CSR


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2012 CSR Awards: CSR Pros of the Year – Zafar Brooks

Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006, … | MORE »

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2012 CSR Awards: Green PR Campaign

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive … | MORE »

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2012 CSR Awards: A-List – Burson-Marsteller

Last year Burson-Marsteller launched its Caring Consumer specialty group, comprised of experts in consumer and brand marketing, CSR and corporate reputation, to help build emotional connections between organizations and consumers who care. This launch is … | MORE »

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2012 CSR Awards: Community Partnership

Co-Winner: Toys “R” Us Inc. – Alex’s Lemonade Stand Foundation “Fight Childhood Cancer, One Cup at a Time” Fundraising Campaign Toys ”R” Us Children’s Fund partnered with Alex’s Lemonade Stand Foundation (ALSF) as part of … | MORE »

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2012 CSR Awards: Stakeholder Engagement

Co-Winner: Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks’ “Connect. Transform”: Evangelizing Consumer Benefits of the Smart Grid New technologies have transformed much of the economy, but many consumers are still … | MORE »

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2012 CSR Awards: CSR Pros of the Year – John Brock

Coca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic … | MORE »

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2012 CSR Awards: Facebook Communications Campaign

Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand … | MORE »

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2012 CSR Awards: A-List – APCO Worldwide

APCO Worldwide has a team of CSR professionals spread across 30 offices in North America, Europe, the Middle East and Asia, helping clients in nearly every industry engage in a range of environmental, social and … | MORE »

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2012 CSR Awards: Community Affairs

Co-Winner: National Football League – NFL Play 60 The NFL Play 60 campaign is designed to tackle the childhood obesity epidemic by educating kids age 6-14 about health habits and the importance of being active … | MORE »

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2012 CSR Awards: Social Media Campaign

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and … | MORE »

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