PR News’ Nonprofit PR Awards Program is solely dedicated to honoring the most talented communicators and teams in the nonprofit sector. Juggling the needs of various constituents, managing critical public issues, projecting a positive image of an industry and its members—these are the many challenges facing communications professionals at nonprofits and associations worldwide.
Enter PR News’ Nonprofit PR Awards program and join a distinguished circle of those holding the key to “best practices” in the nonprofit communications arena. We’re not looking for the campaigns or initiatives that are just “good” or “make budget”: We’re looking for the best, the most innovative programs—those that exceed expectations. So show us what you’ve done and get recognized for all your hard work.
The Nonprofit PR Awards are presented by the leading industry publication PR News and are judged by a blue-chip panel of communications experts. Winners will be recognized at an awards event in spring 2014. Enter today!
- Who Should Enter?
- Eligibility Requirements
- How to Enter
- Deadlines/Entry Fees
- Sponsorship Oppotunities
- Contact Information
- Previous Winners
Who Should Enter?
This awards program is open to any communications/marketing team at a nonprofit organization, association, government agency, NGO or educational institution. Where applicable, categories are also open to corporate PR professionals and PR firms. Size of organization and campaign budget are taken into consideration and will be judged relative to campaign goals and returns.
To be eligible, the campaign or PR initiative must have taken place (either in part or in full) between November 2012 and November 2013. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period, and it can be on-going. Submit your entry today!
The Nonprofit Awards are open to all individuals and teams worldwide including:
- Nonprofit organizations/associations/government organizations
- PR firms representing a nonprofit client
- Corporate teams partnering with a nonprofit
- Nonprofit colleges and universities
Winners will be recognized in the following categories:
How To Enter
Compiling Your Entry
At the beginning of your 2-page synopsis, the following information must be listed:
- Category entered
- Title of entry (as it would appear on your award)
- Key contact for entry
- Organization submitting entry (multiple organizations can be listed)
- Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)
* If you are mailing your entry, there are no binder specifications when compiling your entry, but you will need to send three(3) copies of all documents.
Within your 2-page synopsis, please describe your campaign or PR initiative using the following sub-headings:
- Strategy/ Tactics
- Evaluation of Success
- Results (as it relates to category you enter)
Supporting materials should show evidence of the success of your work. Examples include:
Web sites/URLs * Membership & Fundraising Stats * Brand Media Coverage * Clippings * Photos * Research Documents * Testimonials * Web Stats
Win in more than one category!
Multiple entries are accepted and encouraged. A single entry can be entered into one or more categories. Please follow the “How to Enter” instructions above for each additional category you will be entering.
Deadline: November 22, 2013
Final Deadline: December 4, 2013
All entries must be submitted by December 4, 2013
Entries submitted between November 22 and December 4, 2013, please add a $225 late fee per entry. Finalists will be notified at least 45 days in advance of the awards event.
The price of each primary entry is $350. If you are submitting a secondary entry of the same campaign into one or more categories the price will be $225 each. Late entry surcharge of $225 per entry. Payment in full must accompany the entry. Entry fees are not refundable.
How are the entries judged?
Entries are judged by a blue-chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with you end goals.
Who is eligible to win an award?
Any communications team or individual – nonprofit, association, governmental agency and/or corporations and agencies in partnership with a nonprofit, – of any size is eligible to enter the Nonprofit PR Awards Program.
Where and when will the reception be held?
The winners and honorable mentions will receive their Nonprofit PR Awards in spring 2013 during an awards event in Washington, D.C.
How do I increase my chances of winning an award?
Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.
When will I be notified about the status of my entry?
You will be contacted by PR News staff regarding the status of your entry via email if you are named a finalist in the awards program. Finalists are notified 30-60 days in advance of the Nonprofit PR Awards ceremony.
Must we include our campaign budget?
It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
What is PR News/Access Intelligence's tax ID number?
For sponsorship of the Platinum PR Awards Luncheon and the PR News All-Star Issue, please contact PR News SVP & Group Publisher, Diane Schwartz at (212) 621-4964; firstname.lastname@example.org.
For questions, contact Marketing Coordinator, Kristina McHale at email@example.com.