| Analyst Relations |
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Winner
Sell-Side Analyst Outreach - SI International & CCG Investor Relations
Honorable Mentions
Nextel Communications Inaugural Industry Analyst Relations Conference - Nextel Communications
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| Annual Report |
|
Winner
Annual Report 2004 - Nestlé (Malaysia)
Honorable Mentions
2004 Annual Report: Global Warming: Can We Find Common Ground? - Cinergy Corp.
FEMSA 2004 Annual Report
MetLife, Inc. 2004 Annual Review
"Redefining State of the Art" Annual Report - Summa Health System
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| Application of Research |
|
Winner
"Leveraging Thought Leadership to Extend the Brand" - Monster Worldwide, Inc. & Weber Shandwick
Honorable Mentions
Rural Homeowners Consumer Education Campaign - Propane Education & Research Council with Harris Interactive and Porter Novelli
Leisure Time Advocacy Initiative and Board - Hilton Family of Hotels
PRoof - Porter Novelli Key Message Assessment & Optimization – Watson Pharma & Porter Novelli
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| Cause-Related Marketing |
|
Winner
IFAW's 2004 Seal Campaign - IFAW & Edelman
Honorable Mentions
The Great American Bake Sale - PARADE Magazine
“PNC Grow Up Great” – PNC Financial Services Group & Cone
Volvo Drive for Life Days – Volvo, Haberman & Associates and Fitzgerald Brunetti Productions
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| Community Relations |
|
Winner
"Diageo Spirit of the Americas”– Diageo & Westhill Partners
Honorable Mentions
360 Degrees of Financial Literacy - American Institute of Certified Public Accountants
Great Battery Roundup - AAA of Northern California, Nevada & Utah
Fireman's Fund Heritage: Supporting San Diego Firefighters for a Safer Community -Fireman's Fund Insurance
Start Something Program From Target & Tiger Woods Foundation - Patrice Tanaka & Company, Inc.
"Southwest Airlines Adopt-A-Pilot Program" - Southwest Airlines
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| Crisis Management |
|
Winner
“Reforming WorldCom and Establishing the New MCI” – MCI & Hill & Knowlton, Inc.
Honorable Mentions
"Do the Right Thing" - Henry Medical Center & GolinHarris
Protecting Consumer Confidence in US Beef: An Issues Management Success - National Cattlemen's Beef Association and Burson-Marsteller
Putting the Safety of Babies First - Gerber Products Company & Ruder Finn
|
| Email Communications |
|
Winner
"Let Symantec's Voice Be Heard" - Symantec Corp. & Connect Public Relations
Honorable Mentions
Nanotech News Email Newsletter - Foley & Lardner LLP
OFC/NFOEC Email Communications Campaign - WilkinsonShein Communications
|
| Employee Relations |
|
Winner
Choose Well, Use Well – Dominion
Honorable Mentions
A Passion for Excellence – Dominion
Jump In! A New Approach to Annual Enrollment & Benefits – Nationwide
The New England Initiative - Hewlett-Packard
Tacoma Recycles @ Work - City Of Tacoma Solid Waste Management
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| Event Marketing |
|
Winner
The 2004 World Series of Poker - Harrah's Entertainment Inc. & Trahan Burden & Charles
Honorable Mentions
2004 Entertainment Tonight Post Emmy Party - Paramount Domestic Television
Heart of a Woman Community Lecture on Women’s Heart Disease - Christiana Care Health System
HP & Office Depot Recycling - Hewlett-Packard & Hill & Knowlton, Inc.
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| External Publication |
|
Winner
About the Towels, We Forgive You…Holiday Inn's Book Of Towel Tales - Holiday Inn Hotels & Resorts & GCI Group-Atlanta
Honorable Mentions
Editors' & Reporters' Guide to Biotechnology - Biotechnology Industry Organization
The Common Thread - Education Management Corporation
|
| Financial/Investor Relations |
|
Winner
Pfizer Inc. 2004 Annual Review - Pfizer Inc. & VSA Partners
|
| Global PR |
|
Winner
The Information Worker Board of the Future: Building a Bridge to the Internet Generation" - Microsoft Corp. & Waggener Edstrom
Honorable Mentions
Business Software Alliance 2004 Global Software Piracy Study - Business Software Alliance & Dittus Communications
|
| Internal Publication |
|
Winner
McDonald’s Corporation - Customer Recovery Communications Toolkit - McDonald's Corporation & David Grossman & Associates
Honorable Mentions
"50 Years Strong: The Evolution of Stantec" 50th Anniversary Book– Stantec
The New England Initiative - Hewlett-Packard
News@Sonoco - Sonoco
|
| Marketing Communications |
|
Winner
"Answers for Living the Last Months of Life" - Hospice of Northwest Ohio, & R/P Marketing PR
Honorable Mentions
Citibank's Credit-ED Program for Students - TMG Public Relations
The NASCAR NEXTEL Cup Series Sponsorship - Nextel Communications and Carter Ryley Thomas
Play Golf America - The PGA of America
What's the Download? Tackling Illegal File-Swapping – Edelman and the Recording Academy
|
| Media Event |
|
Winner
Musicland Group & Axiom Marketing Communications - The Sam Goody Bad Gift Boycott
Honorable Mentions
Bring Your Cow to Dairy Queen - Pierson Grant Public Relations
Ford Motor Company & Ruder Finn - Ford Escape Hybrid-Manhattan on a Tank of Gas
McNeil Nutritionals & RF Binder Partners - The SPLENDA Gingerbread House
Promoting and Positioning the Grand Opening of the National Museum of the American Indians - Smithsonian Institute & Hill & Knowlton, Inc.
|
| Media Relations |
|
Winner
Hampton Hotels - Make it Hampton
Honorable Mentions
Access Communications - Two Horse Race
Dan Klores Communications with Northlich - National Underground Railroad Freedom Center
|
| Multicultural Campaign |
|
Winner
2004 CARE Campaign - Hill & Knowlton Inc
Honorable Mentions
2004 CDC National Infant Immunization Campaign - HMA Associates, Inc.
"Strong Men & Women: Excellence in Leadership" Campaign – Dominion
El Cerdo Es Bueno - The San Jose Group
|
| Press Release |
|
Winner
A Test on Troy: What's Real vs. What's Reel - University of Cincinnati
Honorable Mentions
MultiVu's Multimedia News Release Helps Launch fresh2 - the First Odor-Fighting Light Bulb - MultiVu, a PRNewswire Company, and Communications Factory
Smithsonian Award Finalist Release - Hampton Hotels
|
| Pro Bono Campaign |
|
Winner
Road to Freedom - Latham & Watkins LLP & Hill & Knowlton, Inc.
Honorable Mentions
A Legacy in Ice: The 2004 Ice Palace - Saint Paul Festival and Heritage Foundation & Padilla Speer Beardsley Inc.
Saving Illinois Parks and Wildlife - Partners for Parks and Wildlife & Public Communications Inc.
The UC Berkeley E-Vote Research Project: "Winning the 'Vote' for Electoral Reform" - Eastwick Communications
|
| Product Launch |
|
Winner
Ford Escape Hybrid Launch - Ford Motor Co. & Ruder Finn
Honorable Mentions
Genoa Color Technologies Launch – HiTechPR
Have a Heart: Launch for the First FDA - Approved Total Artificial Heart - Schwartz Communications
The Meow Mix Café - The Meow Mix Company & Grand Central Marketing Inc.
|
| Public Affairs |
|
Winner
"AccuPoll Champions Voter Verified Paper Audit Trail" - Paper Audit Trail for Electronic Voting & Antarra Communications
Honorable Mentions
IFAW 's 2004 Seal Campaign - IFAW & Edelman
Saving Illinois Parks and Wildlife - Partners for Parks and Wildlife & Public Communications Inc.
“Winning Passage of the Class Action Fairness Act” - Porter Novelli Public Affairs
|
| Public Service Announcement |
|
Winner
Medicine Cabinet - Purdue Pharma & Fenn Communications Group
Honorable Mentions
"Llegando a ti con Salud" Public Service Announcement (PSA) with Asociación Puertorriqueña de Diabetes and Novo Nordisk Inc. - Asociación Puertorriqueña de Diabetes, Novo Nordisk Inc., & Biosector 2/Barreto&Brightwell Associates
|
| Web Site |
|
Winner
Online Renewal System - ClevelandZooSociety.org - Cleveland Zoological Society
Honorable Mentions
FTC's Grand Scam Challenge - Federal Trade Commission (FTC) & Ogilvy Public Relations
FloridaJuice.com: FDOC's Online Communications Hub – GolinHarris
Hidden Landmarks - Hampton Hotels
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