| Annual Report |
|
Winner
SC Johnson, “SC Johnson Public Report”
Honorable Mentions
Port of San Diego, “A Port with No Borders” – Annual Report
Tellabs, “Tellabs 2001 Annual Report”
|
| Application of Research & Measurement |
|
Winner
Golin/Harris International (Asia), Bank Mandiri Global Communications Plan”
Honorable Mentions
Ruder Finn, “Ruder Finn Launches Infonet I³: Creates a Global Market Leader”
Northwestern Mutual, “Generation 2001 – The Second Study”
|
| Cause-Related Marketing Campaign |
|
Winner
Golin/Harris International, “Lowe’s Great Safety Adventure”
Honorable Mentions
Patrice Tanaka & Company, “Liz Claiborne 2001 Women’s Work Program”
National Center for Tobacco-Free Kids, “Campaign for Tobacco-Free Kids”
|
| Community Relations Campaign |
|
Winner
Dome Communications, “Sears Holiday Care-A-Van Program”
Honorable Mentions
Prudential Financial Inc., “Global Volunteer Day”
Continuum Health Partners, “A Partnership in Fostering Men’s Health”
|
| Crisis Management Campaign |
|
Winner
Verizon, “September 11 Crisis Communications Plan”
Honorable Mention
APCO Worldwide, “Media-Most, Freedom of The Press in Russia”
|
| Employee Relations Campaign |
|
Winner
PNC Financial Services Group, “PNC Chairman’s Challenge”
Honorable Mention
New York City Department of Housing and Preservation, “9/11”
|
| Event Marketing Campaign |
|
Winner
Hill and Knowlton, “Bikers Go Hog Wild Over New Wahl Trim ‘N’ Vac”
Honorable Mentions
The National Association for Music Education, “A Kids’ Party on Capitol Hill”
American Academy of Orthopaedic Surgeons, “eMotion Pictures: An Exhibition of Orthopaedics in Art”
|
| External Publication |
Winner
Northwestern Mutual, “Community Report 2001”
Honorable Mentions
Virtua Health, “Virtua HealthSavvy”
Patrice Tanaka & Company, “Liz Claiborne 2001 Women’s Work Program”
|
| Financial/Investor Relations Campaign |
Winner
Prudential, “Taking Prudential Public: Prudential’s Demutualization”
Honorable Mention
Weber Shandwick Singapore, “Communicating the Takeover Offer for Keppel Capital Holdings Ltd.”
|
| Global PR Campaign |
Winner
APCO Worldwide, “Xiameter Brand Launch”
Honorable Mentions
Dittus Communications, “Piracy Sweeps Week”
|
| Internal Publication |
Winner
IBM, “The IBM Americas Model”
Honorable Mention
Lexmark International, “Getting Lexmark’s PS&SD in the Loop”
Wellpoint, Wellpoint Employee Newsletter
|
| Marketing Communications Campaign |
Winner
General Mills with Padilla Speer Beardsley, Inc., “Big G” Brands Turn PEZ Heads
Honorable Mentions
Environics Communications, “The Dunlop ‘Tired of Your Name’ Challenge”
Dome Communications, VOX Vodka: “Shakin’ Up Events Coast to Coast”
|
| Media Event |
Winner
Haberman & Associates, “Volvo’s 75th Anniversary”
Honorable Mentions
Richard French & Associates, Wrangler and PRCA – “Rodeo’s Rising Stock”
Phase Two Strategies, SRI International: 55 Years of “Crazy, Amazing Stuff”
MasterCard International, March to the Arch
|
| Media Relations Campaign |
Winner
Weber Shandwick, “Avaya’s Triple Crown Campaign: Launching a New Company into The Four-Horse Race”
Honorable Mentions
Warschawski Public Relations, “Shabbat Across America”
Jill Allread, APR, Public Communications, Inc., Shedd Aquarium’s “Oceanarium Turns 10”
Manning, Selvage & Lee, “IBM Brings Technology to Life”
|
| Multicultural Campaign |
Winner
rbb Public Relations, “M&M’s Go Hispanic”
Honorable Mentions
Durazo Communications, “Chicano”
Richard French & Associates, “Central Intercollegiate Athletic Association”
|
| Product Launch Campaign |
|
Winner
Chandler Chicco Agency, “Listerine Cool Mint PocketPaks Clean Up Your Mouth Launch”
Honorable Mentions
Expertcity, Inc., “GoToMyPC”
Buck & Pulleyn, “PureVision 30-Day Contact Lens Launch”
|
| Public Affairs |
Winner
Weber Shandwick Worldwide, “Peace of Mind” with Prescription Advantage”
Honorable Mention
Robert Wood Johnson Foundation, “Covering the Uninsured”
|
| Public Service Announcement |
|
Winner
The Robert Wood Johnson Foundation, “Covering Kids”
Honorable Mentions
National Association for Music Education, “Why Music?”
Illinois Electric Council, “Safe Electricity”
|
| Web Campaign |
|
Winner
The Hoffman Agency, “HPServerNews.com Interactive Press Kit”
Honorable Mentions
Chandler Chicco Agency, “Holiday Illness Got You Down?”
The Robert Wood Johnson Foundation, “Covering The Uninsured”
|
| PR Innovator |
|
Winner
Doug Dome, President and CEO, Dome Communications
Honorable Mention
Sandra Gordon, Director Public Education & Media Relations, Academy of Orthopaedic Surgeons”
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