2014 PR Rising Stars: Dan Lantowski

Dan Lantowski, Account Manager, Waggener Edstrom 

Dan Lantowski is a technologist who can tell a story to the broadest consumer audience while simultaneously pivoting to get attention from B2B decision makers. Most recently, Dan has championed Waggener Edstrom’s move into the connected car and connected home industries. His diverse background — comprised of deep automotive, technical, and consumer experience — makes him an invaluable asset.

Not only was Dan responsible for initiating the company’s relationship with Volvo, but his deep automotive background and automotive product expertise, from his experience working with both Volkswagen and Mercedes, immediately won the trust of Volvo. He has also been responsible for the highly successful integrated communications campaign for Honeywell’s Lyric Thermostat. Dan’s work led to powerful media coverage in top business and technology outlets, which demonstrated a clear business impact: 65,000 Lyrics sold in first week. This result was five times the initial projections and largely driven by consumer request upon seeing press coverage.