRS

• Burson-Marsteller/The Board of Elections in the City of New York - Mark It. Scan It. Vote the New Way – Preparing NYC Voters for Paper Ballots
• McNeely Pigott & Fox Public Relations - Friends of Gaile Owens Campaign
• NYU Langone Medical Center - Organ Donor - Concept Trial
• Ogilvy Public Relations Worldwide, Taiwan - Taiwan Pavilion at Expo 2010
• Smithsonian’s National Zoo, Smithsonian Conservation Biology Institute - Amphibian Rescue PR Campaign
• Widmeyer Communications - Pool Safely: Simple Steps Save Lives

RE-BRANDING/RE-POSITIONING

• First Degree - KeepAmericaFishing: The Voice of the American Angler
• Grow Marketing - Birkenstock Renaissance
• Porter Novelli Public Services, Washington DC - SOYJOY® Second Chances

RESEARCH & MEASUREMENT

• Euro RSCG Worldwide PR - Championing Eye Health Education with the 2010 Employee Perceptions of Vision Benefits Survey
• KD Paine & Partners - SAS
• Ogilvy Public Relations Worldwide and Kimberly Clark's Huggies - Helping Diaper “Every Little Bottom”

SATELLITE MEDIA TOUR

• GE - GE Optima 430s 1.5T Product Launch SMT
• InterContinental Hotels Group (IHG) - Holiday Inn Launches "Honeymoon on Us" with a SMT by Reality Star, Melissa Rycroft
• Porter Novelli Public Services, Washington, DC - SOYJOY® Super Bowl SMT with Leslie Bonci
• Weber Shandwick Chicago - Degree Ultra Clear SAG Awards SMT

SOCIAL MEDIA CAMPAIGN

• Berman & Company - Teachers Union Exposed
• Centers for Disease Control and Prevention - Preparedness 101:  Zombie Apocalypse
• Chamberlain Healthcare Public Relations for Boehringer Ingelheim Pharmaceuticals Inc. - HealthSeeker: Simple Steps, Healthier Together
• M Booth - Ameda "I Breastfeed Because" Campaign
• U.S. Army with Weber Shandwick - Sharing the Army Strong Story
• U.S. Census Bureau - 2010 Census Using Social Media for 2010 Census Awareness

SPEECH

• Early Learning Division Ontario Ministry of Education - "I wish I was a messenger"
• Sprint Nextel - M2M Connected Transportation Initiative

TRADE SHOW/EVENT PR

• Disney Consumer Products - Toy Story 3 Takes Over American International Toy Fair
• GE - GE at CES
• Kingdom Quality Communications - Get Fit for the 5K
• Padilla Speer Beardsley - Automation Fair: The Premier Automation Industry Event

VIDEO PROGRAM

• Chrysler Group LLC - Under the Pentastar
• Consumer Electronics Association - CEA's Innovation Movement Video Brochure for Capitol Hill
• Disney Consumer Products - Disney Fairy Tale Weddings by Alfred Angelo
• Gibraltar Associates - NGVS Now Natural Gas Vehicles: Driving America's Future
• Hill & Knowlton with Astellas Pharma US, Inc. - Science WoRx: Virtual Science Pro
• Multimedia over Coax Alliance (MoCA) - Whole Home DVR Made Easy
• Widmeyer Communications - American Energy Innovation Council: A Business Plan for America's Energy Future

WEB SITE MARKETING

• Siemens Industry Inc. - Plantville, a Siemens initiative
• Zocalo Group & Dell - The Dell Inspiron Storybook Online Experience

WORD OF MOUTH/VIRAL

• Centers for Disease Control and Prevention - Preparedness 101: Zombie Apocalypse
• CooperKatz & Company Inc. - Help Petfinder Adopt the Internet Day
• The Hershey Company - S'mores Snacktivity Suite
• Nikon - Nikon Film Festival Social Campaign Championing D-SLR Video

WOW! AWARD

• Barb Clapp Advertising & Marketing LLC - FOP/IAFF Billboard
• Centers for Disease Control and Prevention - Preparedness 101: Zombie Apocalypse
• Cone Inc. - Yesterday's News Do-Gooder Design Challenge
• Deloitte - Greening the next generation
• Deloitte - PlanetSaver
• GE - GE ecomagination Challenge: Powering the Grid
• Henson Consulting - "Hearts a Bluhm" in Chicago in February 2011
• KRAFT Macaroni & Cheese - Project CHEDDAR EXPLOSION: The Launch of KRAFT Macaroni & Cheese CHEDDAR EXPLOSION

LARGE PR FIRM OF THE YEAR

• APCO Worldwide
• GolinHarris
• Ketchum
• Ogilvy Public Relations Worldwide 
• Waggener Edstrom Worldwide
• Weber Shandwick

MIDSIZE FIRM OF THE YEAR

• Carmichael Lynch Spong
• Cone 
• Coyne Public Relations
• Euro RSCG Worldwide PR
• MWW Group
• Zeno Group

SMALL PR FIRM OF THE YEAR

• Alpaytac PR/Marketing Communications
• Henson Consulting
• INK Public Relations
• Lambert, Edwards & Associates
• Linhart Public Relations
• Warschawski

The luncheon will be filled with excitement from the award winners, great food, industry experts and entertainment; all while you network with top corporate, nonprofit and agency professionals.

Register Now!

LOCATION:
Grand Hyatt New York City
Park Avenue at Grand Central
New York, NY 10017

ROOM BLOCK:
PR News has arranged a room block with the Grand Hyatt for $429 a night.  You can make your reservations here.

Questions?
Contact: Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

To advertise in the Platinum PR Awards Issue and/or Sponsor the Luncheon, contact Vice President & Group Publisher, Diane Schwartz at dschwartz@accessintel.com.