Winner: Ogilvy Public Relations Worldwide - Planned Parenthood: “Someone you know...We’re Here”
Seizing on an uptick of support for its efforts to defeat parental notification initiatives for abortions from those who normally don’t support its activities, Planned Parenthood Affiliates of California hired Ogilvy to determine just what moved those non-supporters and to help rejuvenate the brand among women and men.
American Physical Therapy Association
The American Physical Therapy Association (APTA) cut through the competitive landscape of alternative healthcare providers among referral sources with a three-part campaign aimed at educating its members, healthcare professionals and consumers, and solidifying physical therapy as a brand. Through social media and targeted Internet outreach, the APTA site received a 44% increase in visits from the prior year.
National Shooting Sports Foundation
After determining its brand had connected with less than 34% of its own industry and 19% in legislative circles, trade association National Shooting Sports Foundation (NSSF) got on the stick by hiring a new communications team and creating unified messaging, logo, design elements and positioning. In seven months, awareness has jumped to 47% among industry peers and 38% in legislative circles.