2014 Rising PR Stars: Danny Olson

Danny Olson, Vice President, Digital, Weber Shandwick

Danny embodies the 21st century communications professional. Having been forged in more traditional communications roles before becoming Vice President, Digital; he is just as comfortable chatting up CCOs as he is CMOs. He can hold court on how to structure a brand newsroom or how to measure the average annual revenue generated by a Facebook fan. Danny studies his craft, devotes himself to his clients and their work, and pushed himself and the agency to think smarter everyday.

This past winter, Danny saw an opportunity for the agency to improve on its everyday creative output. Instead of just talking about it, he put it into a plan and presented it to the leadership of the company. Mere months later, Danny is leading a creativity initiative within the agency that will strengthen our relationships with clients and grow talent. Agencies have always been full of people with ideas, but Danny is a rare breed: he has the ideas, as well as the means and drive to make them happen.