Keynote:
Communications and CSR’s
Role in Rebuilding
Trust in Corporations
 
Kevin Moss
Head of Corporate
Social Responsibility
BT Americas

Read about the winners of PR News' CSR Awards!

Join PR News for the CSR & Legal Awards Luncheon on February 24, 2010 as we salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic Corporate Social Responsibilty & Legal PR arena. At this must-attend industry event, winners and honorable mentions will be honored in over 30 categories for outstanding CSR efforts over the past year.

The luncheon will be filled with excitement from the award winners, great food and entertainment; all while you mingle with top PR professionals. Congratulations to PR News’ CSR & Legal PR Awards Finalists!

Sponsored By: Exclusive Wire Service of PR News Awards programs

Event Registration:

Location:

National Press Club
529 14th St NW # 1300
Washington, DC 20045
Get Directions
Local Hotels

Advertise in the CSR Special Issue.

Questions? Contact Mary Lou French mfrench@accessintel.com; 301-354-1613.

Legal PR Awards Winners

CSR Awards - Finalists

Annual Report

• McCain Foods Ltd - Our Journey: McCain Foods' First Corporate Social Responsibility Report
• Singer Associates & Aimco - Aimco Corporate Citizenship Report
• Unum - 2009 Social Responsibility Report
• Waste Management - The Color of Our World

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Cause Branding Campaign

• eBay Inc. - eBay Giving Works: Expanding Our Community's Impact
• KOC Holding - Vocational Education: A Crucial Matter for the Nation
• Nickelodeon - Nickelodeon's "Big Green Help"
• Taylor - Ask.com Safe Search Schools

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Community Affairs

• Cephalon Inc. and WeissComm - Second Annual Cephalon Oncology Advocacy Summit
• Doral Bank - The Rebranding of Doral Bank
• Office Depot Foundation - 2009 Office Depot Foundation National Backpack Program
• St. John & Partners - Neighborhood Ford Store and St. John & Partners Create Ford "Warriors in Pink" Quilts to End Breast Cancer
• Tourism Toronto - "Relax, Recharge, Renew" program
• Waggener Edstrom Worldwide Inc. and Fenton Communications - Half the Sky Movement: Turning Oppression Into Opportunity for Women Worldwide

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Corporate-Community Partnership

• Bickel & Brewer/Carter Public Relations - Calling All Students: PR Helps International Debate Contest Reach Thousands
• Coca-Cola Turkey - Life Plus Youth Program
• Fleishman-Hillard St. Louis - UPS Road Code: Delivering Safe-Driving Training to Teens
• Puget Sound Energy - Puget Sound Energy's Rock the Bulb Tour

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CSR on a Shoestring

• AbelsonTaylor - Hearts AT Work
• Comcast - Comcast Voluntweetup Media Event for Nonprofits
• Fleishman-Hillard/The Allstate Foundation - The Allstate Foundation: "Your Choice to Empower"
• Otter Tail Power Company - On for generations

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Diversity Communications

• Consolidated Edison Company of NY - Diversity 2008 Annual Report
• d expósito & partners - Ronald McDonald House Charities /HACER-NY Tri-State
• KCBS Marketing - "Just Be Ready: Prepare Together," Los Angeles County Department of Public Health
• Pepsi Bottling Group - Diversity & Inclusion Training: Elevate the Dialogue
• PriceWaterhouseCoopers - PwC Cultural Dexterity Immersion Week
• Valencia, Pérez & Echeveste PR - McDonald's: Education Initiative Empowers Hispanic Communities

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Employee Relations

• ADC Foundation - ADC Foundation Rebrands & Refreshes Its Annual Giving Campaign
• BNY Mellon - BNY Mellon Community Partnership
• Clif Bar & Company - Clif Bar & Company Employee Eco-Education
• Deloitte - Greening the Dot
• The Regence BlueCross BlueShield  - Regence 2009 Employee Giving Campaign
• U.S. Fund for UNICEF & American Airlines - Change for Good

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Employee Volunteer Program

• Broadview Networks - YAI and Broadview Networks Central Park Challenge
• Colorado Springs Utilities - Community Focus Fund Volunteer Program Low Income Assistance
• ITT - ITT Watermark
• Oracle Corporation - Oracle Volunteers

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Environmental Stewardship

• Marketing Communications, Michigan State University - Pack Up. Pitch In. Help Out. 2009
• MPR Pazarlama Halkla Iliskiler AS - 81 Forests in 81 Cities
• Questar Exploration and Production - Balanced Development Take a Partnership

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Green PR Campaign

• Bersay Communication Consultancy - Save a Tree, Plant a Tree
• Cisco Canada - One Million Acts of Green
• Cubitt Jacobs & Prosek Communications - Keep America Beautiful
• Dallas Fort Worth International Airport - DFW Sustainability Initiative
• Sprint - Samsung Reclaim and Green Launch Campaign
• Stern + Associates - B Braun Medical Inc. Ever.Green. Campaign
• Waggener Edstrom Worldwide Inc. Hong Kong - HP Power to Change

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Human Rights Communications

• The Body Shop - Stop Sex Trafficking of Children & Young People
• Weber Shandwick on behalf of Humanity United - Sudan Now campaign

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Media Relations

• Cartoon Network - Get Animated
• Inkhouse Media + Marketing on behalf of Raytheon Company - Elevating Raytheon's MathMovesU Program to the National Stage
• Office Depot Foundation  - 2009 Office Depot Foundation National Backpack Program Media Relations Campaign
• Philadelphia Multicultural Affairs Congress - Global Fusion Week
• Remarkable Group - Cash Converters: Making Dreams Come True 
• Siemens Foundation with Weber Shandwick - Beyond the Classroom: Siemens Foundation in the Spotlight
• Taylor - Allstate AFCA Good Works Team
• West Penn Allegheny Health System - High School Student Surgical Observation

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Nonprofit/Corporate Partnership

• Cone Inc. on Behalf of Jiffy Lube International - 2009 Jiffy Lube Maintenance Partners for Life
• Doral Bank - Ruta Pink (The Pink Route)
• West Penn Allegheny Health System (WPAHS) - All Great Athletes Have Great Hands

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Overall Leader in CSR Practices: PR Firm

• Carmichael Lynch Spong
• MWW Group

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Overall Leader in CSR Practices: Corporation with more than 25,000 Employees

• Bank of America
• Cisco Systems Inc.
• Coca-Cola Enterprises
• GE
• H.J. Heinz Company
• ITT
• Kaiser Permanente
• Oracle

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Overall Leader in CSR Practices: Corporation with less than 25,000 Employees

• Amerigroup Corporation - Real Caring Volunteer Initiative and Real Solutions
• Chipotle Mexican Grill
• Entergy Corporation
• VHA Inc.
• Viacom

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Philanthropy Communications

• Aflac - Childhood Cancer Awareness Month
• Basin Electric Power - Basin Electric St. Baldrick's Day
• Bersay Communication Consultancy - Schools and Beyond: For the Education of Turkey's Young
• ITT – ITT Watermark
• eBay Inc. - eBay Giving Works: Expanding Our Community's Impact
• Hasbro Inc. - Project Zambi
• Great Atlantic & Pacific Tea Co.

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Social Media Campaign

• Baxa Corporation - Culture of Safety Campaign
• Cisco Canada - One Million Acts of Green
• Edelman Chicago - Quaker Start With Substance Campaign
• Fleishman-Hillard/The Allstate Foundation - The Allstate Foundation: "Your Choice to Empower"
• Golin Harris Chicago - Tetra Pak Tweets Up
• Tyson Foods - Socializing Hunger Relief
• Weber Shandwick - Electrolux

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Stakeholder Engagement

• American Federation of Teachers - Building Minds, Minding Buildings
• AstraZeneca Canada – Frontline Health Program
• BNY Mellon - Community Partnership
• Coca-Cola Turkey - Life Plus Youth Program
• GE - GE Corporate Citizenship
• QIAGEN - QIAGENcares: Ensuring Global Access to Cervical Cancer Prevention

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Sustainability/CSR Report

• Brown-Forman Corporation
• H.J. Heinz Company
• Hess Corporation
• Monsanto Company
• Verizon Communications

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Video Program

• Coca-Cola Enterprises– CCE Virtual Facility Tour
• The Baron Edmond de Rothschild Chemical Dependency Institute of Beth Israel Medical Center NY, NY - In My Backyard: Dispelling the Myths About Methadone Treatment
• Consolidated Edison - The Power of Green Video Series
• Norfolk Redevelopment & Housing Authority - Under One Roof
• Seattle City Light - Shrinking Big Foot

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Workplace Innovation

• Butterball - Butterball Worker Safety Program
• Deloitte
• Pepsi Bottling Group - Healthy Living Challenge: Connecting Volunteering to Workplace Health
• Pioneer Services, a Division of MidCountry Bank

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CSR Executive of the Year - Public Relations

• Frank Mantero – GE
• Lucienne Gigante – Doral Bank
• Stuart Kirby – Diageo

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CSR Executive of the Year - CEO

• Glen Wakeman – Doral Bank
• John Brock – Coca-Cola Enterprises
• Michael Kempner – MWW Group
• Randy Millian – Diageo
• Steve Ells – Chipotle

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CSR Executive of the Year - Executive Level

• Kimberly Kelleher – SELF magazine
• Renee Connolly – EMD Serono
• Jack McFadden – Deloitte
• Scott Pansky – Allison & Partners
• Tracy Pleschourt – Carmichael Lynch Spong
• Victor Velazquez – AICPA

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Legal PR Awards Winners

Community Relations

• Abshire Public Relations - Critical Issues Forum

Crisis Management/Response

• Rasky Baerlein: Zoo New England: Two Zoos, One Story

Media Coverage

• Holland & Knight LLP: Auto Dealership Closings Open Doors for Holland & Knight Attorneys
• Hunton & Williams LLP & Jaffe PR - Privacy Practice Gains Major Media Coverage and Lures Key Lateral in London

Media Events/Conferences

• Mayer Brown: Global Financial Markets Initiative Teleconference Series

Media Relations During Litigation

• Hellerman Baretz Communications - HBC Saves Face for Elite Plastic Surgeon 

Legal PR Blog

• Bracewell & Giuliani LLP - Energy Legal Blog (www.energylegalblog.com)

Press Release

• NMG Consulting

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