CSR Awards 2015: Pro Bono Campaign

Winner: Nebo Agency — Nebo's Choose ATL Pro Bono Initiative Rebrands City as Digital Hub

Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased Atlanta as the ideal place for residents to learn and grow, find work they love and start a business while enjoying a high quality of life unmatched by other major metropolitan areas. Nebo created a grassroots movement to help shine the light on Atlanta’s amazing story. No big pubic relations or advertising budgets, shiny slogans or million dollar theme songs — just a group of talented, passionate people who donated their time and effort because they wanted to see the city flourish.

Nebo’s media outreach program helped raise awareness of the campaign and launch event. Ongoing PR efforts alerted local journalists and influencers to Atlanta’s amazing story. A number of top tier target outlets ran print, broadcast and online coverage promoting Choose ATL, including the Associated Press, Coca-Cola Journey and Atlanta Journal-Constitution. The firm’s efforts secured over 45 million impressions from earned media coverage, garnered over 400 media placements and encouraged more than 10,000 views of the Choose ATL video.

Honorable Mentions 

  • REVOLT TV + Boys & Girls Club - #HelloHarlemNYC Youth Initiative
  • Waggener Edstrom Communications - Women for Women International 20th Anniversary Gala