PRNEWS' Platinum PR Awards 2005 Sponsored by PRNEWS
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Live From New York: The Platinum PR Awards Luncheon

On Oct. 18 at the Grand Hyatt in New York, a sold-out room of PR executives gathered for the annual Platinum PR Awards luncheon presented by PR News. Press Release

HEAR what makes a great PR campaign: PR News editorial director Peggy Cope described the winning campaigns at the awards luncheon.

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Catagories:

Analyst Relations
Anniversary Event
Annual Report
Blog
Branding/Re-Branding Campaign
Cause-Related Marketing
Community Relations
Crisis Management
Email Communications
Employee Relations
Event Marketing
External Publication
Financial/Investor Relations
Firm of the Year/ Large PR Firm of the Year
Firm of the Year/ Midsize PR Firm of the Year
Firm of the Year/ Small PR Firm of the Year

Global PR Campaign
Internal Publication
Marketing Communications
Media Event
Media Relations
Multicultural Campaign
Press Release
Pro Bono Campaign
Product Launch
Public Affairs
Public Service Announcement
Research & Measurement
Web Site

Winner Winner Honorable Mention Honorable Mention
 
Analyst Relations
Winner CCG Investor Relations - Sell-Side Analyst Outreach for Diodes
   
Anniversary Event
Winner Yahoo’s 10th Anniversary
   
Honorable Mention Allstate Insurance Company - Allstate Celebrates 75 Years
Honorable Mention Public Communications Inc. - Shedd Celebrates 75
   
Annual Report
Winner Curran & Connors - FEMSA 2005 Annual Report
   
Honorable Mention Elizabeth Glaser Pediatric AIDS Foundation - Conveying the Emotion of a Global AIDS Foundation Through its Annual Report
Honorable Mention International Fund for Animal Welfare - IFAW Annual Report 2005
Honorable Mention iPR Ogilvy Limited: Li Ning Company Limited "Remarkable Strides, Annual Report 2005"
   
Blog
Winner Flatiron Communications, LLC - Blog - The Flack
   
Honorable Mention DaimlerChrysler Corp - The Firehouse.biz, The Chrysler Group Media Blog
Honorable Mention Driveitaway Inc.& Tierney Communications – “Fleeting thoughts: Adventures in the World of Automotive Remarketing”
Honorable Mention Edelman: Avent Sisterhood Six: Connecting Moms Across the Miles (sisterhoodsix.com)
   
Branding/Re-Branding Campaign
Winner Weber Shandwick - Raising the Profile of a Quiet German Giant
   
Honorable Mention BIGfrontier Communications Group- Making Sauerkraut Sexy
Honorable Mention The Goodyear Tire & Rubber Co. - Goodyear’s Richard Hamilton Project
Honorable Mention Wines of Chile & RF|Binder Partners - Wines of Chile: The Next Generation
   
Cause-Related Marketing
Winner McDonald's & GolinHarris - World Children's Day at McDonald's
   
Honorable Mention Cone LLC - American Heart Association Go Red for Women Campaign
Honorable Mention Mail Boxes Etc., Inc. , Fleishman-Hillard & First Degree - The UPS Store & Mail Boxes Etc. Deliver Some Love: 2005 Toys for Tots Campaign
Honorable Mention Reebok International, Hill & Knowlton - Reebok Human Rights Award Media Program
   
Community Relations
Winner Development Counselors International - A Foundation's Response to Disaster: Helping the Displaced of Hurricane Katrina
   
Honorable Mention Fast Horse Inc. - “Grooving Your Body Toward Better Health”
Honorable Mention Haberman & Associates: The U.S. Pond Hockey Championships
Honorable Mention Pacific Gas & Electric Co. - PG&E CARE Program for 2005 Outreach Campaign
   
Crisis Management
Winner American Veterinary Medical Association - After The Storm: Hurricane Katrina
   
Honorable Mention Bayer Healthcare, Consumer Care Division & HealthSTAR Public Relations - Believe in ALEVE
Honorable Mention Comcast South Florida: Hurricane Wilma Response
Honorable Mention Porter Novelli - Folgers - A Response in the Wake of Hurricane Katrina
   
Email Communications
Winner Greater Baltimore Committee - GBC " LEADER" Newsletter
   
Honorable Mention Allstate Insurance Company-North Central Region - Improving the Effectiveness and Efficiencies of Electronic Mail Communications
Honorable Mention Broward County Library - Broward County Library’s E-Newsletter
Honorable Mention Entergy Corporation - The Power of Hope and Operations ReSTORE Hope
   
Employee Relations
Winner Quest Diagnostics & GolinHarris - Quest Diagnostics: Understanding the Patient Experience
   
Honorable Mention Catholic Healthcare West – Communicating Horizon 2010
Honorable Mention Comcast Cable, Eastern Division: Inside Out: Making Communications Count for Comcasters Comcast Cable, Eastern Division
Honorable Mention Entergy Corporation - Entergy’s Pre-Hurricane Employee Awareness Campaign
   
Event Marketing
Winner Bank of America & MWW Group - Bank of America: Consumers Keep the Change
   
Honorable Mention Honeywell and NASA's FMA Live!
Honorable Mention Volkswagen AG & eventlabs GmbH - Project FOX
Honorable Mention Wm. Wrigley Jr. Company & Edelman - Wrigley Benefits of Chewing
   
External Publication
Winner Latham & Watkins - Latham & Watkins: Recruiting Flash Drive
   
Honorable Mention Hill & Knowlton - Harvest of the Month: Growing Healthy Students
Honorable Mention Jacobs Center for Neighborhood Innovation & Effectiveness Through Communication Elementary Institute of Science "Miracle on 51st Street" Campaign Folder
Honorable Mention U.S. Department of Health and Human Services - Terrorism and Other Public Health Emergencies: A Reference Guide for Media
   
Financial/Investor Relations
Winner Merrill Lynch Investment Managers & Tiller LLC - Hindsight2insight
   
Honorable Mention Financial Relations Board: Alpha Natural Resources: From Appalachia to Wall Street
Honorable Mention Investor Relations International - Making a China-based jewelry company into a U.S. stock market gem
   
Firm of the Year/ Large PR Firm of the Year
Winner Weber Shandwick
   
Honorable Mention APCO
Honorable Mention Fleishman Hillard
Honorable Mention Hill & Knowlton
   
Firm of the Year/ Midsize PR Firm of the Year
Winner MWW Group
   
Honorable Mention A & R Partners Inc.
Honorable Mention LEWIS Public Relations
   
Firm of the Year/ Small PR Firm of the Year
Winner Peppercom
   
Honorable Mention Airfoil Public Relations, Inc.
Honorable Mention Coyne Public Relations
Honorable Mention SHIFT Communications
   
Global PR Campaign
Winner Kodak & Ketchum - Cutting the Cord - Kodak Leads the Wireless Photography Revolution
   
Honorable Mention APCO Worldwide - GML Limited
Honorable Mention International Hyperhidrosis Society with the Chandler Chicco Agency - Know Sweat! Campaign
Honorable Mention Yahoo! Inc – Yahoo! 10th Anniversary Global Campaign
   
Internal Publication (TIE)
Winner American Airlines & Weber Shandwick - American Airlines Gets Fuel Smarter
Winner Toyota Motor Sales, U.S.A., Inc. - Toyota Today, May-June 2005
   
Honorable Mention Carpet One – INK
Honorable Mention Gemstar -TV Guide International: SYNC
Honorable Mention McCain Foods Limited: The Star
Honorable Mention Panorama Public Relations - McWane Magazine- Casting for the Future
   
Marketing Communications
Winner Edelman - Microsoft Xbox Colony Turns the gaming World Upside Down www.ourcolony.net
   
Honorable Mention Bank of America and MWW Group: Consumers Keep the Change
Honorable Mention Medco Health Solutions & Coyne Public Relations - “Creating The Knowledge Source”
Honorable Mention Travelocity & Vollmer Public Relations - Travelocity: The Customers Champion
   
Media Event
Winner Dome HK - The Versatility of Hershey's Cocoa
   
Honorable Mention Microsoft, Security Technology Unit & Waggener Edstrom Worldwide - Inside the Situation Room: Microsoft Opens the Door to the Public During a Crisis
Honorable Mention The Century Council - Girl Talk: Choices and Consequences of Underage Drinking
Honorable Mention The United States Olympic Committee - U.S. Olympic Team Media Summit
   
Media Relations
Winner Smithsonian’s National Zoo - Giant Panda Cub Media Relations
   
Honorable Mention POM Wonderful - Fresh Pomegranate Public Relations Campaign
Honorable Mention Schwartz Communications - "Positioning PowderMed to Avert a Flu Pandemic"
Honorable Mention Weber Shandwick - Oreo "Milk's Favorite Jingle" Contest
   
Multicultural Campaign
Winner New Jersey Department Of Health & Senior Services & Fleishman-Hillard Inc. - The 20-Minute Test That Could Save Your Love Life
   
Honorable Mention NJ Family Care & MWW Group - Taking Healthcare to the Streets
Honorable Mention Ogilvy Public Relations - CMS African American Medicare Rx Campaign
Honorable Mention Os-Cal & Duffey Communications - What's Under Your Hat?
   
Press Release
Winner Cohn & Wolfe - Doubletree Hotels "Teaching Kids to CARE" Program
   
Honorable Mention Chrysler Group and Clear!Blue – Dodge Dakota Pickup Pucker-Up
Honorable Mention GolinHarris - Nintendo Unveils Plan to Arm Woodland Animals
   
Pro Bono Campaign
Winner Carter Public Relations - Taking Center Stage: Shakespeare Dallas Benefits from PR
   
Honorable Mention Ground Floor Media - 24 Hours to Keeping the Doors of the Tennyson Center Open
Honorable Mention Premisa: Every Child Needs a Family
Honorable Mention Voce Communications - A Forum for Social Change
   
Product Launch
Winner Microsoft & Waggener Edstrom Worldwide - Raise the Speed Limit: Microsoft Launches 64-bit Windows
   
Honorable Mention Cohn & Wolfe – Lady Speeds Stick “24/7” Lifestyle
Honorable Mention Meredith Corp. - Launch of Siempre Mujer Magazine
Honorable Mention Yamaha Corporation of America & Giles Communications LLC - The Elton John Signature Series Red Piano
   
Public Affairs (TIE)
Winner American Medical Association - Keep Medicare’s Promise: Physician Cuts Harm Seniors' Access to Care
Winner Cone LLC - American Heart Association Go Red for Women Campaign
   
Honorable Mention Burson-Marsteller - Be Ready. Make a Plan.
Honorable Mention Sawchuk, Brown Associates - Tech Valley High School
Honorable Mention TSG Consulting - System in Crisis
   
Public Service Announcement
Winner Christopher Reeve Foundation & MWW Group - Calling All Superheroes: A Smallville Superman Tag PSA
   
Honorable Mention AstraZeneca & Burson-Marsteller - U.S. Conference of Mayors - Breast and Prostate Cancer Public Service Announcement Campaign
Honorable Mention Ogilvy Public Relations: "Picture of Health" National PSA for CDC's Screen for Life campaign
   
Research & Measurement
Winner Hudson Highland Group & Ogilvy Public Relations Worldwide - Creating "The Leading Economic Indicator's Indicator"
   
Honorable Mention CDW Government, Inc. with O'Keeffe & Company, Inc. - Telework: Virtually Working in the Federal Government
Honorable Mention Kitchen Public Relations and Spherion Corporation - “May The Workforce Be With You”
Honorable Mention Procter & Gamble and Delahaye: Making the PR-to-Sales Connection
   
Web Site
Winner GE - GE's World Healthy Day - Picture a Healthy World in Times Squire, NY
   
Honorable Mention American Institute of Certified Public Accountants & Wunderman NY - The CPA Student Recruitment Campaign "Start Here. Go Places."
Honorable Mention Best Buy & Ketchum - Geek Squad Rescues Star Wars Fans from 'Prequel-itis': The GeekSquad.com 'Absentee Kit'
Honorable Mention Business Software Alliance & Dittus Communications - Meg A. Byte Interactive Online Game