The winners of this year's Platinum PR Awards luncheon were honored on October 16 at an awards luncheon at the Grand Hyatt in New York City. Winners and honorable mentions were honored in over 25 categories for outstanding PR efforts over the past year. The program was sponsored by ckpr, MediaLink, BurrellesLuce, CommCore Consulting Group, D S Simon Productions, MWW Group and NAPS.
Categories
Platinum PR Winners and Honorable Mentions 2007
Anniversary Campaign
 American Airlines and Weber Shandwick - The AAdvantage of Frequent Flying: American Airlines AAdvantage Program Celebrates 25 Years
BT and Trimedia Harrison Cowley - Finding a New Voice for the BT Speaking Clock
Impact Communications Australia - Celebrating 300 Years of Twinings Tea
 The Hershey Company and Hill & Knowlton - Hershey's Kisses the Red Carpet
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Annual Report
Allstate and Meta4design- The Allstate Corporation 2006
American Legacy Foundation - Story of the Year: 2006 Annual Report
Blue Cross and Blue Shield of North Carolina - "Your plan for better health" - 2006 Annual Report
Charles Schwab - We've Always Been Different
MasterCard Worldwide - MasterCard 2006 Annual Report
The Coca-Cola Company - The Coca Cola Company Annual Review
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Blog
Ogilvy Public Relations Worldwide - LenovoBlogs.com
Peppercom Strategic Communications - RepMan Blog
Southwest Airlines - Nuts About Southwest
Yahoo! Inc. - Yodel Anecdotal
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Branding
Colgate-Palmolive and Cohn & Wolfe - Lady Speed Stick "My 24/7 Life"
GolinHarris for Nintendo of America - Nintendo: “Disrupts" The Interactive Entertainment Industry
Siemens and Weber Shandwick - Building America's 21st Century Infrastructure
Waggener Edstrom Worldwide - T-Mobile Sidekick: Building an Influential User Community
Yoplait & Cone - Yoplait Champions, Yoplait's Best Brand Evangelists
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Cause-Related Marketing
Boost Mobile & RockCorps with Miles Ahead Entertainment - Boost Mobile RockCorps
Entergy - Entergy Corporation's Low Income Initiative
Travelocity and Vollmer Public Relations - Travelocity's "Be a Hero - Go Zero"
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Community Relations
Dittus Communications - Shell is Coming Home
Montgomery County Health Department and MWW Group - Rock the Smoke: High Schoolers Compete for MTV Spot
Nestlé (Malaysia) Berhad - Spicing Up the Community
Tyson Foods and Mitchell Communications Group - "Tyson Foods Powers the Fight Against Hunger"
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Crisis Management
American Legacy Foundation and Golin Harris - Public Health David vs. Goliath
Association of Zoos and Aquariums Public Communications Inc. - "Keeping Elephants In Our Future"
Gutenberg Communications - Walking the Corporate Tight Rope to Effectively Manage Change
Solomon McCown & Company - Healthy Prognosis After Measles Outbreak
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Editorial/Op-Ed
Deloitte and Hill & Knowlton - Call for Papers
Neiman Group & PA Department of Health for Switchers - Anti-Tobacco Campaign
Nintendo of America and GolinHarris - Nintendo Reaches the Mass Market
Siemens Medical Solutions & Coyne Public Relations - Getting the Healthcare Field Wired
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Employee Relations
DHL - DHL Delivers "I'm On It" Internal Campaign
Cadbury Schweppes Americas Beverages with Ketchum NYC and Hewitt -Opposites Attract: An Acquisition-Integration Success Story
McDonald's Corporation and dg&a - Drive-Thru Optimization: Helping build drive-thru capacity and drive the business forward
Piedmont Hospital and GolinHarris - "Soul Search" - Piedmont Hospital's Employee Referral Campaign
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Event Marketing
Chrysler Group and Clear!Blue - Jeep Stick in the Mud
Fairchild Tropical Botanic Garden and rbb Public Relations - Chihuly at Fairchild 2005/2006
Rocket Science - "FinNode: Web2Mobile"
Mall Of America - World's Largest Gingerbread House
Sprint - Sprint at Super Bowl XLI
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External Publication
i2 Technologies - Supply Chain Leader
Aetna & Ketchum - Navigating Your Health Benefits For Dummies
Latham & Watkins LLP - 2006 Pro Bono Annual Review
The Alberta Teachers' Association - Parenting through the School Years
University of Maryland, Baltimore - Maryland Magazine
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Financial/Investor Relations
MasterCard Worldwide and Weber Shandwick Worldwide - Putting MasterCard at the Heart of Commerce: Priceless
NII Holdings and Burson-Marsteller - NII Holdings
Richard Ramlall - RCN Corporation Integrated Investor Relations
Red Lion Hotels Corporation & CCG Investor Relations - Red Lion Roars Again
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Global PR Campaign
Cisco Systems - Cisco TelePresence: Follow The Sun
KFC and Weber Shandwick - KFC Face from Space
Metaldyne & The Millerschin Group - Metaldyne/Asahi Tec Global Communications
Tektronix - Global Communications Partner Program
The NewsMarket - George Clooney/Save Darfur
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Internal Publication
Consorta, Inc. - The Source: Strategies and Solutions for Supply Chain Success
Johnson & Johnson Pharmaceutical Services, L.L.C. - The Pharma Frontier
RBC Royal Bank - Extreme Makeover: Revamping the Royal Advisor Newsletter
Robert Bosch LLC - Bosch in the United States: The First Hundred Years
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Large PR Firm of the Year
APCO Worldwide
Fleishman-Hillard
Ketchum
Porter Novelli
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Marketing Communications
Colgate-Palmolive and Cohn & Wolfe - Lady Speed Stick "My 24/7 Life"
Reynolds Consumer Products and Manning Selvage & Lee - Reynolds Wrap Foil Grillaxation 2006
Samsung and MWW Group - MWW Group Delivers Big Results for Samsung's WEP200 Headset
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Media Event
Clear!Blue Communications - 2006 NAIAS – Jeep Breaks Free!
Dan Klores Communications (DKC) - “The Secret Life of Houdini”
The Goodyear Tire & Rubber Co & Coyne PR - Hello my Name is… The Launch of New Goodyear Blimp
American Academy of Family Physicians with GYMR Public Relations - Vote for America's Health Capitol Hill Rally
Rehabilitation Institute of Chicago and Edelman - Bionic Woman Media Campaign
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Media Relations
D S Simon Productions and Parade Magazine - "What People Earn" Issue
LEGO Systems, Inc, and Flashpoint PR, LLC - "Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way"
Nikon Inc. and MWW Group - Nikon/Kate Moss Advertising Campaign Introduction
Nintendo of America and GolinHarris - Nintendo Turns Grandparents Into Gamers
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Midsize PR Firm of the Year
MWW Group
OutCast Communications
Peppercom
Taylor
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Multicultural Campaign
American Honda and Flowers Communications Group - 2006-2007 Honda Battle of the Bands
Mindshare Interactive Campaigns - NuestraPhRMA.org
Pacific Gas and Electric Company (PG&E) - PG&E CARE Program Multicultural Campaign for 2006
Procter & Gamble and Fleishman Hillard - Tide Thank you Serenades
Family Pride and Renna Communications - Introducing LGBT-Headed Families to America
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Online Communications
Cingular & Fleishman-Hillard Inc. - Engaging Youth in MTV's Virtual Laguna Beach
GE and Edelman - GE's NextFest Blog
Medialink - Man vs. Machine
Nikon Inc. and MWW Group - Nikon's Online Press Room Drives Publicity 24/7
Ogilvy Public Relations Worldwide - Aveeno POSITIVELY AGELESS "Fountain of Youth"
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Podcast/Videocast
American Society for Microbiology - MicrobeWorld Radio
Bain & Company and Atwood Partners, Inc. - India Recruiting Podcast
Greater Philadelphia Tourism Marketing Corporation - SoundAboutPhilly Podcast Tours
Honeywell - Nobel Moments Podcast Series
iPressroom and Schwartzman & Associates - "On the Record…Online"
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Pro Bono Campaign
Ink Inc. - Freedom is Not Free Campaign
Spectrum Science Communications - The Progeria Research Foundation Campaign
Off Madison Ave - Uhuru Ascent: Expedition to Mt. Kilimanjaro
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Product Launch
General Mills and Padilla Speer Beardsley Inc. - America Bursts Into Songs For Yogurt Burst Cheerios
Heineken USA and Manning Selvage & Lee - Heineken Premium Light: Trading Up to a New Level of Luxury
Maloney & Fox with Golden Loder Associates - Small Is The New big: RCA Small Wonder Zooms To The Top
Nintendo of America and GolinHarris - Wii Love It! Nintendo Takes Gaming to the Masses
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Public Affairs
American Heart Association and Cone LLC - American Heart Association's Power to End Stroke
Burson-Marsteller - VOTEXAS
Clarendon Group - The Vote Yes on 9 Campaign
National Association of Community Health Centers - Legacy of a Disaster: Health Centers and Hurricane Katrina One Year Later
Nestlé (Malaysia) Berhad - Nestlé, Nourishing Malaysia Showcase 2006
United Health Foundation and Tunheim Partners - "America Gets its Annual Check Up"
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Public Service Announcement (PSA)
Cartoon Networks - Rescuing Recess
Safe Electricity - "Play Fair, Play Safe"
Office of the Comptroller of the Currency - Contact Your Lender PSA
Ogilvy Public Relations Worldwide - Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners
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Re-Branding/Re-positioning
CRT/tanaka - Girl Scouts of the USA Healthy Living Launch
GolinHarris - Fulfilling the Promise of "The Human Element" Enhancing the Dow Chemical Company's Reputation
Susan G. Komen Breast Cancer Foundation and Weber Shandwick - Komen Re-Branding Launch
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Research & Measurement
AllianceBernstein Investments andTiller, LLC - College Savings Crunch
American Society of Plastic Surgeons and KDPaine & Partners LLC - Using Content Analysis to Demonstrate Efficacy and Formulate PR Objectives
EMC and OutCast Communications - "The Expanding Digital Universe" Launch
Waggener Edstrom Worldwide - Microsoft Windows Live OneCare Retail Announcement: WExView Measurement and Analysis of Impact
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Satellite Media Tours
D S Simon Productions and Coburn Communications for 9Lives: Morris' One Million Cat Rescue SMT
MultiVu, a PR Newswire Company - Six Flags and MultiVu Launch of the Tatsu Roller Coaster - The SMT
Siemens Medical Solutions, Coyne Public Relations and Medialink - Bringing Healthcare Into the 21st Century
Susan G. Komen for the Cure and Weber Shandwick - 5th Anniversary Brand Launch SMT
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Small PR Firm of the Year
Airfoil Public Relations
Financial Relations Board
SHIFT Communications
Warschawski
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Speeches
American Medical Association - The AMA Venue Development Program
Dominion - " A Train Wreck Waiting to Happen?" by Thomas F. Farrell, II, President and CEO, Dominion
Solomon McCown & Company - Jerry Rappaport Jr. REFA 'North Star" Speech
Urban League of Pittsburgh and MARC USA PR - “Urban League State of Black Pittsburgh”.
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Web Site
American Society for Microbiology - MicrobeWorld Radio
Chevrolet and Weber Shandwick - Chevy Aveo Livin' Large Campus Challenge
Mindshare Interactive Campaigns - BSA Cyber Treehouse
Waggener Edstrom Worldwide - Virtual CES
Yahoo! Inc. - Yahoo! Time Capsule
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