2014 Rising PR Stars: Julie Richter

Julie Richter, Senior Account Executive, Charles Zukow Associates

At Charles Zukow Associates, Julie works with some of the most iconic organizations in the Bay Area, including Steve Silver’s Beach Blanket Babylon, San Francisco Gay Men’s Chorus and San Francisco General Hospital Foundation. Julie’s dedication to her clients is seen through not only generated press coverage, but also through sold-out theaters and millions of dollars raised for critical non-profit organizations in the Bay Area.

One year after the Asiana Airlines tragedy at San Francisco International Airport, Julie developed an event that would reflect on the tragedy, but also tell a positive story about how San Francisco General Hospital and Trauma Venter is a vital resource to the community. With so many potentially negative story angels that surrounded the crash, Julie was able to highlight the emergency response training at San Francisco General and focus the media attention on how so many lives were saved thanks to their hard work. The event was attended by reporters from the Bay Area’s top TV, print and radio outlets, including San Francisco Chronicle, San Francisco Examiner, and many others.