| Annual Report |
|
Winner
SC Johnson, “SC Johnson Public Report”
Honorable Mentions
iPR Asia Ltd. for Clear Media Limited, Brand Revolution: Clear Media Annual Report 2002
Magazine Publishers of America, MPA 2002 Annual Report
|
| Application of Research & Measurement |
|
Winner
Horn Group, Inc., Horn Group Takes Cognos "Out in Front"
Honorable Mentions
Delahaye Medialink Worldwide for National Association of Realtors, Stopping the Big Grab
Georgia-Pacific Corporation, Using Research and Measurement to Drive Cultural Change at Georgia-Pacific
|
| Cause-Related Marketing |
|
Winner
Cone on behalf of ConAgra Foods ConAgra Foods’, Feeding Children Better Program
Honorable Mentions
Verizon Wireless, Verizon Wireless Hopeline Voice Mailbox Program
The Weather Channel, The Weather Channel “Raises” Suns Safety Through Rays Awareness Campaign
PowerPact, LLC, PowerPact/Procter & Gamble “Awareness is Love”
|
| Community Relations Campaign |
|
Winner
BellSouth International, BellSouth Pronino
Honorable Mentions
Hunter Public Relations for Sears, Roebuck and Co., The Launch of the Sears American Dream Campaign
|
| Crisis Management Campaign |
|
Winner
Hyundai Motor American and Ketchum, Hyundai Achieves the Appropriate Overreaction: Communicating Hyundai’s Horsepower Misstatement Error
Honorable Mentions
O'Reilly Public Relations, for Goodrich Corporation
JSH&A Public Relations, for “Combating West Nile Virus”
|
| Employee Relations Campaign |
|
Winner
Douglas * Cohn & Wolfe, Hilton Hotels Corporation “Hilton Random Acts of Service” Program
Honorable Mentions
Burson-Marsteller for Unilever Home & Personal Care, “The Enterprise Culture Adventure: Changing Behavior to Drive Growth”
General Electric Company, “Imagination at Work”
|
| Event Marketing Campaign |
|
Winner
Rogers & Cowan and American Airlines, “Up, Up and Away”
Honorable Mentions
City of Tacoma Environmental Services, “Making an Electronics Recycling Event Groovy”
Chandler Chicco Agency, “The Ascensia Dream Fund – Sailing, Self-Monitoring, Success”
|
| External Publication |
Winner
Broward County, Water Matters Media Kit
Honorable Mention
The Art Institutes, “The Common Thread”
|
| Financial/Investor Relations Campaign |
Winner
Air Products and Chemicals, Inc., “Being the Best Company to Invest In, Buy From and Work for”: Air Products’ 2002 Investor Conference and Annual Report”
Honorable Mentions
Rx Communications Group, LLC, “Maintaining a Proactive Program While Maneuvering Through a Crisis: Genaissance Pharmaceuticals, Inc.”
Financial Dynamics, for Steve Madden Ltd -- Rebuilding Credibility One Step at a Time
Investor Relations International, Castelle’s Stock Grows 688% With Help from Investor Relations International
|
| Global PR Campaign |
Winner
3M Company, Celebrating a Century of Innovation: The 100th Anniversary of 3M
Honorable Mentions
BellSouth International, Bell South Pronino
Text 100 Public Relations, “It's a Small World After All -- The International Launch of the DocuColor iGen3”
|
| Interactive Campaign |
Winner
Mindshare Internet Campaigns, LLC, EMILY's List
Honorable Mentions
Rosenbluth International, War Pages
Cohn & Wolfe/Los Angeles, “Hampton's Year of 1,000 Weekends” Calendar & Web Site
|
| Internal Publication |
Winner
Frank Russell Company, “Soundings”
Honorable Mention
Purdue Pharma L.P., @Purdue Employee Magazine
|
| Marketing Communications Campaign |
Winners (TIE)
Yahoo!, “Yahoo! Internet Train”
National Public Radio, “The Tavis Smiley Show Launch”
Honorable Mentions
washingtonpost.com, washingtonpost.com National Advertiser Outreach
The MWW Group for Bally Total Fitness, “Operation B-Fit Nation”
|
| Media Event |
Winner
Neiman Group, ATPA – “Lock it or Lose It” Mock Auto Theft
Honorable Mentions
Hunter Public Relations for Kraft Foods, Inc., “Celebrating The JELL-O Brand’s Anniversary as Utah's ‘Official State Snack’”
Rogers & Cowan and Burger King Corp., “The 45th Anniversary of The Original WHOPPER”
Coyne PR, Arm & Hammer Coolest Cat Trick National Championship
|
| Media Relations Campaign |
Winner
FedEx Corporation with Ketchum, Absolutely, Positively Delivering a New FedEx
Honorable Mentions
Vodafone UK, VODAFONE LIVE!
Patrice Tanaka & Company, Inc., Dysun DC07 Vacuum Launch in the U.S.
Bahamas Ministry of Tourism, Bahamas Weather Conference: Putting an Accurate Spin on Hurricanes
|
| Multicultural Campaign |
Winner
The San Jose Group, El Cerdoes Bueno
Honorable Mention
Freddie Mac, CreditSmart Espanol Consumer Education Initiative
|
| Pro Bono Campaign |
Winner
Wilcox Group, Concert for Cancer
Honorable Mentions
Clarity Communications Group, LLC, “Hospitality Homes Turns 20”
Sawchuk, Brown Associates, “Alleviating Hunger...Together”
|
| Product Launch Campaign |
|
Winner
Rogers & Cowan for The Coca-Cola Co., The Launch of Vanilla Coke
Honorable Mentions
Douglas * Cohn & Wolfe, Embassy Suites "Creativity Suite
International Spy Museum, International Spy Museum Grand Opening
|
| Public Affairs |
Winner
Manning Selvage & Lee Public Relations, U.S. Army News Bureau: Preparing American Soldiers for War
Honorable Mentions
Campaign for Tobacco-Free Kids, “Kick Butts Day 2002”
Winning Strategies Public Relations, Coalition for Auto Insurance Competition
Solem & Associates, San Franciscans Against the Blank Check: NO on Proposition D
|
| Public Service Announcement |
|
Winner
National Breast Cancer Awareness Month Board of Sponsors, AstraZeneca HealthCare Foundation and Burston-Marsteller, “Bust the Barriers: Spotlight on National Breast Cancer Awareness”
Honorable Mentions
Thompson Becker International, “Honor the Differences”
LifeScan, Inc., "M*A*S*H Fights Diabetes Public Service Campaign”
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