CSR


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2012 CSR Awards: Hall of Fame – Deloitte, Greening the Dot

Launched in 2008, Deloitte’s Greening the Dot program has expanded its reach from the office (in 2008) to the home (in 2009) and to the next generation (in 2010). Within this expansion, the core goals … | MORE »

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2012 CSR Awards: Blog

Winner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes … | MORE »

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2012 CSR Awards: Recycling

Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two … | MORE »

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2012 CSR Awards: A-List – Strategic Objectives

Strategic Objectives, a leading PR voice in Canada for more than 25 years, has pioneered CSR programming in its country. The agency has applied its RACE formula for CSR (research, analysis, communicate, evaluate) for clients … | MORE »

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2012 CSR Awards: Employee Relations

Winner: Kraft Foods and the Kraft Foods Foundation – Make a Delicious Difference Every Day As one of the world’s leading food companies, Kraft Foods has made fighting hunger and encouraging healthy lifestyles the focus … | MORE »

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2011 CSR Awards: Cause Branding

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever. | MORE »

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2011 CSR Awards: Video Program

The Walt Disney Company put its own stars and First Lady Michelle Obama to work for its Magic of Healthy Living program, helping create a healthier generation of kids. | MORE »

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2011 CSR Awards: Employee Relations

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making … | MORE »

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2011 Legal PR Awards: Social Responsibility/Philanthropy

Winner: Lesser, Lesser, Landy & Smith, PLLC – Business Builds Community, Community Builds Business Lesser, Lesser, Landy & Smith, PLLC makes community stewardship, advocacy and philanthropy a key firm philosophy, mission and integral business practice. … | MORE »

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2011 CSR Awards: Blog

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts. | MORE »

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