| Community Relations |
|
Winner
Bromley Manning, Selvage & Lee for Boy Scouts of America "Scouting! Vale La Pena" campaign
Honorable Mentions
VSP for Sight for Students
The Marcus Group for "Garbage In, Garbage Out"
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| Crisis Management |
|
Winner
Orange County Water (in-house) for Orange County Water District: New Contaminant in Drinking Water
Honorable Mention
Ignition Strategic Communications for "Hack Attack: Testing the Limits of Copyright Law in Cyberspace"
|
| Event Marketing |
|
Winner
Best Buy (in-house) for Best Buy Stores New York Grand Opening
Honorable Mention
Manning, Selvage & Lee for "San Diego's Got Guts"
|
| Financial/Investor Relations |
Winner
Metzger Communications for "Exabyte Makes Mammoth Impression on Wall Street"
Honorable Mention
Access Communications for Autotrader
|
| Interactive |
Winner
APCO for GlobeXplorer
Honorable Mention
Widmeyer Communications for "Channel One: The Leading Edge"
|
| Internal Communications |
Winner
Centura (in-house) for Fraud Prevention
Honorable Mention
John Deere for Genuine Value: The John Deere Journey (in-house)
|
| Marketing Communications |
Winner
Thornley Fallis Communications for Molson Canadian "I AM CANADIAN" Rant
Honorable Mentions
Patrice Tanaka for Godiva Chocolatier's 2000 "Chocolates & Diamonds" Valentine's Day Promotion
|
| Media Relations |
Winner
PR21 for Apartments.com for "Messiest College Apartment Contest"
Honorable Mentions
Cohn & Wolfe ("FDA Approves Paxil as the First and only Treatment for Social Anxiety Disorder")
Warschawski Public Relations ("Shabbat Across America")
|
| Product Launch |
|
Winner
Manning, Selvage & Lee for Downy Wrinkle Releaser "Wrinkle-Free Laundry Week"
Honorable Mentions
Manning, Selvage & Lee for Crest White Strips' "It's Okay to Wear White After Labor Day" campaign
Dome Communications for Dips-for-One National Roll-Out
|
| Startup |
Winner
Schwartz Communications for "Salary.com: The Trusted Online Compensation Source"
Honorable Mention
Edelman for The Launch of Dairy.com
|
| Overall Winners |
|
Best Agency:
Manning, Selvage & Lee
Best Nonprofit Campaign:
Orange County Water for New Contaminant in Drinking Water
Best Campaign for a Corporation:
PR21 for Apartments.com "Messiest College Apartment Contest"
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