Corporate Social Responsibility is one of the key benchmarks of an organization’s overall success and reputation in the marketplace. PR News’ CSR Awards recognize the corporations and their partners that have executed highly successful and impactful CSR campaigns in the past 12 months. These awards recognize both the communications surrounding a CSR initiative and the initiative itself, depending on the category you enter. Additionally, the awards program recognizes the CSR leaders within your organization. It’s time for you and your team to get recognized for your CSR efforts and to shine a spotlight on the people driving your CSR success.
PR News will salute the winners of the CSR Awards on February 26, 2009 at the National Press Club in DC. Additionally, the winners will be profiled in PR News’ CSR Awards Issue in March.
- Who Should Enter?
- Eligibility Requirements
- How To Enter
- Deadlines/Entry Fees
- Sponsorship Opportunities
- Contact Information
- Previous Winners
PR News’ CSR Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including: corporations, PR firms, marketing firms, public affairs agencies, IR agencies, publicity firms, associations, government teams, NGOs and practitioners.
To be eligible, the campaign or PR initiative must have taken place (either in part or in full) between November 1, 2007, and November 30, 2008. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period, and it can be ongoing. Any communications team worldwide — corporate, agency, association, governmental agency or nonprofit — of any size is eligible to enter.
Winners will be awarded in the following categories:
Overall Leader in CSR Practices:
CSR Pioneers of the Year:
(You can either mail in your entry, or enter online.)
At the beginning of your 2-page synopsis, the following information must be listed:
- Category entered
- Title of entry (as it would appear on your award)
- Key contact for entry
- Organization submitting entry
- Budget (where applicable)(All budget information is strictly confidential and will not be published w/o expressed permission.)
* There are no binder specifications when mailing in your entry.
Your Written Entry
Within your 2-page synopsis, please describe your campaign or PR initiative including the following:
- Evaluation of Success/Results/ROI
“Overall Leader” Categories
When submitting an entry in this category, please outline (in 2 pages maximum) the CSR efforts of your organization, including but not limited to CSR best practices and CSR communications. Include specific initiatives that took place in the past 12 months that may still be ongoing.
"CSR Pioneers of the Year" Categories
When submitting an entry in this category, please outline (in 2 pages maximum) your CSR efforts, including but not limited to CSR best practices and CSR communications. Include specific initiatives that took place in the past 12 months that may still be ongoing.
Supporting materials should show evidence of the success of your work. It can be any of the following: Direct Web Addresses/URLs, Sales Figures, Brand Media Coverage, Clippings, Photos, Research Documents and Testimonials. Please send three copies of supporting materials per category entered.
Sending Your Entry by Mail
- 5 copies of your completed entry form
- 10 copies of your synopsis
- 3 copies of any supporting materials per category entered
- Entry fee
Send Entries To:
Mary Lou French
PR News CSR Awards
Access Intelligence, LLC, c/o PR News
4 Choke Cherry Road, 2nd Floor
Rockville, MD 20850.
Please indicate in the left corner of the package the categories you are entering.
- How are the entries judged?
Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning, implementation and outcomes. The most important criterion is proven success in aligning your strategic objectives with your end goals.
- When will I be notified about the status of my entry?
You will be contacted by PR News staff regarding your entry only if you are named a finalist in the award program. Finalists will be notified in late January 2009 and announced in PR News and www.prnewsonline.com.
- Can I enter my campaign in more than one category?
Yes. Please include separate written entries for each category. Also, there is no limit to number of campaigns you can enter.
- How do I increase my chances of winning an award?
Emphasize the goals of your campaign as well as your campaign’s achievements in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign or ongoing initiative.
- Must we include our campaign budget?
It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.
- What is your Federal tax ID number?
- W-9 Form
Deadline: November 14, 2008 (postmarked)
Late Deadline: November 21, 2008 (postmarked)
All entries must be postmarked/completed online by November 21, 2008.
Entries postmarked/completed online between November 15, 2008 and November 21, 2008, please add a $150 late fee per entry. Finalist will be notified in January 2009.
The price of each primary entry is $290. Late entry surcharge of $150 per entry. Payment in full must accompany the entry. Entry fees are not refundable.
Receipts: Toyin Salau at email@example.com.
For sponsorship of the PR News CSR Awards, please contact Diane Schwartz at 212-621-4964 or firstname.lastname@example.org.
Please contact Awards Coordinator; Saun Sayamongkhun at email@example.com; 301/354-1610.