Keynote Address: Duncan Watts Principal Research Scientist Yahoo! Research

Join PR News for the Digital PR Awards Luncheon on October 4, 2011, from 12:30-2:30 p.m., as we salute the winners and honorable mentions of our annual “best in Digital PR” program. This must-attend industry event recognizes outstanding digital initiatives among corporations, agencies and nonprofits. The Digital PR Award winners and honorable mentions took chances, made tremendous strides and understand the power of digital communications in public relations—join us in celebrating them.

You also won't want to miss the PR News Digital PR Next Practices Summit being held the day after the Digital PR Awards luncheon, on Oct. 5. This one-day conference offers new ideas and strategies on how to optimize the digital platform to advance your PR efforts.

Join PR News for both must-attend PR events! Space is limited, so register yourself and your team today! Location: Grand Hyatt in New York City, Park Avenue at Grand Central, New York, NY 10017.

***The dress code is business casual

>>Hotel Room Block:
The Hotel Room Block is SOLD OUT for the night of Oct. 4 but the Grand Hyatt does have rooms available at the regular rate.  The PR News room block rate is still available for October 3 and October 5. 
Book your room here.

Additional Hotel Options (2 blocks from the Hyatt)
Please call the hotel directly to reserve your room.

Questions?
If you'd like to register by phone or have questions regarding the program, please contact Saun Sayamongkhun at saun@accessintel.com.

Digital PR Awards Finalists

Blog (Organization)

• Baylor Health Care System - Sammons Says: Viewpoints on cancer prevention, treatment and research
• Euro RSCG Worldwide PR - The Sisterhood
• Shift Communications - Slice: The Agency Blog with Real Bite
• USANA Health Sciences - What’s Up, USANA?

Blog (People)

• Todd Defren - PR-Squared, Shift Communications
• Jim Joseph - Lippe Taylor & ShopPR
• Marian Salzman - Euro RSCG Worldwide PR

Cause Marketing/CSR

• AT&T - AT&T's “The Last Text” Documentary to Curb Texting While Driving
• Cohn & Wolfe New York - American Girl Inspires Girls to Shine with Online Charitably Driven Product Launch
• Edelman & Best Buy - Sustainability Report Goes Interactive

Contest/Game

• MWW Group - Nikon Film Festival Social Campaign Championing D-SLR Video
• Siemens Industry Inc. - Plantville, a Siemens Initiative
• Weber Shandwick New York - Suave Smart Splurge Contest

Crisis Management

• American Airlines and Weber Shandwick - Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
• NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis

Digital Marketing Campaign – $100K and Under

• Conover Tuttle Pace - "Zenyatta's Quest for Perfection": Breeders' Cup World Championships
• Inner Circle Labs - Zite Gets Personal
• MWW Group - 2010 Celebrity Bowling Hall of Fame Campaign (BPAA)
• Orange County Transportation Authority - Angels Express Digital Marketing
• Siemens Industry Inc. - Plantville, a Siemens Initiative

Digital Marketing Campaign - $100K – $300K

• Consumer Electronics Association - CEA's Innovation Movement: Declaration of Innovation
• General Mills Inc. - Honey Nut Cheerios “America's Favorite Cereal”
• Kimberly Clark/Ogilvy & Mather Hong Kong - Huggies Babies-On-The-Go

Digital Marketing Campaign – $500K+

• GolinHarris - Magnum Ice Cream U.S. Launch
• GolinHarris and MetroPCS - Snoop Dogggg Launches the MetroPCS 4G LTE Samsung Galaxy Indulge
• MWW Group - Nikon Film Festival Social Campaign Championing D-SLR Video
• Pappas Group - .CO Internet S.A.S. Launch
• U.S. Army with Weber Shandwick - Sharing the Army Strong Story

Digital PR Campaign – $100K and Under

• The Axis Agency - #ChevyCrawls Take South Florida by Storm
• Dixon Schwabl and The Heritage Classic Foundation - Get Your Plaid On!
• Jones Lang LaSalle - Jones Lang LaSalle the Year of the Corporate Real Estate Executive
• Visit Newport Beach Inc. - "Escape Car-Mageddon!"

Digital PR Team of the Year/Agency

• MWW Group’s Dialogue Digital Team

Digital PR Team of the Year/Corporate

• Discovery Communications Social Media Team

Email Newsletter/s

• The American Institute of Certified Public Accountants - CPA Letter Daily
• The American Institute of Certified Public Accountants - Feed the Pig Weekly Savings Tip
• Cold Spring Harbor Laboratory - Cold Spring Harbor Laboratory's Monthly NetLetter

Employee Communications Online

• The American Institute of Certified Public Accountants - Team Network News
• AT&T - AT&T's tSpace Badge Recognition Program

Facebook Communications

• American Airlines and Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With The AAdvantage Program
• American Heart Association | American Stroke Association - Ideal Health
• RF Binder Partners Inc. - Talenti Gelato e Sorbetto Facebook Campaign
• Weber Shandwick & MilkPEP - Modern Family got milk? Ad Launch

Influencer Communications

• Cohn & Wolfe New York - American Girl Inspires Girls to Shine with Online Charitably Driven Product Launch
• Euro RSCG Worldwide PR - Sears Blue Blogger Crew - Consumer Electronics
• Intel & Ogilvy Public Relations Worldwide - Intel Advisors
• Mom Central Consulting - Infantino Test-Drive Campaign

Intranet

• AT&T - AT&T Sustainability “Do One Thing” Employee Engagement Intranet Site
• CareFirst BlueCross BlueShield - Your Voice. Your Story. InsideCareFirst.com

Listening Campaign

• Dell Inc. - The Dell Listening & Command Center
• NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis
• Porter Novelli - Gillette Social Media Analysis and Optimization

Media Relations Campaign

• Hilton Hotels & Resorts - Global Launch of eforea: spa at Hilton
• MWW Group - 2010 Celebrity Bowling Hall of Fame Campaign (BPAA)
• Weber Shandwick Cologne - Telekom Twitter-Reporter

Microsite/Custom Site

• ASCD - ASCD Conference Planning Toolkit
• Idaho National Laboratory - Video Gallery and Fact Sheets Archive
• Raytheon Company - Raytheon Optimizes 2011 Paris Air Show Microsite For Success

Mobile App

• GCI Health/Johnson & Johnson - The Johnson & Johnson Campaign for Nursing’s Future: Happy Nurse™ Game Mobile App
• Jones Lang LaSalle - Jones Lang LaSalle Commercial Real Estate iPhone App
• Peppercom - Honeywell UOP Takes Paris Air Show to New Heights
• Waggener Edstrom Worldwide Inc. - Hot Spots: We Dig It!

Most Engaged Brand

• MWW Group - Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer
• Weber Shandwick – Ragú Mom's the Word on Dinner

New Digital Service/Product

• GolinHarris - The Bridge: Holistic Engagement Studios
• Ventana Public Relations - Queplix New Media Campaign
• VOX Global - Activism Central

New Site

• Adfero Group - 4K for Cancer
• American Automobile Association (AAA) - Keys2Drive - Teen Driver Safety
• Baylor Health Care System - Sammons Says: Viewpoints on cancer prevention, treatment and research
• Impress Labs - SAFC Live

Online Community

• Edelman - Shape What's to Come by Levi's
• Fahlgren Mortine - Ansell's Online Safety Community Grows 28%
• Kimberly Clark/Ogilvy & Mather Hong Kong - Huggies Babies-On-The-Go

Online Newsroom:

• Baylor Health Care System - Baylor Health Care System Online Newsroom
• Cisco Systems Inc. - “The Network”: Cisco’s Technology News Site
• Fahlgren Mortine with Crown Equipment - Social Media Newsroom
• Intel & Ogilvy Public Relations Worldwide - Intel Reinvents Its Online Newsroom

PR Firm of the Year: Digital

• Edelman
• MWW Group
• Ogilvy Public Relations Worldwide
• Ventana Public Relations
• Waggener Edstrom Worldwide Inc.
• Weber Shandwick

Public Affairs Campaign

• Euro RSCG Worldwide PR - Campaign Money Watch "They Win U Lose"
• NEI and Burson-Marsteller - Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis

Redesign/Relaunch of Site

• APCO Worldwide - Mars Healthy Living Online Campaign
• Cohn & Wolfe - No Ordinary Agency. No Ordinary Website
• First Degree & Astute Technologies - KeepAmericaFishing 
• Idaho National Laboratory - Video Gallery and Fact Sheets Archive
• Turk Telekom - Communication (ileTTiim) for us!

Social Networking Campaign

• The American Institute of Certified Public Accountants - AICPA Financial Literacy Initiatives
• Discovery Communications - An Idiot Abroad Social Media Campaign
• Kimberly Clark/Ogilvy & Mather Hong Kong - Huggies Babies-On-The-Go
• MWW Group - Nikon Film Festival Social Campaign Championing DSLR Video

Twitter Communications

• American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines’ AAdvantage Program Celebrates 30 Years With a Tweet
• Edelman - 2012 Volkswagen Beetle Reveal
• General Mills Inc. - MultiGrain Cheerios Wins Big on Twitter
• NEI and Burson-Marsteller - Crisis Management for U.S. Nuclear Industry During Japan Crisis
• PAN Communications - RedPlum Goes #ChicCheap with Holiday Gift Guide

Use of Facebook

• Discovery Communications - TLC's Cake Boss
• Fahlgren Mortine - Donate Life Ohio
• GCI Health/Johnson & Johnson - The Nursing Notes by Johnson & Johnson Facebook Page
• Peppercom and Whirlpool - Maytag Facebook: It's Good to be "Liked"
• USANA Health Sciences - USANA Health Sciences Facebook

Video

• Baylor Health Care System - DRV NOW, TXT L8TR
• CRT/tanaka and Network Solutions - Go Granny: How Network Solutions Stole the Super Bowl
• Kronos Incorporated - Celebrating Working Women: International Women's Day 2011
• Visit Newport Beach Inc. - "Escape Car-Mageddon" Ride the Waves Instead of the Breaks
• Weber Shandwick Detroit - Track to Street: Corvette Racing Series, 2010

WOW Campaign

• American Airlines and Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With the AAdvantage Program
• Mullen - Century 21 Real Estate LLC Buys Virtual Real Estate
• MWW Group - Nikon Film Festival Social Campaign Championing D-SLR Video
• RF Binder Partners Inc. - Talenti Gelato e Sorbetto Facebook Campaign

>>Hotel Room Block:
The Hotel Room Block is SOLD OUT for the night of Oct. 4 but the Grand Hyatt does have rooms available at the regular rate.  The PR News room block rate is still available for October 3 and October 5.
Book your room here.

Additional Hotel Options (2 blocks from the Hyatt)
Please call the hotel directly to reserve your room.

Questions?
If you'd like to register by phone or have questions regarding the program, please contact Saun Sayamongkhun at saun@accessintel.com.

To sponsor this event or advertise in the Digital PR Awards special issue, contact
Diane Schwartz at dschwartz@accessintel.com