Bio

Julie Robertson
National Cause Director, Go Red For Women
American Heart Association

Robertson serves as the National Cause Director of the American Heart Association’s (AHA) Go Red For Women movement. Launched in 2004, Go Red For Women targets women ages 35-55, seeking to educate them about their risk for heart disease – the number one killer of women. In this role, Julie manages strategy development and business planning for the national movement. She leads a cross-functional team charged with achieving the goals of Go Red For Women through various AHA initiatives, including corporate sponsorship, grassroots fundraising, advocacy, healthcare, public relations, advertising, Web and marketing.

Since its inception, Go Red For Women has helped to raise awareness among women that heart disease is their number one killer up to 57% (from 34% in 2003). More than 750,000 women have been engaged in the movement to date, and more than $150 million has been raised toward its life-saving mission. Go Red For Women has also received more than a dozen industry awards, including PR Week Nonprofit Campaign of the Year (2005), The Public Relations Society of America’s Silver Anvil for Best National Public Service Campaign and PR News’ Best National Membership Campaign Award. Go Red For Women is a finalist for the 2009 PR Week Awards for Healthcare Campaign of the Year and Nonprofit Campaign of the Year.

Since 1998, Julie has worked with the AHA in a variety of roles. Prior to her current role, she served as Senior Cause Manager of Start!, which seeks to encourage American adults to include more physical activity into their daily routine. Since its launch in 2007, Start! has raised more than $117 million, reached nearly 130,000 Americans and received several industry accolades as well, including PR Week Nonprofit Campaign of the Year (2008). Prior to this, Robertson served as Senior Manager for Train To End Stroke, Manager of New Fundraising Initiatives, and Project Coordinator for the Heart Walk.

Julie holds a Bachelor’s Degree in Management from Texas A&M University. She is based in Houston where she lives with her husband John.

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