Who Should Enter

PR News’ CSR A-List  is open to PR firms of all sizes that have a proven track record in developing and managing corporate responsibility programs and social good initiatives for clients. We are looking for PR firms that understand the importance of communicating corporate social responsibility to a client's various and varying stakeholders and have developed innovative and successful CSR communications initiatives. PR News and a panel of judges will select up to 10 PR firms of all sizes for inclusion on this list. Please share with us your top client campaigns that have moved the needle in the CSR arena and tell us why your PR firm scores a grade A in CSR communications.

Eligibility Requirements

To be eligible, the entrant's successfully executed CSR programs must go back at least two years between November 1, 2011, and November 9, 2012.  Any PR Firm worldwide of any size is eligible to enter.

How To Enter:

All entries are to be submitted online. Select the CSR A-List category once you reach the online submission portal.At the beginning of your 2-page synopsis, the following information must be listed:

• Title of entry (as it would appear on your award)
• Key contact for entry
• Organization submitting entry
• Budget (where applicable) (All budget information is strictly confidential and will not be published w/o expressed permission.)

Entrants should also include the following in the submissio

• Supporting materials including client testimonials
• A summary of successfully executed CSR programs going back at least two years (clearly detailing campaign objectives and measures of success)
• Unique CSR best practices the agency applies to all its corporate responsibility initiatives

Supporting Materials
Supporting materials should show evidence of the success of your work. It can be any of the following: direct web addresses/URLs, sales figures, brand media coverage, clippings, photos, research documents and testimonials.

Questions: Contact Laura Berdichevsky at 301-354-1610; [email protected].

FAQs:

• How are the entries judged?
  Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning, implementation and outcomes. The most important criterion is proven success in aligning your strategic objectives with your end goals.
• When will I be notified about the status of my entry?
  You will be contacted by PR News staff regarding your entry only if you are named a finalist in the award program. Finalists will be notified in late January 2013 and announced in PR News and www.prnewsonline.com.
• Can I enter my campaign in more than one category?
  Yes. Please include separate written entries for each category. Also, there is no limit to number of campaigns you can enter.
• How do I increase my chances of winning an award?
  Emphasize the goals of your campaign as well as your campaign’s achievements in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign or ongoing initiative.
• Must we include our campaign budget?
  It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
• What is your Federal  tax ID number?
  52–2270063
• W-9 Form

Deadlines/Entry Fees

Entry Deadline: November 9, 2012
Late Deadline: November 16, 2012
All entries must be completed online by November 16, 2012.

For entries completed online between November 10 and November 16, 2012, please add a $199 late fee per entry. Finalist will be notified in January 2013.

Entry Fees:
The price of each primary entry is $300.  If you are submitting a secondary entry of the same campaign into one or more categories the price will be $199.  Late entry surcharge of $175 per entry.  Payment in full must accompany the entry.  Entry fees are not refundable.

Receipts: Toyin Salau at [email protected].

Questions: Contact Laura Berdichevsky at 301-354-1610; [email protected].

Sponsorship Opportunities

For sponsorship of the PR News CSR Awards, please contact Diane Schwartz at 212-621-4964 or [email protected].

Previous Winners

2011 Winners
2010 Winners
2009 Winners
2008 Winners | 2009 CSR Issue
2007 winners | 2008 CSR Issue
2006 winners
2005 winners