| Analyst Relations |
Winner
Telcordia Technologies for “Elements of Change - Reinventing Telcordia” |
| Annual Report |
|
Winner
American Association of Professional Landmen for the AAPL Annual Report & Calendar
Honorable Mentions
National Beer Wholesalers Association, NBWA 2002 Annual Report
Stantec, Inc. 2003 Annual Report
|
| Application of Research & Measurement |
|
Winner
Cohn & Wolfe for Hilton Hotels & Resorts Personal Performance Study
Honorable Mentions
Xerox Office Group: Color Works!
Context Analytics, Redirecting Media Outreach in Regulatory Approval Coverage of Genentech’s Xolair
|
| Cause-Related Marketing |
|
Winner
Patrice Tanaka & Company, Inc. for Liz Claiborne Inc. 2003 Women's Work Program
Honorable Mentions
Cone, Inc., Yoplait Champions
Canon U.S.A., Canon4Kids
Mindshare Interactive Campaigns Debt AIDS Trade Africa - http://www.data.org
Parade Publications, The Great American Bake Sale
|
| Community Relations |
|
Winner
Ketchum for Home Depot Project Homefront
Honorable Mentions
Cohn & Wolfe, Doubletree, “Teaching Kids to CARE” Program
American Kennel Club, AKC Responsible Dog Ownership Day
|
| Crisis Management |
|
Winner
Duke University Medical Center and Health System News Office for “Transplant Mismatch at Duke University Medical Center”
Honorable Mentions
McDonald's Restaurants of Canada Limited, McDonald's Canada and BSE Crisis
Kentucky Utilities Company, Surviving the Ice Storm of 2003
Perry Communications Group, California Recall Debate
|
| Email Communications |
Winner
Diageo for “The Main Ingredient Live & The Holiday Countdown”
|
| Employee Relations |
|
Winner
Cox Communications Arizona for the Wheel of Fortune Campaign
Honorable Mentions
First Data Corporation, First Data Ensures Employees Are “First To Know”
The Boeing Co., Syncom Celebrates 40 Years
Nedbank Retail Banking, a division of Nedbank Limited, The Retail Sisonke Journey
|
| Event Marketing |
|
Winner
Neiman Group for “Quit For Them--New Year's Eve”
Honorable Mentions
Axiom Marketing Communications for Musicland, Sam Goody Hosts the First “Bad Gift Boycott”
Flowers Communications Group, Miller Urban Entrepreneurs Series
Jack Morton Worldwide, Microsoft Tablet PC Airport Demo Program
|
| External Publication |
Winner
Johns Hopkins Bloomberg School of Public Health for Saving Lives Millions at a Time
Honorable Mentions
Patrice Tanaka & Company, Inc., Liz Claiborne Inc. 2003 Women’s Work Program “No More Tour” Fact Sheet/Poster
Bell Mobility, Business on the Go
|
| Financial/Investor Relations |
Winner
DFW International Airport for the DFW International Airport Bond Sale
Honorable Mentions
Coyne PR, Medco Health Celebrates Independence Day August 20th
Financial Dynamics, Tractor Supply Company: Defining and Harvesting a Niche
|
| Global PR Campaign |
Winner
Burson-Marsteller for Introducing the New Color of Money
Honorable Mentions
The Hoffman Agency, “Connecting iPass Around the World”
Edelman, “Out of the Box: Unwrapping the New UPS”
Weber Shandwick, Operation Wildfire: Introducing the World to Hitachi GST
|
| Internal Publication |
Winner
WellPoint Health Networks Inc. for WellPoint - The Source
Honorable Mentions
ArvinMeritor, Compass Employee Newsletter
Stantec Consulting, Inform–A Newsletter for Stantec Employees
Ruder Finn, Inc., Filling the Gap: How a Magazine Connects and Educates a Far-Flung Work Force
|
| Marketing Communications |
Winner
Ogilvy Public Relations Worldwide for The Heart Truth Campaign
Honorable Mentions
MWW Group, McDonald’s Real Life Choices
Pavone, Gazebo Room-"Stop the Marination!"
GCI Group, Towel Amnesty Day
|
| Media Event |
Winner
Haberman & Associates and Fitzgerald Brunetti Productions for “The Volvo for Life Awards”
Honorable Mentions
Ogilvy Public Relations, A Fashionable Red Alert Warns Women of the Heart Truth
Diageo, Iraq Humanitarian Airlift
Ruder Finn, Inc., Imodium to the Rescue: Urban Relief Debuts in New York City
|
| Media Relations |
Winner (TIE)
Ogilvy Public Relations Worldwide for The Heart Truth Campaign
Weber Shandwick Worldwide for "Turning the Lights Back On: Sempra Energy Re-Ignites Its Brand and a Darkened Industry"
Honorable Mentions
Cohn & Wolfe, Taco Bell Taco Poll
Duke University Medical Center and Health System News Office, “The Jesica Santillan Transplant Mismatch at Duke University Medical Center”
VISA USA and Creative Response Concepts, Visa USA’s Identity Theft Initiative 2003
|
| Multicultural Campaign |
Winner
French/West/Vaughan for “Honda Battle of the Bands” PR Campaign
Honorable Mentions
Burson-Marsteller, Astra/Zeneca and Burson-Marsteller Declare la Guerra a la Migrana! “Declare War on Migraines”)–A Militant Approach to Pain
Flowers Communications Group, “The Magic of Homeownership” Launch
The San Jose Group, “El Cerdo es Bueno”
|
| Best Press Release |
Winner
Jiffy Lube International for “Jiffy Lube: Degreasing a Masculine Brand”
Honorable Mentions
PR Newswire/MultiVu, MultiVu's Video News Release Launch of Rite Aid's Diabetes Program
|
| Pro Bono Campaign |
Winner
Weber Shandwick for Central Park Sesquicentennial
Honorable Mentions
The Leslie Agency, "The Really Good, Really Big, Really Cheap Book Sale"
|
| Product Launch |
|
Winner
Padilla Speer Beardsley Inc. for “A Match Made in Heaven,” Berry Burst Cheerios Launch
Honorable Mentions
Ketchum, The Home Depot Encourages Women to Do-It-Herself
J-Spin Communications, Clean Capture Launch in Japan
ESPN, Inc., ESPN HD
Cohn & Wolfe, Long John Silver's Giant Shrimp
|
| Public Affairs |
Winner
Stanton Communications, Inc. for Winning Public Support for a Flying Train
Honorable Mentions
MWW Group, “The Doctor Is In”
Solomon McCowan & Co., Inc., Energy Bucks: Bucking the Cold
The PBN Company, CITAC STF: Fighting Section 201 Steel Tariffs
|
| Public Service Announcement |
|
Winner
Volkswagen of America, Inc./Marx Layne Marketing & Public Relations for “Fasten Your Seat Belt…Go Far!”
Honorable Mentions
Weber Shandwick, “Speak Up. Speak Out.”
American Speech-Language-Hearing Association, “Keep an Eye on Your Ears”
Fletcher Martin Ewing PR, “Oh, Harold”
|
| Web Site |
Winner
Edelman for Lower Manhattan Public Information Campaign
Honorable Mentions
Cisco Systems, Inc., Corporate PR Team, Web Innovation @Cisco
Ruder Finn, Talk IBS: Hearing the Patient, Healing the Patient
TMG Public Relations with Citi Cards, In the Midst of a Roller Coaster Economy, Citi Offers "Use Credit Wisely" Solution
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