Platinum PR Finalists 2007

Congratulations to PR News’ Platinum PR Awards Winners. All the finalists will be honored during an Awards Luncheon on October 16, 2007 at the Grand Hyatt in NYC. View more information.
Press Release

Anniversary Campaign

• American Airlines and Weber Shandwick - The AAdvantage of Frequent Flying: American Airlines AAdvantage Program Celebrates 25 Years
• BT and Trimedia Harrison Cowley - Finding a New Voice for the BT Speaking Clock
• Impact Communications Australia - Celebrating 300 Years of Twinings Tea
• The Hershey Company and Hill & Knowlton - Hershey's Kisses the Red Carpet

Annual Report

• Allstate & Metay Design - The Allstate Corporation 2006
• American Legacy Foundation - Story of the Year: 2006 Annual Report
• Blue Cross and Blue Shield of North Carolina - "Your plan for better health" - 2006 Annual Report
• Charles Schwab - We've Always Been Different
• MasterCard Worldwide - MasterCard 2006 Annual Report
• The Coca-Cola Company - The Coca Cola Company Annual Review

Blog

• Ogilvy Public Relations Worldwide - LenovoBlogs.com
• Peppercom Strategic Communications - RepMan Blog
• Southwest Airlines - Nuts About Southwest
• Yahoo! Inc. - Yodel Anecdotal

[Back to the Top]

Branding

• Colgate-Palmolive and Cohn & Wolfe - Lady Speed Stick "My 24/7 Life"
• GolinHarris for Nintendo of America - Nintendo :"Disrupts" The Interactive Entertainment Industry
• Siemens and Weber Shandwick - Building America's 21st Century Infrastructure
• Waggener Edstrom Worldwide - T-Mobile Sidekick: Building an Influential User Community
• Yoplait & Cone - Yoplait Champions, Yoplait's Best Brand Evangelists

Cause-Related Marketing

• Boost Mobile & RockCorps with Miles Ahead Entertainment - Boost Mobile RockCorps
• Entergy - Entergy Corporation's Low Income Initiative
• Travelocity and Vollmer Public Relations - Travelocity's "Be a Hero - Go Zero"

Community Relations

• Dittus Communications - Shell is Coming Home
• Montgomery County Health Department and MWW Group - Rock the Smoke: High Schoolers Compete for MTV Spot
• Nestle (Malaysia) Berhad - Spicing Up the Community
• Tyson Foods and Mitchell Communications Group - "Tyson Foods Powers the Fight Against Hunger"

[Back to the Top]

Crisis Management

• American Legacy Foundation and Golin Harris - Public Health David vs. Goliath
• Association of Zoos and Aquariums Public Communications Inc. - "Keeping Elephants In Our Future"
• Gutenberg Communications - Walking the Corporate Tight Rope to Effectively Manage Change
• Solomon McCown & Company - Healthy Prognosis After Measles Outbreak

Editorial/Op-Ed

• Deloitte and Hill & Knowlton - Call for Papers
• Neiman Group - Pennsylvania Department of Health "Switchers"
• Nintendo of America and GolinHarris - Nintendo Reaches the Mass Market
• Siemens Medical Solutions & Coyne Public Relations - Getting the Healthcare Field Wired

Employee Relations

• DHL - DHL Delivers "I'm On It" Internal Campaign
• Cadbury Schweppes Americas Beverages with Ketchum NYC and Hewitt - Opposites Attract: An Acquisition-Integration Success Story
• McDonald's Corporation and dg&a - Drive-Thru Optimization: Helping build drive-thru capacity and drive the business forward
• Piedmont Hospital and GolinHarris - "Soul Search" - Piedmont Hospital's Employee Referral Campaign

[Back to the Top]

Event Marketing

• Chrysler Group and Clear!Blue - Jeep Stick in the Mud
• Fairchild Tropical Botanic Garden and rbb Public Relations - Chihuly at Fairchild 2005/2006
• Rocket Science - "FinNode: Web2Mobile"
• Mall Of America - World's Largest Gingerbread House
• Sprint - Sprint at Super Bowl XLI

External Publication

• i2 Technologies - Supply Chain Leader
• Aetna & Ketchum - Navigating Your Health Benefits For Dummies
• Latham & Watkins LLP - 2006 Pro Bono Annual Review
• The Alberta Teachers' Association - Parenting through the School Years
• University of Maryland, Baltimore - Maryland Magazine

Financial/Investor Relations

• MasterCard Worldwide and Weber Shandwick Worldwide - Putting MasterCard at the Heart of Commerce: Priceless
• NII Holdings and Burson-Marsteller - NII Holdings
• Richard Ramlall - RCN Corporation Integrated Investor Relations
• Red Lion Hotels Corporation & CCG Investor Relations - Red Lion Roars Again

[Back to the Top]

Global PR Campaign

• Cisco Systems - Cisco TelePresence: Follow The Sun
• KFC and Weber Shandwick - KFC Face from Space
• Metaldyne & The Millerschin Group - Metaldyne/Asahi Tec Global Communications
• Tektronix - Global Communications Partner Program
• The NewsMarket - George Clooney/Save Darfur

Internal Publication

• Consorta, Inc. - The Source: Strategies and Solutions for Supply Chain Success
• Johnson & Johnson Pharmaceutical Services, L.L.C. - The Pharma Frontier
• RBC Royal Bank - Extreme Makeover: Revamping the Royal Advisor Newsletter
• Robert Bosch LLC - Bosch in the United States: The First Hundred Years

Large PR Firm of the Year

• APCO Worldwide
• Fleishman-Hillard
• Ketchum
• Porter Novelli

[Back to the Top]

Marketing Communications

• Colgate-Palmolive and Cohn & Wolfe - Lady Speed Stick "My 24/7 Life"
• Reynolds Consumer Products and Manning Selvage & Lee - Reynolds Wrap Foil Grillaxation 2006
• Samsung and MWW Group - MWW Group Delivers Big Results for Samsung's WEP200 Headset

Media Event

• Clear!Blue Communications - 2006 NAIAS – Jeep Breaks Free!
• Dan Klores Communications (DKC) - “The Secret Life of Houdini”
• The Goodyear Tire & Rubber Co & Coyne PR - Hello my Name is… The Launch of New Goodyear Blimp
• American Academy of Family Physicians with GYMR Public Relations - Vote for America's Health Capitol Hill Rally
• Rehabilitation Institute of Chicago and Edelman - Bionic Woman Media Campaign

Media Relations

• D S SImon Productions and Parade Magazine - "What People Earn" Issue
• LEGO Systems, Inc, and Flashpoint PR, LLC - "Expect the Unexpected: Re-Launching the Consumer Innovation Revolution the LEGO Way"
• Nikon Inc. and MWW Group - Nikon/Kate Moss Advertising Campaign Introduction
• Nintendo of America and GolinHarris - Nintendo Turns Grandparents Into Gamers

[Back to the Top]

Midsize PR Firm of the Year

• MWW Group
• OutCast Communications
• Peppercom
• Taylor

Multicultural Campaign

• American Honda and Flowers Communications Group - 2006-2007 Honda Battle of the Bands
• Mindshare Interactive Campaigns - NuestraPhRMA.org
• Pacific Gas and Electric Company (PG&E) - PG&E CARE Program Multicultural Campaign for 2006
• Procter & Gamble and Fleishman Hillard - Tide Thank you Serenades
• Family Pride and Renna Communications - Introducing LGBT - Headed Families to America

Online Communications

• Cingular & Fleishman-Hillard Inc. - Engaging Youth in MTV's Virtual Laguna Beach
• GE and Edelman - GE's NextFest Blog
• Medialink - Man vs. Machine
• Nikon Inc. and MWW Group - Nikon's Online Press Room Drives Publicity 24/7
• Ogilvy Public Relations Worldwide - Aveeno POSITIVELY AGELESS "Fountain of Youth"

[Back to the Top]

Podcast and/or Videocast

• American Society for Microbiology - MicrobeWorld Radio
• Bain & Company and Atwood Partners, Inc. - India Recruiting Podcast
• Greater Philadelphia Tourism Marketing Corporation - SoundAboutPhilly Podcast Tours
• Honeywell - Nobel Moments Podcast Series
• iPressroom and Schwartzman & Associates - "On the Record…Online"

Pro Bono Campaign

• Ink Inc. - Freedom is Not Free Campaign
• Spectrum Science Communications - The Progeria Research Foundation Campaign
• Off Madison Ave - Uhuru Ascent: Expedition to Mt. Kilimanjaro

Product Launch

• General Mills and Padilla Speer Beardsley Inc. - America Bursts Into Songs For Yogurt Burst Cheerios
• Heineken USA and Manning Selvage & Lee - Heineken Premium Light: Trading Up to a New Level of Luxury
• Maloney & Fox with Golden Loder Associates - Small Is The New big: RCA Small Wonder Zooms To The Top
• Nintendo of America and GolinHarris - Wii Love It! Nintendo Takes Gaming to the Masses

[Back to the Top]

Public Affairs

• American Heart Association and Cone LLC - American Heart Association's Power to End Stroke
• Burson-Marsteller - VOTEXAS
• Clarendon Group - The Vote Yes on 9 Campaign
• National Association of Community Health Centers - Legacy of a Disaster: Health Centers and Hurricane Katrina One Year Later
• Nestlé (Malaysia) Berhad - Nestlé, Nourishing Malaysia Showcase 2006
• United Health Foundation and Tunheim Partners - "America Gets its Annual Check Up"

Public Service Announcement (PSA)

• Cartoon Network - Rescuing Recess
• Safe Electricity - "Play Fair, Play Safe"
• Office of the Comptroller of the Currency - Contact Your Lender PSA
• Ogilvy Public Relations Worldwide - Screening Saves Lives: Building Awareness. Engaging Communities. Leveraging Partners

[Back to the Top]

Re-Branding/Re-positioning

• CRT/tanaka - Girl Scouts of the USA Healthy Living Launch
• GolinHarris - Fulfilling the Promise of "The Human Element" Enhancing the Dow Chemical Company's Reputation
• Susan G. Komen Breast Cancer Foundation and Weber Shandwick - Komen Re-Branding Launch

Research & Measurement

• AllianceBernstein Investments andTiller, LLC - College Savings Crunch
• American Society of Plastic Surgeons and KDPaine & Partners LLC - Using Content Analysis to Demonstrate Efficacy and Formulate PRObjectives
• EMC and OutCast Communications - ""The Expanding Digital Universe"  Launch
• Waggener Edstrom Worldwide - Microsoft Windows Live OneCare Retail Annoucement: WExView Measurement and Analysis of Impact

Satellite Media Tours

• D S Simon Productions and Coburn Communications for 9Lives: Morris' One Million Cat Rescue SMT
• MultiVu, a PR Newswire Company - Six Flags and MultiVu Launch of the Tatsu Roller Coaster - The SMT
• Siemens Medical Solutions, Coyne Public Relations and Medialink - Bringing Healthcare Into the 21st
• Susan G. Komen for the Cure and Weber Shandwick - 5th Anniversary Brand Launch SMT

Small PR Firm of the Year

• Airfoil Public Relations
• Financial Relations Board
• SHIFT Communications
• Warschawski

Speeches

• American Medical Association - The AMA Venue Development Program
• Dominion - " A Train Wreck Waiting to Happen?" by Thomas F. Farrell, II, President and CEO, Dominion
• Solomon McCown & Company - Jerry Rappaport Jr. REFA 'North Star" Speech
• Urban League of Pittsburgh and MARC USA PR - “Urban League State of Black Pittsburgh”.

Web Site

• American Society for Microbiology - MicrobeWorld Radio
• Chevrolet and Weber Shandwick - Chevy Aveo Livin' Large Campus Challenge
• Mindshare Interactive Campaigns - BSA Cyber Treehouse
• Waggener Edstrom Worldwide - Virtual CES
• Yahoo! Inc. - Yahoo! Time Capsule

[Back to the Top]