| Anniversary Event |
- Allstate Insurance Company - Allstate Celebrates 75 Years
- Public Communications Inc. - Shedd Celebrates 75
- Yahoo’s 10 th Anniversary
|
| Annual Report |
- Curran & Connors - FEMSA 2005 Annual Report
- Elizabeth Glaser Pediatric AIDS Foundation - Conveying the Emotion of a Global AIDS Foundation Through its Annual Report
- International Fund for Animal Welfare - IFAW Annual Report 2005
- iPR Ogilvy Limited: Li Ning Company Limited Remarkable Strides, Annual Report 2005
|
| Blog |
- DaimlerChrysler Corp - The Firehouse.biz, The Chrysler Group Media Blog
- Driveitaway Inc.& Tierney Communications - "Fleet-ing Thought: Adventures in the World of Automotive Remarketing"
- Edelman - Avent Sisterhood Six Blogs: Connecting Moms Across the Miles (sisterhoodsix.com)
- Peter Himler: Blog - The Flack
|
| Branding/Re-Branding Campaign |
- BIGfrontier Communications Group- Making Sauerkraut Sexy
- The Goodyear Tire & Rubber Co. - Goodyear's Richard Hamilton Project
- Weber Shandwick - Raising the Profile of a Quiet German Giant
- Wines of Chile - Wines of Chile: The Next Generation
|
| Cause-Related Marketing |
- Cone LLC - American Heart Association Go Red for Women Campaign
- Mail Boxes Etc., Inc. , Fleishman-Hillard & First Degree- The UPS Store & Mail Boxes Etc. Deliver Some Love: 2005 Toys for Tots Campaign
- McDonald's & GolinHarris - World Children's Day at McDonald's
- Reebok International , Hill & Knowlton - Reebok Human Rights Award Media Program
|
| Community Relations |
- Development Counselors International - A Foundation's Response to Disaster: Helping the Displaced of Hurricane Katrina
- Fast Horse Inc. – "Grooving Your Body Toward Better Health"
- Haberman & Associates - The U.S. Pond Hockey Championship
- Pacific Gas & Electric Co. - PG&E CARE Program for 2005 Outreach Campaign
|
| Crisis Management |
- American Veterinary Medical Association - After The Storm: Hurricane Katrina
- Bayer Consumer Care & HealthSTAR Public Relations - Believe in ALEVE
- Comcast South Florida - Hurricane Wilma Response
- Porter Novelli - Folgers - A Response in the Wake of Hurricane Katrina
|
| Email Communications |
- Allstate Insurance Company-North Central Region - Improving the Effectiveness and Efficiencies of Electronic Mail Communications
- Broward County Library - Broward County Library's E-Newsletter
- Entergy Corporation - The Power of Hope and Operations ReSTORE Hope
- Greater Baltimore Committee - GBC " LEADER" Newsletter
|
| Employee Relations |
- Catholic Healthcare West & Fleishman-Hillard - Communicating Horizon 2010
- Comcast Cable, Eastern Division - Inside Out: Making Communications Count for Comcasters Comcast Cable, Eastern Division
- Entergy Corporation - Entergy's Pre-Hurricane Employee Awareness Campaign
- Quest Diagnostics & GolinHarris - Quest Diagnostics: Understanding the Patient Experience
|
| Event Marketing |
- Bank of America & MWW Group - Bank of America: Consumers Keep the Change
- Honeywell International & Peppercom - FMA Live!
- Volkswagen AG & eventlabs GmbH - Project FOX
- Wrigley & Edelman - Wrigley Benefits of Chewing
|
| External Publication |
- Hill & Knowlton - Harvest of the Month: Growing Healthy Students
- Jacobs Center for Neighborhood Innovation & Effectiveness Through Communications - Elementary Institute of Science Miracle of 51 Street Campaign Folder
- Latham & Watkins - Latham & Watkins: Recruiting Flash Drive
- U.S. Department of Health and Human Services - Terrorism and Other Public Health Emergencies: A Reference Guide for Media
|
| Financial/Investor Relations/ Analyst Relations |
- CCG Investor Relations - Sell-Side Analyst Outreach for Diodes
- Investor Relations International - Making a China-based jewelry company into a U.S. stock market gem
- Merrill Lynch Investment Managers & Tiller LLC - Hindsight2insight
- Financial Relations Board: Alpha Natural Resources: From Appalachia to Wall Street
|
| Firm of the Year/ Large PR Firm of the Year |
- APCO
- Fleishman Hillard
- Hill & Knowlton
- Weber Shandwick
|
| Firm of the Year/ Midsize PR Firm of the Year |
- A & R Partners Inc.
- Lewis Public Relations
- MWW Group
|
| Firm of the Year/ Small PR Firm of the Year |
- Airfoil Public Relations, Inc.
- Coyne Public Relations
- Peppercom
- SHIFT Communications
|
| Global PR Campaign |
- APCO Worldwide - GML Limited
- IHHSv & Chandler Chicco Agency - Know Sweat! Campaign
- Kodak & Ketchum - Cutting the Cord - Kodak Leads the Wireless Photography Revolution
- Yahoo! Inc. - 10th Anniversary Celebration
|
| Internal Publication |
- American Airlines & Weber Shandwick - American Airlines Gets Fuel Smarter
- Carpet One - INK
- Gemstar-TV Guide International – SYNC
- McCain Foods - The Star
- Panorama Public Relations - McWane Magazine- Casting for the Future
- Toyota Motor Sales, U.S.A., Inc. - Toyota Today, May-June 2005
|
| Marketing Communications |
- Bank of America: Consumers Keep the Change
- Medco Health Solutions & Coyne Public Relations - “Creating The Knowledge Source”
- Edelman - Microsoft Xbox Colony Turns the gaming World Upside Down www.ourcolony.net
- Travelocity & Vollmer Public Relations - Travelocity: The Customers Champion
|
| Media Event |
- Dome HK - The Versatility of Hershey's Cocoa
- Microsoft, Security Technology Unit & Waggener Edstrom Worldwide - Inside the Situation Room: Microsoft Opens the Door to the Public During a Crisis
- The Century Council - Girl Talk: Choices and Consequences of Underage Drinking
- The United States Olympic Committee - U.S. Olympic Team Media Summit
|
| Media Relations |
- Kraft/Oreo & Weber Shandwick - Oreo "Milk's Favorite Jingle" Contest
- POM Wonderful - Fresh Pomegranate Public Relations Campaign
- Schwartz Communications - "Positioning PowderMed to Avert a Pandemic"
- Smithsonian’s National Zoo - Giant Panda Cub Media Relations
|
| Multicultural Campaign |
- New Jersey Department Of Health & Senior Services & Fleishman-Hillard Inc. - The 20-Minute Test That Could Save Your Love Life
- NJ Family Care & MWW Group - Taking Healthcare to the Streets
- Ogilvy Public Relations - CMS African American Medicare RX Campaign
- Os- Cal & Duffey Communications - What's Under Your Hat?
|
| Press Release |
- Clear!Blue and Chrysler - Dodge Dakota Pickup-Pucker-Up
- Cohn & Wolfe - Doubletree Hotels "Teaching Kids to CARE" Program
- GolinHarris Los Angeles - Nintendo Unveils Plan to Arm Woodland Animals
|
| Pro Bono Campaign |
- Carter Public Relations - Taking Center Stage: Shakespeare Dallas Benefits from PR
- GroundFloor Media - 24 Hours to Keeping the Doors of the Tennyson Center Open
- Premisa d.o.o. - Every Child Needs a Family
- Voce Communications - A Forum for Social Change
|
| Product Launch |
- Cohn & Wolfe – Lady Speeds Stick “24/7” Lifestyle
- Meredith Corp. - Launch of Siempre Mujer Magazine
- Microsoft & Waggener Edstrom Worldwide - Raise the Speed Limit: Microsoft Launches 64-bit Windows
- Yamaha Corporation of America & Giles Communications LLC--The Elton John Series Red Piano
|
| Public Affairs |
- American Medical Association - Keep Medicare’s Promise: Physician Cuts Harm Seniors' Access to Care
- Burson-Marsteller - Be Ready. Make a Plan.
- Cone LLC - American Heart Association Go Red for Women Campaign
- Sawchuk, Brown Associates - Tech Valley High School
- TSG Consulting - System in Crisis
|
| Public Service Announcement |
- AstraZeneca & Burson-Marsteller - U.S. Conference of Mayors - Breast and Prostate Cancer Public Service Announcement Campaign
- Christopher Reeve Foundation & MWW Group - Calling All Superheroes: A Smallville Superman Tag PSA
- Ogilvy Public Relations - "Picture of Health" National PSA
|
| Research & Measurement |
- CDW Government, Inc. & O'Keeffe and Company, Inc. - Telework: Virtually Working in the Federal Government
- Procter & Gamble and Delahaye: Making the PR-to-Sales Connection
- Hudson Highland Group & Ogilvy Public Relations Worldwide - Creating "The Leading Economic Indicator's Indicator"
- Kitchen Public Relations and Spherion Corporation - "May The Workforce Be With You"
|
| Web Site |
- American institute of Certified Public Accountants & Wunderman NY - CPA Student Recruitment Campaign "Start Here - Go Places"
- Best Buy & Ketchum - Geek Squad Resques Star Wars Fans from 'Prequel-It is': The Geeksquad.com 'Absentee Kit'
- Dittus Communications & Business Software Alliance - Meg A. Byte Interactive Online Game
- GE - GE's World Health Day - Picture a Healthy World in Times Square, NY
|