Adriana Infante, Senior Account Executive, rbb Public Relations
Face-to-face relationship building seems to be a lost art, yet is the key to success with target audiences like the Hispanic community. Adriana exemplifies an old-school PR standard unusual for her age that has paid off for rbb and its clients. While others are online, she has succeeded in creating personal relationships with media over cafecito (a cup of coffee) and spending time maintaining those relationships — in Spanish of course.
Adriana has leveraged her knowledge of the Hispanic community to score stellar results. For example, knowing that heartwarming family experiences are a main motivator, she reunited Ringling Bros.’ first and only Hispanic animal trainer with his mother for the first time in ten years during a tearjerker segment on the nation’s number one Hispanic TV show, Univision’s “Sabado Gigante”.