Winner: Nebo Agency - Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing
Nebo began with just two employees in 2004 when brothers Brian Easter and Adam Harrell decided to bring some humanity back to a dehumanized industry. They carried the perseverance and humility learned in Nebo’s early times everywhere they went, and today those values pervade an organization of 50+ employees experiencing 15–30 percent growth for 11 years straight. That’s all without ever laying off a single employee, outsourcing any core competencies or placing a single cold call.
As a full-service digital agency, Nebo has been providing a full suite of digital services to its clients for over a decade. Digital strategy, PR and media relations are at the heart of what Nebo does, as it has worked with a wide range of clients across diverse verticals, from venture-funded startups, to nonprofits, to Fortune 500 firms.
At the end of the day, it’s Nebo’s human-centered and integrated approach to public relations and marketing that allows it to create interactive experiences and campaigns that resonate with consumers and generate results.
For example, for client Choose ATL—a community-driven effort to brand Atlanta as the nation’s best place to live, work and start a company—Nebo created an interactive website and a video that showcased Atlantans’ love for their city, all anchored by a kickoff event attended by key media, political figures and community members. More than 300 industry influencers attended the launch party, including more than 20 targeted media contacts. Over the next three months Nebo achieved 30+ million impressions from earned media coverage, 200+ media placements and 10,000+ views of the Choose ATL video.
Ongoing digital PR efforts have informed journalists and influencers about Atlanta’s amazing story, securing positive print, broadcast and online coverage from top-tier media outlets and target publications, including the Associated Press, 11Alive, Atlanta Journal-Constitution, Atlanta INtown, Atlanta Tech Edge, CBS Atlanta, Coca Cola Journey, Examiner. com, MyfoxAtlanta.com and Patch.com. Today, users have uploaded more than 1,300 photos to Instagram with the #ChooseATL hashtag. The campaign has created more than 45 million impressions from earned media coverage and Nebo has coordinated more than 400 media placements.
• iMiller Public Relations
• NJI Media