| Community Relations |
|
Winner
CDB Southern California for Coors Brewing Co. – Southwest FBA for " ‘21 Means21’ Alcohol Awareness Assembly"
Honorable Mention
Illinois Power ("Growing Solutions")
|
| Crisis Management |
|
Winner
The Merritt Group Inc. for UUNET Technologies, Inc. for "Y2K Crisis Management"
Honorable Mention
Miller Shandwick Technologies ("MSN Hotmail: From Constant Crisis to Critics Choice")
|
| Event Marketing |
|
Winner
Seyferth & Associates Inc. ("The da Vinci Horse Unveiling: Celebrating a Dream That Would Not Die")
Honorable Mention
Kohnstamm Communications ("Catch the Poetry Bug")
|
| Financial/Investor Relations |
Winner
Waggener Edstrom ("An Investor Relations Fantasy: IBInvest Direct")
Honorable Mention
Investor Access Corp. ("Aligning IR with a Corporate Renewal Strategy")
|
| Interactive Public Relations |
Winner
Brodeur Worldwide ("Interactive E-Zines: Creating Unique, Market-Specific Communications Channels")
Honorable Mention
Bivings Woodell Inc. ("APC Internet Program")
|
| Internal Communications |
Winner
Hydrogen Media Inc. ("Solving the Labor Challenge")
Honorable Mention
Naval Media Center ("U.S. Navy Internal Communications Program")
|
| Marketing Communications |
Winner
Patrice Tanaka & Co., Inc. ("Godiva Ice Cream Launch")
Honorable Mention
Edelman Public Relations ("Korbel Millennium Practice Party Tour")
|
| Media Relations |
Winners (TIE)
Access Communications ("The Launch of Sega Dreamcast")
Schwartz Communications ("Making Linux Mainstream: Going From the Weird to the Wonderful")
Honorable Mentions
Cohn & Wolfe ("FDA Approves Paxil as the First and only Treatment for Social Anxiety Disorder")
Warschawski Public Relations ("Shabbat Across America")
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