Join PR News for the Platinum PR Awards Luncheon on October 21, 2009 as we salute the winners and honorable mentions of our annual “best in PR” program. This must attend industry event, will honor the top PR campaigns of the year, the smartest communications initiatives and the people behind them. At the luncheon we will also honor The Best Places to Work in PR and announce our "Best in Show"—the top place to work in each of the three categories.

The luncheon will be filled with excitement from the award winners, great food and entertainment; all while you mingle with top corporate, nonprofit and agency professionals.

LOCATION:
Grand Hyatt New York City
Ballroom C
Park Avenue at Grand Central
New York, NY 10017

Related Item: Digital PR Summit Oct. 22, 2009

Advertise in PR News’ Platinum PR Awards Issue: October 2009
Advertise in PR News' Best Places to Work Issue: October 2009
View the 2008 Platinum PR Awards Issue.

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Location:

Grand Hyatt New York City
Ballroom C
Park Avenue at Grand Central
New York, NY 10017
Get Directions

Questions?
Contact Saun Sayamongkhun ssayamongkhun@accessintel.com; 301-354-1610.

Best Places to Work in PR

PR News Platinum PR Awards - Finalists 2009

Anniversary Campaign

• Del Monte Foods/Coyne Public Relations - Milk-Bone Celebrates 700 Dog Years
• GE Corporate - GE’s ecomagination anniversary: the next wave
• LEGO Systems Inc./Flashpoint PR, LLC - Go Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for LEGO Brand
• Mattel/Ketchum - Barbie Celebrates 50 Years

Annual Report

• Bertelsmann AG - Bertelsmann AG Annual Report 2008
• CB&I - CB&I 2008: Strength in Numbers
• Cracker Barrel Old Country Store Inc. - Fiscal 2008 CBRL Group Inc.
• PepsiCo- “We Are Performance With Purpose”

Blog

• Adfero Group - K Street Café: Serving Up Innovative Ideas
• GE Corporate – GEreports.com
• Lion Brand Yarn - The Lion Brand Notebook
• Miller Meiers - H&R Block Digits' Economic Stimulus Blog
• Holland America Line/NewmanPR - Holland America Blog
• Southwest Airlines – Nuts About Southwest
• Valspar/Peppercom - What's All the Color Buzz?

Branding

• LEGO Systems, Inc./Flashpoint PR, LLC - Go Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for LEGO Brand
• Samsung Telecommunications America/MWW Group  - Samsung Mobile Charging Stations Offer Free Power Boost at Nation's Largest Airports
• Siemens Corporation/Weber Shandwick  - The New Broom at Siemens Cleans Up

Cause–Related Marketing

• Chandler Chicco Agency  - Diet Coke Spreads the Heart Truth
• Hard Rock International/Coyne Public Relations  - Hard Rock Café Launches "Imagine There's No Hunger" Campaign
• Mac Aids Fund/Weber Shandwick  - The MAC AIDS Fund: Taking Back the Spotlight

Community Relations

• Eczacibasi Group - Eczacibasi Personal Hygiene School Education Program (Turkey)
• Howorth Communications – Livewire Launch (Australia)
• Pearson Foundation – Jumpstart's Read for the Record Presented by Pearson
• Porter Novelli – Sacramento – Valley CAN Tune in and Tune Up
• The UPS Store  - Toys for Tots Literacy Campaign
• United States Army/Weber Shandwick – Dallas Grassroots Initiative
• Western Union Foundation Cone – Western Union’s Our World, Our Family Program 

CSR/Citizenship Reports

• Coca Cola Enterprises
• General Electric 
• Office Depot

Crisis Management

• American Airlines & Weber Shandwick – First Bag Fee: American Airlines Takes Action to Combat Unprecedented Rise in Fuel Costs
• Cubitt, Jacobs & Prosek Communications – The Hijacking of the Biscaglia:  Communicating with Families During a Hostage Crisis
• Media & Communications Strategies LLC – Saving American Manufacturing
• Pacific Gas and Electric Company – January 2008 Storm Response
• Vectren Energy Delivery – Vectren's Response to Major Winter Storms

Editorial/Op–Eds

• First Marine Expeditionary Force/USMC – "Winning in Anbar"
• Ogilvy PR – Our Energy, Our Future
• Roche/Fleishman Hillard – CEO Byline Reaches C-Suite Executives with Antiviral Stockpiting Message, Drives Web Traffic
• Sage Communications – Into the Deep: Educating the Market on an Emerging Deep Packet Inspection Technology with Contributed Columns
• The Marcus Group Inc. – As a for-profit, Horizon will have even less inclination to care

Employee Relations

• American Express – Ed's Blog Creating Corporate Dialogue at American Express
• Deloitte – Greening the Dot
• Edison International/Gagen MacDonald – All Systems "Go": Preparing 17,000 Employees for the Largest ERP Implementation in Utility History
• Edison International/Gagen MacDonald – Inspiring Values-Based Performance: Edison International’s Chairman’s Award 
• Entergy Corporation - Entergy's Community Connectors Relaunch
• Siemens AG - It’s All About People
• Time Warner Cable – Channel You: Where TWC Tunes In
• Worthington Industries and Fahlgren Mortine – Changing Employee Behaviors & Perceptions to Become One of America's Safetest companies

Event Marketing

• Celebrity Cruises and Emanate PR – Celebrity Solstice Sets Sail
• Deveney Communication – Only in Louisiana: A Celebration of Music, Culture and Business
• Hampton Hotels/Cohn & Wolfe – Hampton Save-A-Landmark
• Humana/Coyne Public Relations – Share and Share a Bike: Humana Brings Bike Sharing to the Masses
• Ogilvy – Margarine Gets Back into the Game with the Promise Cardio Kick-Off
• Pennzoil/Shell/Coyne Public Relations – Pennzoil Platinum Poker Challenge
• Stern Ariely Public Relations – Pampers House: Seeing the World through the Baby's Eye

External Publication

• Allrecipes.com/CarryOn Public Relations – Allrecipes.com Monthly Measuring Cup Consumer Trend Report
• Analytical Graphics Inc  – AGI's March 2009 Inview
• BP Energy Company  – BP Entergy Insights
• McCormick Company - Pioneer GrowingPoint® magazine
• Pepco Holdings, Inc. – Powering a Sustainable Future: 2008 Pepco Holdings Inc. Annual Enviromental Sustainability Report
• Queens Library – Enrich Your Life

Financial/Investor Relations

• Bank of America/Emanate – Bank of America Student Banking Wise Upperclassman Campaign
• CCG IR – Making Pigs Fly: China's Leading Pork Processor Shines in 2008 Despite Global Market Meltdown
• Hill & Knowlton  – HP & EDS: Becoming One HP
• Ogilvy PR – ChangYou.com Spin-Off & Initial Public Offering on NASDAQ
• The Coca-Cola Company/FD – Managing Ahead of the Curve: The Coca-Cola Company

Global PR Campaign

• Alpaytac – 5th World Water Forum Global Public Relations Campaign
• Burson-Marsteller – SAP Business Suite Launch: Modular Software Solutions to Help Companies Compete in the New Business Reality
• Financial Times - Global Promotion of FT.com
• Microsoft Corp./Waggener Edstrom Worldwide - Shining a Spotlight on the Global Problem of Software Piracy
• Ogilvy PR - Emerging from the Shadows: Raising IHS's Star Power & Brand Visibility
• Tourism Australia - Tourism Australia: Australia the Movie leverage PR campaign
• Weber Shandwick - Honeywell – Nobel Laureate Lecture Series Inspiring the Next Generation of Scientists Today

Green PR

• Exelon Corporation - Exelon 2020: A Low-Carbon Roadmap
• Omni Hotels/Weber Shandwick – Omni Hotels Hangs Up on Phone Books
• RF|Binder Partners Inc. – Bank of America: Environment as Business Opportunity
• World Wildlife Fund/Creaxion – WWF’s Earth Hour 2009: A Global Statement on Climate Change

Internal Publication

• Bayer HealthCare Pharmaceuticals/MS&L – Perspectives: The Magazine for Employees of US Commercial Operations
• Con Edison – HealthMatters
• DaVita Inc. – DaVita Magazine: Stories of the DaVita Village
• General Electric Company - Company-Wide Intranet Redesign
• Latham & Watkins LLP - "Latham News"
• Pepsi/Epsilon - Pepsi Post-Campaign Results – Internal Email Communication
• Unum - One Magazine Fall 2008

Marketing Communications

• GE Corporate - Plug Into the Smart Grid
• CafePress - Sport Your Support: CafePress Campaign for Political Expression from Primaries to Presdency
• American Legacy Foundation/the ad*itive - truth Orange Summer Tour 2008
• Unilever-Suave/Weber Shandwick – Suavenomics: Living Beautifully for Less

Media Event

• Frause – Starbucks Turns Seattle RED for the Holidays
• Paine PR – Duracell Power Lodge
• Ruder Finn West – Making a Big Splash for the Sony VAIO Graphic Splash Notebook

Media Relations

• American Airlines/Weber Shandwick – Surfing at 30,000 Feet: American Airlines Launches In-Flight Internet
• Hill & Knowlton – HP & EDS: Becoming One HP
• IKEA/MWW Group – Americans Embrace Change With IKEA

Multicultural Campaign

• Honeywell/Weber Shandwick – Honeywell Initiative for Returning Engineers
• Images USA – Pullman Porters Tribute
• The National Institute on Drug Abuse – "After the Party" Campaign
• Porter Novelli Sacramento – Valley CAN Tune In and Tune Up
• Revolucion - HBO Latino Breaks Out
• Weber Shandwick Dallas – Susan G Komen for the Cure's Circle of Promise Campaign
• Yum Brands/Career Sports & Entertainment – 2008 Kentucky Fried Chicken Pride 360

On a Shoestring Campaign

• ACA International – Ask Doctor Debt
• Chicago Office of Tourism – Chicago: A Great Urban Adventure/"Staycation" Media Relations Initiative
• Good Samaritan Hospital Dayton – Introduction to Careers in Health Sciences

Online Communications

• APCO Worldwide – 3TIER's "REmapping the World" Campaign
• Cercone Brown & Co. – America's Least Wasteful Cities
• Cone Inc – Alpo Real Meat Moments
• Creative Co-Op LLC - American Water 2008 Annual Report
• Edelman Washington D.C. – American Petroleum Institute (API): Energy Tomorrow Through Online Advocacy Today
• Peppercom – 2008 Nikon Small World Photomicrography Competition
• Waggener Edstrom Worldwide Inc. Portland - Introducing Windows 7: The Touchy Feely OS

Podcast

• Cosmopolitan StarLaunch – The Search for the Next Fun Fearless Female Rockstar
• Edelman Washington D.C. – American Petroleum Institute (API): Energy Tomorrow Through Online Advocacy Today
• First Marine Expeditionary Force/USMC – "The Anbar Web Report"
• Lion Brand Yarn – YarnCraft Podcast

Press Release

• American Chemical Society – ACS Weekly Press Pac
• Boostmobile – $50 Monthly Unlimited
• GolinHarris International/Nintendo of America – Nintendo's Sleight of Hand
• Volume Public Relations – From 15 to 15,000

Pro Bono Campaign

• ALO Cultural Foundation/Unique Image Inc. – The Miracle of Hussein/Frasier Syndrome Awareness
• Community Food Bank of New Jersey/Coyne Public Relations – "We Can't Let this Bank Fail" 
• Qorvis Communications LLC – '"Power of Music" for YouthAIDS
• The Stafford Foundation/DCI Group – The People's Inaugural Project

Product Launch

• Boost Mobile – Boost Mobile Monthly Unlimited
• GolinHarris/Burrell Communications/IW Group/VPE Public Relations - What Came First? Getting America Buzzing About McDonald’s Southern Style Chicken
• GolinHarris International/Nintendo of America – Wii Fit Gets America Moving
• Greater Houston Convention and Visitors Bureau – Launching Houston CityPass
• Rational 360 – Bright Automotive Announces the IDEA

Public Service Announcement (PSA)

• Alembic Health Communications – Making Menengitis Matter: Real People, Real Struggle, Real Change
• American Health Information Management Association – Personal Health Record Consumer Education Campaign
• FDIC– The More You Know, The Safer Your Money
• Intrepid Agency – Litter Hurts
• Population Services International/Weber Shandwick – World Water Day Video Series
• Shire/Porter Novelli New York – Adult ADHD is Real

Public Affairs

• Adfero Group – Mobilizing the AMA’s Patient Action Network to Preserve Access to Care
• Air Transport Assoc/Xenophon Strategies – Stop Oil Speculation Now
• National Association of Broadcasters – DTV Transition Public Affairs Campaign
• Ogilvy PR – Making America Flood Smart: Reducing the Risk & Impact of Floods
• Ogilvy PR – No on Proposition 4 Campaign

Re–Branding/Re–positioning

• Computer Systems Center Inc. – CSCI Rebranding Campaign
• Golfweek – [RE] Branding Golfweek
• Ogilvy PR – Find Your Slim
• Pulse Communications Pty Limited – Launching the first Museum of Australian Democracy
• TD Bank– TD Bank Rebranding Campaign
• Underwriters Laboratories/MS+L – Just Look for UL

Research & Measurement

• Cramer-Krasselt/Meredith – The Gamma Factor: How a Publishing House Tapped into Their Core Audience – Empowered Women
• KDPaine & Partners/USO – Designing and Implementing the Perfect Measurement System
• McDonald's Corporation/Gagen MacDonald – Leadership Communications Assessment: Driving Leadership Behaviors that Accelerate Execution of the Plan to Win
• Ogilvy – Influencer Mapping: Bring Structure and Measurement to Influencer Engagement
• Ogilvy – Making America Flood Smart: Reducing the Risk & Impact of Floods
• Pleon – PLEON PERFORMEDIA - Measuring the ROI of PR
• The Coca-Cola Company/FD – Managing Ahead of the Curve: The Coca-Cola Company

Satellite Media Tours

• Consumer Electronics Association/GLA Communications- CEA Digital Answer Man Tour
• First Marine Expeditionary Force/USMC - "Hometown Heroes"
• Goodyear Tire & Rubber Company/Coyne Public Relations – Goodyear "Get There" Awards
• Ogilvy PR – Preparing the Midwest for the Worst
• Rasky Baerlein Strategic Communications – A Pivotal Meeting with Pope Benedict XVI

Social Media Campaign

• Citi Cards/TMG Brand Communications – Moving Citi Forward
• CNN – CNN.com-Facebook Inauguration Collaboration
• Miller Meiers – H&R Block Social Community (www.digits.hrblock.com)
• Ogilvy PR Worldwide – Voices of the Olympics
• Zeno Group – Now You’re Tweeting

Video Program

• Academy for Education Development - Why Flu Vaccination Matters: Personal Stories from Families Affected by Influenza
• CRT/tanaka – Vibrant Rioja Documentary: Traditions & Innovations at the Frontiers of Flavor
• General Electric Company – You Are Extraordinary
• Microsoft Corp./Waggener Edstrom Worldwide – Putting Transparency Into Practice with "Ask the Gu"
• Pleon – Values – We Say It, We Mean It

Web Site

• Edelman Washington D.C. – American Petroleum Institute (API): Energy Tomorrow Through Online Advocacy Today
• ExcelPR Group - BakeSpace Goes Hollywood
• GE Corporate: Plug into Smart Grid
• Miller Meiers - H&R Block Social Community (www.digits.hrblock.com)
• Ogilvy PR - YAZ : Step Up and Go Beyond
• Samsung Electronics America/MWW Group – MWW Group makes Samsung Newsroom the Go-To Resource for Media & Consumers

Word of Mouth/Viral Campaign

• GS&F – Titans Code Blue
• Mom Central – Mom Central Feld Family Activator
• GolinHarris/National Turkey Federation – Talking Turkey on Facebook
• Rocket XL/Unifem – Rocket XL and UNIFEM Say No to Violence Against Women

Wow! Award

• Chevy/Weber Shandwick Detroit – Chevy Aveo5 Livin' Large College Cab
• Deloitte – How Green is Your Footprint?
• GE Corporate: Plug into Smart Grid
• Grand Central Marketing/Del Monte Foods – Meow Mix Think Like a Cat Game Show
• Waggener Edstrom Worldwide Inc. Portland - What's on your mind? Now anyone can decipher Twitter discussion with the help of twendz!

PR FIRMS OF THE YEAR:

Small PR Firm of the Year

• Adfero Group
• Alpaytac Inc.
• LEWIS PR US
• Linhart
• Merritt Group
• Singer
• Warschawski

Midsize PR Firm of the Year

• Allison & Partners
• Coyne
• Makovsky & Co.
• MWW Group
• Peppercom

Large PR Firm of the Year

• Edelman
• Fleishman Hillard
• Ogilvy PR
• Waggener Edstrom Worldwide, Inc.
• Weber Shandwick

Best Places to Work in PR

Corporate:

• Boehringer Ingelheim Pharmaceuticals, Inc. 
• Best Buy Co., Inc. 
• Chesapeake Energy Corporation
• Cisco
• Discovery Communications
• First Horizon National Corp
• Pfizer
• State Farm Insurance
• Symantec
• Turner Broadcasting Systems

Agency:

• APCO
• Carmichael Lynch Spong
• CJP Communications
• Cohn Marketing
• Marina Maher Communications
• MWW Group
• Sterling Communications
• Text 100
• Waggener Edstrom
• Weber Shandwick

Nonprofit:

• American Red Cross
• Children’s Home Society of Florida
• Cleveland Metropolitan School District
• Georgia Tech Research Institute
• Kaiser Permanente

Sponsorship Opportunities

To sponsor the Platinum PR Awards Luncheon and the PR News Platinum PR Awards Issue, please contact VP & Publisher, Diane Schwartz at (212) 621-4964; dschwartz@accessintel.com.