Winner: United Nations Foundation — Connecting you and the UN
When your audience is 7 billion people, your issues are some of this era’s biggest challenges — from climate change to gender equality to global health. And when your client is the organization where the world comes together to deal with issues good and bad — the United Nations — your communications must be creative, cutting edge and comprehensive. The United Nations Foundation occupies a unique and compelling niche as a public charity that advocates for the United Nations and connects people, ideas and resources with the UN to create new solutions for some of today’s toughest problems.
The communications team of the Foundation rallies millions of people who help the UN change millions of lives today for a better world tomorrow. In 2014, metrics such as top-tier media articles, online audience numbers, grassroots supporters and high-profile press opportunities hit new milestones. The tactics the team employed relied on important public relations opportunities to build the organization’s reputation and community of supporters. This year the Foundation’s followers on social media grew 206 percent, there was a 100 percent increase in media impressions and a 53 percent increase in email subscribers when compared to the previous year.
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