PR News 2016 Diversity in PR Awards: Organization

Winner: MWWPR

As one of the first public relations agencies to launch the largest dedicated practice specializing in connecting with the LGBT community, MWWPR is at the forefront of advancing diversity and inclusion.

MWWPR creates authentic campaigns to mobilize activators, evangelize brands and influence perception by leveraging a network of LGBT influencers and organizations, work which has made a significant impact on the LGBT conversation in America.

MWWPR has been accredited for representing leading brands in travel, entertainment, media, advocacy and consumer goods, and with helping brands connect with the highly-coveted LGBT consumer, achieve their business objectives, and realize bottom line impact.

For example, in November 2015, President Obama made history as the first sitting president to be featured on the cover of an LGBT outlet, when Out Magazine honored him as “Ally of the Year” in their annual OUT100 issue.

Here Media tapped the expertise of MWWPR’s LGBT practice with the promotion of this exclusive and historic issue, tasking the team with: achieving targeted top-tier media coverage, resulting in 2 billion media impressions; and managing the coinciding Out100 awards gala in New York, including coordinating the red carpet, media interviews and elevating exposure for event sponsors.

MWWPR says it is honored to champion the rights of LGBT people and fight for their inclusion and advancement. The Gay and Lesbian Victory Fund, the largest political resource for out LGBT individuals, selected MWWPR to be honored with its 2014 Corporate Leadership Award in recognition of the firm’s demonstrated commitment and leadership in the LGBT community. In addition to notable accolades, MWWPR celebrates an annual Spirit Day in October, which reinforces the need to stand up against bullying. Employees are encouraged to wear purple on Spirit Day to show support for LGBT youth.