To sponsor this event or advertise in this special issue, contact Diane Schwartz at dschwartz@accessintel.com

Keynote: Scott Heiferman Co-Founder & CEO, Meetup

Join PR News for the Digital PR Awards Dinner on October 6, 2010, from 6 - 9 p.m., as we salute the winners and honorable mentions of our annual “best in Digital PR” program. This must-attend industry event recognizes outstanding digital initiatives among corporations, agencies and nonprofits. The event will also salute the behind-the-scenes PR & marketing communications executives who make these digital initiatives shine. The Digital PR Award winners and honorable mentions took chances, made tremendous strides and understand the power of digital communications in public relations—join us in celebrating them.

Co-Presenters:
Toby Daniels, CEO, Crowdcentric
Beth Feldman, Founder, Role Mommy

Keynote:
Scott Heiferman, CEO, Meetup.com

You also won't want to miss the PR News Digital PR Next Practices Summit being held the same day as the Digital PR Awards dinner, on Oct. 6. This one-day conference offers new ideas and strategies on how to optimize the digital platform to advance your PR efforts.

Join PR News for both must-attend PR events! Space is limited, so register yourself and your team today! Location: Grand Hyatt in New York City, Park Avenue at Grand Central, New York, NY 10017. 
Get Directions/Additional Hotel Options(2 blocks from Grand Hyatt)
***The dress code in business casual.

Questions?
Contact Elizabeth Brown at ebrown@accessintel.com.

Digital PR Awards Finalists

Blog

• Boeing Commercial Airplanes - Randy’s Journal
• Kaiser Permanente - Dispatches From Haiti
• Motorola Mobility - Motorola Media Experiences 2 Go Blog
• The National Institute on Drug Abuse - The Sara Bellum Blog
• O'Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
• USANA Health Sciences - What’s Up, USANA
• Weber Shandwick Minneapolis - Army Strong Stories

Cause Marketing/CSR

• The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
• Discovery Communications - Discover Your Impact Day
• Hunter Public Relations - Fruitables School Music Mash-Up
• Kaiser Permanente - Dispatches From Haiti Blog
• MS& L - Dawn Saves Wildlife
• Peel District School Board - Micro-Websites in 40 Languages

Contest/Game

• Lindberg Group - GPI Recycle e-hunt
• Merillat, Hoffman York and Hanson Inc. - Merillat Good Life Contest
• MWW Group - "Drive With A Smile" Palisades Highway Art Gallery
• RF|Binder Partners - "Are you up for a Chocolate Adventure?" The Scharffen Berger 2009 Chocolate Adventure Contest
• SSM Healthcare - Lights...Camera...Scrub! Employee Video Contest
• Turner Sports - NASCAR.COM/NASCAR on TNT's Million Dollar Fan Challenge
• Weber Shandwick- State Farm Friday Night Feats Video Contest

Crisis Management

• Weber Shandwick - 2010 Census Issues Management Program Ensures a Complete Count
• Levick Strategic Communications - Managing Six Flags' Bankruptcy Message Online

Digital Marketing Campaign

• Cisco Systems Inc. - Cisco myPlanNet
• DigiNovations - Launching the PiperSport
• Fleishman-Hillard Texas - Chevrolet at SXSW
• Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge
• Unilever Klondike with Golin Harris – What Would You Do for a Klondike Bar...Now?

Digital PR Campaign

• Abraham Harrison LLC - Building Support in New Communities Through Online Outreach for The Fresh Air Fund
• The Clorox Company with Ketchum Public Relations - Clorox Introduces Bleach to a New Generation with Bleachable Moments
• The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
• Discovery Communications - Discovery Channel's LIFE Digital Communications Campaign
• Entergy Communications – Digital Communications Promoting Grand Gulf Nuclear Station's 25th Anniversary
• Fleishman-Hillard - Gatorade Super Bowl XLIV Campaign
• Hunter Public Relations - Hasbro Family Game Night
• JB Cumberland PR - Curious Chef: A Digital PR Success
• MS&L/Procter & Gamble - Tampax Pearl Outsmart Mother Nature PR Campaign
• National Association of Home Builders - Federal Home Buyer Tax Credit Public Awareness Campaign

Email Newsletters

• Calysto Communications & Public Relations - PR Vibes™: Using Quality Editorial as a Business Tool
• Domus, Inc. - "The Details" Newsletter
• GCI Health - The Johnson & Johnson Campaign for Nursing’s Future’s Nursing Notes
• Horizon Marketing Group - Chegg Salad: The Chegg.com Email Newsletter
• MidCountry Financial Corp. - Vantage Point Newsletter

Employee Communications

• Fleishman-Hillard - Texting & Driving...It Can Wait: Engaging Employees
• MWW Group - Keeping Harrah's Competitive: From the Inside Out
• OMV Petrom SA - member of OMV Group - Chatting with the CEO
• SAP - Social News for the Intranet
• SSM Health Care - SSM Leadership Conference Coverage

Influencer Communications

• Fleishman-Hillard Texas - Chevy Texan
• Inner Circle Labs - Anybots, Everywhere: Turning on the Influence
• Mom Central Consulting - ABC Brand Ambassador Campaign
• MS&L Group - Crest and Oral-B 3D White "Pre-Seeding Campaign"
• Intel Corporation Global Communications Group and Ogilvy Public Relations  - Intel Insiders

Intranet

• Fleishman-Hillard - AT&T Insider Goes 3.0 and Rethinks Possible
• SAP - Social News for the Intranet

Listening Campaign

• Media Measurement – Measurement Cubed!
• Media Measurement and Mom Central Consulting – Mom Ringmasters Go to the Circus
• Text 100 Global Public Relations and Context Analytics - eVoice Social Media Influencer Identification Analysis

Media Relations Campaign

• Bhava Communications - A Tale of Three Drobos: How the Media Fell in Love with Data Robotics' Product Line
• Conover Tuttle Pace - Blio introduced at CES
• The Florida Department of Citrus with GolinHarris - Florida Grapefruit Gets the Spotlight
• Inner Circle Labs - Anybots, Everywhere: Turning on the Influence
• MWW Group - Volkswagen GTI Becomes the World's First Car Launched Exclusively on a Mobile Device

Microsite/Custom Site

• The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
• Fleishman-Hillard - AT&T Citizenship and Sustainability
• SSM Health Care - Experience Exceptional: Our People
• Sterne, Kessler, Goldstein & Fox - The Reexamination Center

New Digital Service/Product/app

• Edge Communications - PostRelease
• Synaptic Digital - adidas NEWS STREAM
• Weber Shandwick – Degree Women "Friends You 'Mist'" Facebook Application
• Weber Shandwick – FireBell: A New Social Crisis Simulator

New Site

• Dominion Resources - Dominion Gets A Makeover
• Fleishman-Hillard Texas - Debug the Myths (debugthemyths.com.com)
• National Shooting Sports Foundation - NSSF Website

Online Newsroom

• Hilton Hotels & Resorts/Covalent Logic - Hilton Global Media Center
• SAP - SAPPHIRE NOW Online Newsroom
• Synaptic Digital - adidas NEWS STREAM
• Texas Instruments - Online News Center

Podcast/Videocast

• Cisco Systems - Cisco WW Partners Video Chat
• Cisco Systems - Talk2Cisco
• Hunter Public Relations - Johnnie Walker Black Label 100th Anniversary Webcast in The Art of Blending
• M&P Food Communications - Dreamfields Pasta Presents: Diabetes 1.0 LIVE!
• TechApplication.co - Homeland Security ConferenceOn.TV

Public Affairs Campaign

• APCO Worldwide - US Travel Association’s “Meetings Mean Business” Campaign
• Consolidated Edison Company of New York - Con Edison Brings Smart Grid to New York

Redesign/Relaunch

• Associated Estates Realty Corporation - Website Design & Brand Alignment
• Edelman, imc2 and PSC Group - BarillaUS.com 2010 Relaunch
• GM Western Region and Weber Shandwick - The Future is Electric 
• MidCountry Financial Corp. - MidCountryFinancial.com 
• TRC Companies - Website Re-Design and Re-Launch 2010

SEO

• Cisco Systems - News@Cisco SEO campaign
• Levick Strategic Communications - ExpertRECALL Search Engine Optimization Campaign

Social Networking Campaign

• The Coca-Cola Company - Expedition 206: 365 Days, 206 Countries, 1 Mission
• DigiNovations - Launching the PiperSport
• Fleishman-Hillard Texas - Chevrolet at SXSW
• Levick Strategic Communications - Supporting the Search for Morgan Harrington
• MS&L - Lose-A-Palooza Social Media Action Day: Leveraging Social Media to Increase Participation in Weight Watchers' Lose for Good Charitable Campaign
• O’Malley Hansen Communications - Sharing the Mama Sagas

Twitter Communications

• Cisco Systems - "I Am the World’s Most Interesting Intern"
• Discovery Communications - @MythBusters
• Fleishman-Hillard - @ATTSXSW 2010
• GolinHarris - Experiencing Princess Cruises 140 Characters @ A Time: The First-Ever Twitter Press Cruise
• Text 100 Global Public Relations and Lenovo Gives SMBs a Sweet Business Edge

Use of Facebook

• Cisco Systems - Facebook as a Virtual Platform for Cisco Live 2010
• The Clorox Company with Ketchum Public Relations - Clorox Helps Children's Health Fund Connect Kids to Care
• DCI Group and Activision Blizzard - Call of Duty Endowment 2010 Memorial Day Campaign
• Fleishman-Hillard - AT&T Holiday 2009: 12 Days of Gifting Sweepstakes
• Hunter Public Relations - The Launch of the Kraft Macaroni & Cheese Facebook Fan Page
• Unilever Klondike with GolinHarris - Klondike hosts the "Ocho TO Thicker Shell Face-Off"

Video

• Amerigroup Corporation - Amerigroup Real Stories
• Cohn & Wolfe - Panasonic® Toughbook 31 Launch
• Eric Mower and Associates - "The Jobsite" Product Demonstration Video
• FD International - Coldwell Banker On Location
• O’Malley Hansen Communications - Expedition Hanesbrands: Taking Expedition Blogging to New Heights
• O’Malley Hansen Communications - Sharing the Mama Sagas
• Con Edison - The Power of Green Video Series
• UCLA School of Nursing - Healing and Hope in Haiti

Viral Campaign

• Cisco Systems - "I Am the World's Most Interesting Intern" Video Blog Series
• Panini/Conover Tuttle Pace - Golden Tate sings Taylor Swift
• DCI Group and Activision Blizzard – Call of Duty Endowment 2010 Memorial Day Campaign
• GolinHarris - Texas Instruments "Smash It"
• GolinHarris - Wanna Play Music?
• Mom Central Consulting - ABC Brand Ambassador Campaign

PEOPLE WINNERS

Digital Communicators

• Idil Cakim - GolinHarris
• Bill Dunn - NSSF
• Tim Haran – USANA Health Services

Digital Firms & Teams of the Year

• Weber Shandwick
• MWW Group
• Hunter Public Relations
• Kaiser Permanente

The dinner and summit will both be held on October 6 at the Grand Hyatt in New York City and will be filled with excitement from the award winners, great food, industry experts and entertainment; all while you network with top corporate, nonprofit and agency professionals.

Register Now!

Questions?
Contact Elizabeth Brown at ebrown@accessintel.com.