2013 Platinum PR Awards: Firm of the Year – Midsize


Winner: Finn Partners

Since launching in late 2011 Finn Partners has racked up a diverse array of clients, ranging from Blue Cross Blue Shield to Hyundai to Google Lunar X Prize. Indeed, the agency’s model of fostering true partnerships helped Finn Partners to attract new business at a rate of 36% in 2012.

Developing strong bonds with clients starts in-house. The agency offers myriad human resources and cultural initiatives designed to promote employee satisfaction and wellness among the agency’s 237 employees working in six U.S. offices. These initiatives include wellness subsidies, profit sharing bonus programs for all employees, remote-work policies, mentoring programs and team retreats.

But the proof is in the pudding, as Finn in the last year has helped to produce some wildly successful PR campaigns. For example, Hyundai’s Hope on Wheels celebrated Pediatric Cancer Awareness Month by presenting donation checks totaling more than $10 million to 42 hospitals across the U.S. while Blue Cross Blue Shield’s “An Apple A Day” online initiative garnered more than 500,000 page views.

The agency has already started to expand and acquire new PR disciplines. In 2012 Finn acquired both travel agency M. Silver and Associates and Healy & Schultz, which specializes in association and professional services PR.

Honorable Mentions:

  • 5W Public Relations
  • DeVries Global
  • Eric Mower + Associates
  • Makovsky + Company
  • MWW
  • PMKBNC
  • SHIFT Communications


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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.



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