2014 Rising PR Stars: Margarita Peker

Margarita Peker, Communications & Insights Strategist, Klick Communicaitons 

Margarita is only 26-years-old, but already a visionary for the PR industry. She consistently raises the bar by exceeding expectations. Clients have learned to expect strategies and campaigns that lead to world firsts, media success or the delivery of ambitious business objectives. She has a deep, innate understanding of people and she uses this to identify opportunities or issues and their solutions. As an early adopter of social media, it was Margarita who set-up several key media social platforms for brands such as GQ and Vogue Australia.

Recently, Margarita was appointed to launch 1888 Hotel — a new boutique property in Sydney’s Pyrmont. With virtually no budget, PR was the only component to the launch campaign. While researching the launch strategy, Margarita came across the fact that 1888 was the year Kodak launched the first box camera and first roll camera. Taking this and running, she made Instagram a key component of 1888 Hotel’s launch. A selfie space was created in the lobby, encouraging patrons to use the #1888Hotel. One thousand images followed, with one image alone receiving more than 30,000 likes.  Within the first three weeks of the campaign, the hotel was at 98 percent occupancy and after two months, 1888 Hotel was listed the number one hotel in Sydney by TripAdvisor.