PRNEWS' Platinum PR Awards 2005 Sponsored by PRNEWS
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Platinum PR Awards 2006 Finalists

Event Information

Press Release

Advertise in the Platinum PR Issue

Anniversary Event
  • Allstate Insurance Company - Allstate Celebrates 75 Years
  • Public Communications Inc. - Shedd Celebrates 75
  • Yahoo’s 10 th Anniversary
Annual Report
  • Curran & Connors - FEMSA 2005 Annual Report
  • Elizabeth Glaser Pediatric AIDS Foundation - Conveying the Emotion of a Global AIDS Foundation Through its Annual Report
  • International Fund for Animal Welfare - IFAW Annual Report 2005
  • iPR Ogilvy Limited: Li Ning Company Limited Remarkable Strides, Annual Report 2005
Blog
  • DaimlerChrysler Corp - The Firehouse.biz, The Chrysler Group Media Blog
  • Driveitaway Inc.& Tierney Communications - "Fleet-ing Thought: Adventures in the World of Automotive Remarketing"
  • Edelman - Avent Sisterhood Six Blogs: Connecting Moms Across the Miles (sisterhoodsix.com)
  • Peter Himler: Blog - The Flack
Branding/Re-Branding Campaign
  • BIGfrontier Communications Group- Making Sauerkraut Sexy
  • The Goodyear Tire & Rubber Co. - Goodyear's Richard Hamilton Project
  • Weber Shandwick - Raising the Profile of a Quiet German Giant
  • Wines of Chile - Wines of Chile: The Next Generation
Cause-Related Marketing
  • Cone LLC - American Heart Association Go Red for Women Campaign
  • Mail Boxes Etc., Inc. , Fleishman-Hillard & First Degree- The UPS Store & Mail Boxes Etc. Deliver Some Love: 2005 Toys for Tots Campaign
  • McDonald's & GolinHarris - World Children's Day at McDonald's
  • Reebok International , Hill & Knowlton - Reebok Human Rights Award Media Program
Community Relations
  • Development Counselors International - A Foundation's Response to Disaster: Helping the Displaced of Hurricane Katrina
  • Fast Horse Inc. – "Grooving Your Body Toward Better Health"
  • Haberman & Associates - The U.S. Pond Hockey Championship
  • Pacific Gas & Electric Co. - PG&E CARE Program for 2005 Outreach Campaign
Crisis Management
  • American Veterinary Medical Association - After The Storm: Hurricane Katrina
  • Bayer Consumer Care & HealthSTAR Public Relations - Believe in ALEVE
  • Comcast South Florida - Hurricane Wilma Response
  • Porter Novelli - Folgers - A Response in the Wake of Hurricane Katrina
Email Communications
  • Allstate Insurance Company-North Central Region - Improving the Effectiveness and Efficiencies of Electronic Mail Communications
  • Broward County Library - Broward County Library's E-Newsletter
  • Entergy Corporation - The Power of Hope and Operations ReSTORE Hope
  • Greater Baltimore Committee - GBC " LEADER" Newsletter
Employee Relations
  • Catholic Healthcare West & Fleishman-Hillard - Communicating Horizon 2010
  • Comcast Cable, Eastern Division - Inside Out: Making Communications Count for Comcasters Comcast Cable, Eastern Division
  • Entergy Corporation - Entergy's Pre-Hurricane Employee Awareness Campaign
  • Quest Diagnostics & GolinHarris - Quest Diagnostics: Understanding the Patient Experience
Event Marketing
  • Bank of America & MWW Group - Bank of America: Consumers Keep the Change
  • Honeywell International & Peppercom - FMA Live!
  • Volkswagen AG & eventlabs GmbH - Project FOX
  • Wrigley & Edelman - Wrigley Benefits of Chewing
External Publication
  • Hill & Knowlton - Harvest of the Month: Growing Healthy Students
  • Jacobs Center for Neighborhood Innovation & Effectiveness Through Communications - Elementary Institute of Science Miracle of 51 Street Campaign Folder
  • Latham & Watkins - Latham & Watkins: Recruiting Flash Drive
  • U.S. Department of Health and Human Services - Terrorism and Other Public Health Emergencies: A Reference Guide for Media
Financial/Investor Relations/ Analyst Relations
  • CCG Investor Relations - Sell-Side Analyst Outreach for Diodes
  • Investor Relations International - Making a China-based jewelry company into a U.S. stock market gem
  • Merrill Lynch Investment Managers & Tiller LLC - Hindsight2insight
  • Financial Relations Board: Alpha Natural Resources: From Appalachia to Wall Street
Firm of the Year/ Large PR Firm of the Year
  • APCO
  • Fleishman Hillard
  • Hill & Knowlton
  • Weber Shandwick
Firm of the Year/ Midsize PR Firm of the Year
  • A & R Partners Inc.
  • Lewis Public Relations
  • MWW Group
Firm of the Year/ Small PR Firm of the Year
  • Airfoil Public Relations, Inc.
  • Coyne Public Relations
  • Peppercom
  • SHIFT Communications
Global PR Campaign
  • APCO Worldwide - GML Limited
  • IHHSv & Chandler Chicco Agency - Know Sweat! Campaign
  • Kodak & Ketchum - Cutting the Cord - Kodak Leads the Wireless Photography Revolution
  • Yahoo! Inc. - 10th Anniversary Celebration
Internal Publication
  • American Airlines & Weber Shandwick - American Airlines Gets Fuel Smarter
  • Carpet One - INK
  • Gemstar-TV Guide International – SYNC
  • McCain Foods - The Star
  • Panorama Public Relations - McWane Magazine- Casting for the Future
  • Toyota Motor Sales, U.S.A., Inc. - Toyota Today, May-June 2005
Marketing Communications
  • Bank of America: Consumers Keep the Change
  • Medco Health Solutions & Coyne Public Relations - “Creating The Knowledge Source”
  • Edelman - Microsoft Xbox Colony Turns the gaming World Upside Down www.ourcolony.net
  • Travelocity & Vollmer Public Relations - Travelocity: The Customers Champion
Media Event
  • Dome HK - The Versatility of Hershey's Cocoa
  • Microsoft, Security Technology Unit & Waggener Edstrom Worldwide - Inside the Situation Room: Microsoft Opens the Door to the Public During a Crisis
  • The Century Council - Girl Talk: Choices and Consequences of Underage Drinking
  • The United States Olympic Committee - U.S. Olympic Team Media Summit
Media Relations
  • Kraft/Oreo & Weber Shandwick - Oreo "Milk's Favorite Jingle" Contest
  • POM Wonderful - Fresh Pomegranate Public Relations Campaign
  • Schwartz Communications - "Positioning PowderMed to Avert a Pandemic"
  • Smithsonian’s National Zoo - Giant Panda Cub Media Relations
Multicultural Campaign
  • New Jersey Department Of Health & Senior Services & Fleishman-Hillard Inc. - The 20-Minute Test That Could Save Your Love Life
  • NJ Family Care & MWW Group - Taking Healthcare to the Streets
  • Ogilvy Public Relations - CMS African American Medicare RX Campaign
  • Os- Cal & Duffey Communications - What's Under Your Hat?
Press Release
  • Clear!Blue and Chrysler - Dodge Dakota Pickup-Pucker-Up
  • Cohn & Wolfe - Doubletree Hotels "Teaching Kids to CARE" Program
  • GolinHarris Los Angeles - Nintendo Unveils Plan to Arm Woodland Animals
Pro Bono Campaign
  • Carter Public Relations - Taking Center Stage: Shakespeare Dallas Benefits from PR
  • GroundFloor Media - 24 Hours to Keeping the Doors of the Tennyson Center Open
  • Premisa d.o.o. - Every Child Needs a Family
  • Voce Communications - A Forum for Social Change
Product Launch
  • Cohn & Wolfe – Lady Speeds Stick “24/7” Lifestyle
  • Meredith Corp. - Launch of Siempre Mujer Magazine
  • Microsoft & Waggener Edstrom Worldwide - Raise the Speed Limit: Microsoft Launches 64-bit Windows
  • Yamaha Corporation of America & Giles Communications LLC--The Elton John Series Red Piano
Public Affairs
  • American Medical Association - Keep Medicare’s Promise: Physician Cuts Harm Seniors' Access to Care
  • Burson-Marsteller - Be Ready. Make a Plan.
  • Cone LLC - American Heart Association Go Red for Women Campaign
  • Sawchuk, Brown Associates - Tech Valley High School
  • TSG Consulting - System in Crisis
Public Service Announcement
  • AstraZeneca & Burson-Marsteller - U.S. Conference of Mayors - Breast and Prostate Cancer Public Service Announcement Campaign
  • Christopher Reeve Foundation & MWW Group - Calling All Superheroes: A Smallville Superman Tag PSA
  • Ogilvy Public Relations - "Picture of Health" National PSA
Research & Measurement
  • CDW Government, Inc. & O'Keeffe and Company, Inc. - Telework: Virtually Working in the Federal Government
  • Procter & Gamble and Delahaye: Making the PR-to-Sales Connection
  • Hudson Highland Group & Ogilvy Public Relations Worldwide - Creating "The Leading Economic Indicator's Indicator"
  • Kitchen Public Relations and Spherion Corporation - "May The Workforce Be With You"
Web Site
  • American institute of Certified Public Accountants & Wunderman NY - CPA Student Recruitment Campaign "Start Here - Go Places"
  • Best Buy & Ketchum - Geek Squad Resques Star Wars Fans from 'Prequel-It is': The Geeksquad.com 'Absentee Kit'
  • Dittus Communications & Business Software Alliance - Meg A. Byte Interactive Online Game
  • GE - GE's World Health Day - Picture a Healthy World in Times Square, NY
To Sponsor the PR News Platinum PR Awards Luncheon contact Diane Schwartz at 301/354-1761 or dschwartz@accessintel.com.

For Questions about the Platinum PR Awards, contact Mary-Lou French at mfrench@accessintel.com or 301-354-1851.