2014 Rising PR Stars: Courtney Wagoner

Courtney Wagoner, Account Supervisor, Porter Novelli

For her clients, Courtney provides spot-on counsel and unmatched client service. Clients routinely call on her because she creates results and keeps deliverables impactful. Her professionalism and poise position her and Porter Novelli as a true partner to clients. The true testament to her approach to client service is how every client feels like they are her main focus.

For the Centers for Disease Control and Prevention’s National Center on Birth Defects and Developmental Disabilities, Courtney guided the client in creating their first-ever dedicated social media strategy, walking them through development of quarterly dashboards, infographics and an overall outreach and measurement approach – a brand new area of focus for the Center and one that often elicits great caution and skepticism. The initiative was so successful, that it is being used as a model for other Centers within the CDC on taking metrics and using them to inform strategy rather than just counting numbers.