Keynote Speaker Derek Archambault Senior Brand Manager Green Mountain Coffee

Join PR News for the CSR Awards Luncheon on April 17, 2012 from 12 p.m. to 2 p.m. at the JW Marriott in D.C. as we salute the winners and honorable mentions of our annual CSR Awards program and CSR A-List program. Keynoter Derek Archambault of Green Mountain Coffee will highlight how to leverage your organization’s CSR commitment to engage consumers and add depth to your brand. The CSR Awards winners and honorable mentions took chances, made incredible strides and understand the power of CSR in public relations—join us in celebrating them.

Don't forget to reserve your congratulatory ad in the CSR Awards Special Issue!
The CSR Awards Special Issue will be published and pre-released at the luncheon, reaching more than 300 PR decision makers that day, and more than 100,000 via print and electronic distribution the week of April 17 with bonus distribution at industry events, including the PR Measurement Conference on April 18. 

PR News' PR Measurement Conference on April 18 is a one-day conference packed with practical lessons in measurement—from measuring traditional media relations efforts and social media to linking PR efforts to business objectives.

Join PR News for both must-attend PR events! Space is limited, so register yourself and your team today! Location: JW Marriott at 1331 Pennsylvania Avenue, NW,
Washington, D.C. 20004.

View Press Release

Follow PR News on Twitter and use the CSR Awards hashtag -- #prncsr

>>Hotel Room Block:

PR News has arranged a group rate of $319 a night at JW Marriott.  The cut-off date is March 23.
Book your room here.

Here's how to place your congratulatory ad in the CSR Awards Special Issue! If you have any questions, contact Laura Berdichevsky at lberdichevsky@accessintel.com; 301-354-1610.

> Select a Cateogry: CSR A-List CSR Hall of Fame CSR Professionals of the Year Annual Report Blog Cause Branding Campaign Community Affairs Corporate/Community Partnership Corporation With Less Than 10,000 Employees Corporation With More Than 10,000 Employees CSR On A Shoestring Diversity Communications Employee Relations Employee Volunteer Program Event: CSR/Green Focus Facebook Communications Campaign Green PR Campaign Human Rights/Social Justice Communications Media Relations Nonprofit/Corporate Partnership Philanthropy Communications Product Design/Redesign Recycling Program Social Good Social Media Campaign Stakeholder Engagement Sustainability/CSR Report Twitter Communications Video Initiative Volunteer Program Workplace Innovation

Awards Partner

PR News' CSR Awards Finalists

CSR A-List

• APCO Worldwide
• Burson-Marsteller
• Carmichael Lynch Spong
• Cone Communications
• Edelman
• Euro RSCG Worldwide
• MWW Group
• RF|Binder
• Strategic Objectives 
• Waggener Edstrom Worldwide
• Weber Shandwick

CSR Hall of Fame

• The Body Shop
• Campbell Soup Company
• Deloitte
• Timberland

CSR Professionals of the Year

• John Brock, Chairman and CEO, Coca-Cola Enterprises
• Zafar Brooks, Director, Government Relations and Diversity Outreach, Hyundai Motor America
• Lewis Fix, VP, Sustainable Business and Brand Management, Domtar Corp.
• Michael Kempner, President and CEO, MWW Group
• Sonia Sroka, SVP, Director of Hispanic Marketing, & National Chairperson, National Diversity Council, Porter Novelli

Annual Report

• Apartment Investment and Management Company and Singer Associates – Aimco Corporate Citizenship Report
• Bank of America, Weber Shandwick, APCO Worldwide and Hill Holliday – Opportunity in Motion: Bank of America 2010 Corporate Social Responsibility Report
• Brown-Forman Corp. – 2011-2012 Corporate Responsibility Report
• CSC – CSC Annual CR Report
• Dresser-Rand – Dresser-Rand 2010 Annual Report: Accelerating Profitable Growth'
• Southwest Airlines – 2010 Southwest Airlines One Report
• Sutter Health – Sutter Health 2010 Online Annual Report

Blog

• Amway – Amway One by One Campaign for Children Blog
• Cone Communications – What Do You Stand For? Blog
• CVS Caremark All Kids and RF|Binder  – CVS Caremark All Kids Can Blog

Cause Branding Campaign

• First Choice Power and Moroch PR – First Choice Power Food First Program Reaches Goal of Providing 1 Million Meals
• JetBlue Airways and Company 20 Inc. – Soar With Reading: Let Your Imagination Take Flight
• National Football League and the American Cancer Society – NFL’s “A Crucial Catch” Breast Cancer Awareness Campaign
• Tyson Foods and Mitchell Communications Group Inc. – Tyson Foods KNOW Hunger Campaign
• Viacom Inc. – Viacom’s “I Will” Campaign
• WWE – be a STAR
• Yum! Brands and Weber Shandwick Chicago – World Hunger Relief

Community Affairs

• Bridgestone Americas Inc. and Public Stategies Inc. – Bridgestone Americas: Driving Home Teen Driver Safety
• The Hershey Company – CocoaLink: Connecting Cocoa Communities
• Honda Manufacturing of Alabama – HMA 2011 Tornado Disaster Relief
• National Football League – NFL Play 60
• Office Depot Foundation and JKG Group – Office Depot Foundation 2011 National Backpack Program
• Raytheon Company and InkHouse Media + Marketing – 2011 Raytheon Pi Day Community Relations Campaign
• Vodafone Turkey – Dreams Academy
• The Walt Disney Company – Disney Magic of Healthy Living

Corporate/Community Partnership

• Benjamin Moore – Color Care Across America
• Discovery Communications – Discovery Impact: Rebuilding Alabama
• JetBlue Airways and Company 20 Inc. – Soar With Reading: Let Your Imagination Take Flight
• Toys "R" Us Inc. – Alex’s Lemonade Stand Foundation “Fight Childhood Cancer, One Cup at a Time” Fundraising Campaign
• Transitions Optical, Inc. and Burson-Marsteller – Success is in Sight: Transitions Optical Brings Healthy Vision and Literacy to Thousands of Children Nationwide
• Türk Telekom – Internet Houses
• Tyco International, Ltd. – Clean Water Access Initiative

Corporation with Less Than 10,000 Employees

• Carmichael Lynch Spong
• Doral Bank
• Honda Manufacturing of Alabama
• VHA Inc.

Corporation with More Than 10,000 Employees

• Coca-Cola Enterprises
• Honeywell
• IBM
• Oracle
• Procter & Gamble 

CSR On A Shoestring

• Baruch College – The Baruch Index of Corporate Political Disclosure
• Boscobel Marketing Communications – Power IT Down 2011
• The French Will Never Forget (TFWNF) and Euro RSCG Worldwide PR – The French Will Never Forget 9/11 Tribute
• Grant Thornton LLP – Dollar for Difference Campaign
• Valley Metro and R&R Partners – Valley Metro Notes

Diversity Communications

• Doral Bank – Women of Success/WLN
• Duane Morris – George B. Vashon Lecture Series
• Huntington National Bank – Are You In?
• Kaiser Permanente – Supplier Diversity $1 Billion Goal Campaign
• PepsiCo Inc. – La Promesa de PepsiCo
• Select Health of South Carolina – Type YOU: First Choice Women in Control
• Southwest Airlines – Second North Texas Diversity Summit

Employee Relations

• Flextronics and Elite PR Consultants Beijing Company Ltd. – Flextronics Employee Caring CSR Program
• The Hershey Company – Hershey’s CSR Sales Advocates
• Jimmy Dean and MWW Group – Jimmy Dean and Share Our Strength: Deepening Employee Engagement
• Kraft Foods and the Kraft Foods Foundation – Make a Delicious Difference Every Day
• L'Oréal USA – I’ve Got the Power: Employee Energy Conservation Challenge
• Molson Coors Canada – Molson Canadian Red Leaf Project
• PricewaterhouseCoopers LLP and Edelman – Using Communications to Engage Employees in CR

Employee Volunteer Program

• BlueCross BlueShield of Tennessee – Team Blue Fights Hunger Across Tennessee
• Discovery Communications – Discovery Impact: Creating Change
• HanesBrands and O’Malley Hansen Communications – HanesBrands: Using Green for Good in Latin America
• IBM Corporation and Ketchum – IBM stages largest corporate volunteer event in history, reaching communities in 120 countries
• Molson Coors Canada – Molson Canadian Red Leaf Project
• Philips North America – Philips Cares

Environmental Stewardship

• American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint
• Bayer AG – “Dream Production” CO2 Reduction Communication Campaign
• Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org
• Enermodal Engineering, a member of MMM Group Limited – A Grander View: Communicating Canada’s Most Energy-Efficient Office
• USANA Health Sciences – USANA Green Initiatives
• VHA Inc. and Chandler Chicco Agency– VHA Sustainability Program

Event: CSR/Green Focus

• Brita and Edelman – Brita FilterForGood Music Project Helps Dave Matthews Band Caravan Reduce Bottled Water Waste
• Carlson Wagonlit Travel – Impact on the Gridiron
• Coca-Cola Enterprises – Virtual Sustainability Panel: Collaboration Through the Value Chain – Creating a Low Carbon Future
• PHILIPS AVENT and Elite PR Group – PHILIPS AVENT Breastfeeding Campaign

Facebook Communications Campaign:

• American Airlines and Weber Shandwick – American Airlines Invites Customers to "Fly for the Cure," Launches Virtual Pinkboard to Honor National Breast Cancer Awareness Month
• Astellas Pharma US, Inc. and Hill+Knowlton Strategies – Science WoRx: Make My LabWoRx 2011 Contest
• Blue Cross Blue Shield of Florida – The Pursuit, Blue Cross and Blue Shield of Florida
• Cartoon Network – Stop Bullying: Speak Up

Green PR Campaign:

• Avon Products Inc. and Fenton – Green Buildings Campaign - Hello Green Tomorrow 
• The Hershey Company – Hershey's Chocolate World Attraction Solar Panel Project
• PepsiCo and Ruder Finn – Dream Machine Recycling Initiative Supports Dreams for Local Communities and Disabled U.S. Veterans
• Timberland and Cone Communications – Timberland's 2011 Arbor Day Campaign 

Human Rights/Social Justice Communications:

• The Body Shop – Stop Sex Trafficking of Children and Young People Global Petition  
• ManpowerGroup – ManpowerGroup Campaign Against Human Trafficking 

Media Relations:

• IBM Corp. and Ketchum – IBM stages largest corporate volunteer event in history, reaching communities in 120 countries 
• Intel Corporation and North of Nine Communications – The Intel International Science and Engineering Fair: Improving Intel’s Reputation With a Commitment to Education
• Kangaroo Express and Largemouth Communications – Salute our Troops
• NASCAR Foundation and Aspire Communications – NASCAR Unites
• Türk Telekom – Carbon Neutral Event
• Virginia Beach CVB and BCF – Virginia Beach CVB “One Beach, One World” FAM Tour

Nonprofit/Corporate Partnership:

• Abbott and Partners in Health and Edelman – Building Sustainable Capacity in Haiti: A Partnership for Nourimanba
• American Express, National Trust for Historic Preservation and LaBreche  – Partners in Preservation - Twin Cities
• Hasbro and the Points of Light Institute – Launching generationOn, a Global Youth Service Movement
• Kraft Foods, the Kraft Foods Foundation  and Feeding America  – Mobile Pantries
• National Football League and the American Cancer Society – NFL’s “A Crucial Catch” Breast Cancer Awareness Campaign
• Pacific Gas and Electric, Habitat for Humanity and Fleishman-Hillard San Francisco – Solar Habitat
• SAP and PlaNET Finance – Creating Opportunity for Farmers in Ghana
• Toys "R" Us Inc. – Alex’s Lemonade Stand Foundation “Fight Childhood Cancer, One Cup at a Time” Fundraising Campaign

Philanthropy Communications

• The Allstate Foundation and Fleishman-Hillard – Purple Purse: It's Time To Talk About Domestic Violence
• American Express, National Trust for Historic Preservation and LaBreche  – Partners in Preservation - Twin Cities
• Monsanto Company – St. Louis Grown
• Hyundai Motor America and Finn Partners – Hope, Healing and Hydrogen
• Timken Company - “I Am Where You Turn” Campaign nearly triples UW participation

Product Design/Redesign

• Domtar – The Domtar Paper Trail
• OSRAM SYLVANIA and Weber Shandwick – Staying in the Spotlight of a Changing Industry

Recycling Program

• Coca-Cola Enterprises – Reducing Waste and Changing Consumer Behavior at Summer Events
• Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org
• HanesBrands and O’Malley Hansen Communications – HanesBrands: Using Green for Good in Latin America
• Southwest Airlines – Co-Mingled Recycling Program

Social Good

• Astro Malaysia Holdings Sdn Bhd (Astro) – Astro Hostel
• Fireman’s Fund Insurance Company – Supporting Firefighters for Safer Communities
• Recyclebank and The Bateman Group – Gamification Goes Green: Recyclebank's Green Your Home Challenge Sparks Eco-friendly Actions
• SAP – Creating Opportunities for Farmers in Ghana
• Telemundo Media – El Poder de Saber (The Power of Knowing) 
• TTNET – Saplings and children growing together at primary schools for a better environment 
• Urban Zen Foundation and Euro RSCG Worldwide PR – Hope, Help and Rebuild Haiti

Social Media Campaign

• Entergy Corporation – Entergy’s Second Harvest Social Media Campaign
• Jimmy Dean and MWW Group – Jimmy Dean Launches Initiative at BlogHer ’11
• Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign
• Toys "R" Us Inc. – "Be a Hero for Autism" Fundraising Campaign to Benefit Autism Speaks

Stakeholder Engagement

• Coca-Cola Enterprises – Coca-Cola Enterprises Sustainability Plan
• Domtar – Ashdown Community Advisory Team
• Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks' "Connect. Transform": Evangelizing Consumer Benefits of the Smart Grid
• The Taco Bell Foundation for Teens and Burson-Marsteller – Igniting Stakeholder Participation for the Cause”
• Vodafone Turkey – Dreams Academy
• WorkSafeBC – Raise Your Hand for Young Worker Safety

Sustainability/CSR Report

• Allstate Insurance Company – 2010 Allstate Social Responsibility Report
• Best Buy and Edelman – Best Buy Releases 2011 Sustainability Report: “Our World, Connected”
• CA Technologies – What Moves Us - CA Technologies Sustainability Report
• Dell Inc. – 2011 Dell Corporate Responsibility Report
• FedEx Corporation and Unboundary – FedEx Global Citizensip Report: Delivering a Better World
• H.J. Heinz Company – Heinz 2011 CSR Report
• SAP – Sustainability at SAP

Twitter Communications

• AltruHelp – AltruHelp CSR Twitter Communications Strategy
• Best Buy and Edelman – Best Buy Sustainability Report Goes Interactive

Video Initiative

• Meals On Wheels Association of America  – We Are Meals on Wheels: Animated Video Launches National Campaign to End Senior Hunger
• Miami-Dade Expressway Authority and Glodow Nead Communications – Text the Last Word
• Pizza Hut and Zeno Group Inc. – Pizza Hut and BOOK IT! America's Biggest Bedtime Story Catches Bieber Fever
• Sears and Euro RSCG Worldwide PR – Sears Heroes at Home: A Hero’s Song
• Sensiblu Foundation and GMP PR – Fight Against Domestic Violence

Volunteer Program

• Crystal Cruises – You Care, We Care Voluntourism Program
• ESPN Inc. – RISE UP - Give Back!
• Mars Inc. – Mars Ambassador Program
• University of Phoenix – “Road to the Gulf”: A Program of the HandsOn Network
• WellPoint Inc. – Community Service Day 

Workplace Innovation

• Deloitte – PlanetSaver
• The Hershey Company – Hershey Honors Authentic Business Management Program
• Kraft Foods – Kraft Foods Garden
• WaterStone Bank – Celebrating 90 Years with $90,000

Questions?
Contact Laura Berdichevsky at lberdichevsky@accessintel.com; 301-354-1610.  Register Now!

To advertise in the CSR Awards Special Issue and to find out how to become an event sponsor, contact Diane Schwartz, SVP & Group Publisher, PR News at dschwartz@accessintel.com.